Anna Reynolds is currently a contract Brand Manager on the Retail Marketing Communications team at Apple. While at Apple, Anna has managed the development and growth of key Retail programs and initiatives, including Apple Trade In, Apple Card Monthly Installments and Today at Apple at Home. Anna has honed her marketing and brand management expertise by leading Creative, Digital, Advertising and Global cross-functional teams to deliver world-class brand campaigns while partnering closely with Retail business partners to achieve key business objectives.
Prior to Apple, Anna worked at Rodan + Fields as a Brand Manager on the Innovation Marketing team where she managed key product portfolios and pipeline innovation. At R+F, Anna led product development, branding and commercial launches for three new category-defining products, including a tinted moisturizer with anti-aging benefits, a new skincare regimen for adult acne and signs of aging, and a dermatologist-developed, in-home pore cleansing device. Anna also oversaw the development of interactive brand experiences for Convention 2018 and 2019 (R+F’s largest event of the year hosting 50,000+ Consultants virtually and in-person).
Previously Anna held roles as Marketing Manager and Associate Brand Manager for three years at Merz North America working on the NEOCUTIS professional skincare brand. While at Merz, Anna led three product launches, managed NEOCUTIS’ social media, PR and loyalty program efforts, oversaw execution of NEOCUTIS rebranding and trained 100+ accounts in a cross-country product-training initiative. Before earning a full-time role, Anna was a Brand Marketing intern for the Merz Aesthetics filler brands, Belotero and Radiesse, assisting with loyalty program launches, website redesigns and rebranding initiatives.
Anna currently serves on the Advisory Board for the North Carolina State University Global Luxury and Management program. Anna received a Master’s degree in Global Luxury and Management from NCSU and Skema Business School. She completed her undergraduate studies at the University of North Carolina at Greensboro, earning a Bachelor of Science degree in International Business with focuses in Marketing, Fashion Management and French Language.