Luxury is Behind in Analytics, Making How Data is Used Vital Going Forward

During the “Data-Driven Marketing in Luxury” panel at Luxury Marketing Forum on Sept. 26, Kristie McGowan, director of the NC State Jenkins Master of Management Program, Global Luxury, discusses the role of data and business analytics in today’s global luxury marketplace, and how the program’s curriculum is helping to create executives who can think analytically in the luxury market. Read the full story in Luxury Daily.