Poole Marketing Professor’s Article Makes Leading Marketing Journal’s Top-10 List for Impact

The research paper written by David Henard and colleague David Szymanski – Customer satisfaction: A meta-analysis of the empirical evidence – is among 10 articles highlighted in A Tribute to Forty Years of Top-Level Marketing Research, published in the Journal of Academic Marketing Science (JAMS)’s 40th anniversary issue (January 2012). The paper was originally published in 2001.

Citing the Journal’s milestone, the anniversary feature’s authors state, “… we believe this is an opportune time to also acknowledge the ‘best-of-the-best’ of JAMS high-impact articles.” They used Google Scholar to identify the Journal’s “top 10 highest cited JAMS articles at this time (ranging from some 800 to more than 4,500 citations).”

They note, “One hundred and forty-six issues and almost 1,500 articles published in the Journal since 1973 have collectively made a remarkable impact in the field of marketing (and beyond).” Henard’s and Szymanski’s is among the best of the best, with 914 citations reported by Google Scholar as of January 27, 2012.