The NC State Jenkins MBA Program’s Innovation Management curricula utilizes its network both on and off campus to give you practical product development experience from inception to completion. This concentration is team-taught with faculty from NC State’s Colleges of Engineering, Management, and Textiles. Along with our network of multinational innovators, we provide you with the integrated skills and perspectives necessary to conceive, create, launch, and manage innovation as part of a cross-functional team. In the Integrated Product Development Lab, MBA 555 Product Design & Development, you will put your knowledge to practice as you work with companies on real projects.
This constantly refreshed concentration provides the foundation necessary to equip the next generation of managers with the skills, technology, and knowledge they need to effectively lead corporate innovation efforts and entrepreneurial new business ventures.
| Representative Job Titles | Company | Concentration |
|---|---|---|
| Channel Marketing | Newell Rubbermaid | Innovation |
| Marketing Contractor | Quintiles | Innovation |
Dr. John McCreery, a professor at NC State's Jenkins MBA program, talks about the Innovation Management MBA concentration. This broad concentration is ideal for students interested in a project and product management. Students will learn to play roles in the development process, understand market needs, how to drive market needs into innovative ideas, concepts, commercialization and launch.