Shullman Research Center
Founder & CEO
Bob Shullman is the Founder & CEO of The Shullman Research Center. He has years of practical business experience in leadership, marketing and media insights research and consulting, in both strategic planning and execution roles. His wealth of experience has focused on brand strategy and equity, customer satisfaction and loyalty issues, as well as on the media and advertising research arenas. He has conducted thousands of insights, research and consulting studies; primarily in three business areas: the luxury and affluent markets, financial and wealth services and media and entertainment.
Prior to launching The Shullman Research Center, Bob held senior leadership positions with several leading marketing research and consulting firms, including, most recently one of the major syndicated research firms, Ipsos Mendelsohn, where he served at CEO for four years, transforming The Mendelsohn Affluent Survey into a combined consumer insights and media-planning tool. He has also worked at American Express Company for ten years in senior leadership positions in its travel-related businesses as well as its investment management and insurance subsidiaries.
Bob speaks extensively on marketing, business and research topics in the U.S. and abroad with a focus on affluent Americans. He has been featured on CNBC’s Squawk on the Street and Fox Business News focusing on the American Affluent Marketplace. He also authors columns and articles for Barron’s, Wall Street Journal, Luxury Daily, Adweek, Ad Age and MediaPost, while also appearing on Bloomberg Radio and WSJ.com.
Bob holds a BA from Georgetown University in American History and an MBA in marketing from NYU’s Stern School of Business where he also completed the majority of the course-work needed for a PhD in finance.