Bob Shullman

Bob Shullman

Shullman Research Center
Founder & CEO

Bob Shullman is Founder and CEO of the Shullman Research Center. Bob has years of experience in C-suite roles in marketing and media insights, brand strategy and equity consulting, and CRM. He has successfully conducted thousands of consulting and insights projects and engagements, primarily in three sectors: the luxury and affluent markets, media and advertising, and financial and wealth-related services.

Prior to launching The Shullman Research Center in 2012, Bob held C-suite positions with several leading marketing insights and consulting firms including Ipsos Mendelsohn, where he was its CEO and transformed The Mendelsohn Affluent Survey into the industry’s leading source for insights about this key category, Willard & Shullman, SRI International (formerly known as the Stanford Research Institute). Bob also devoted almost 10 years to the American Express Company in its travel-related businesses in NYC and its investment management and insurance subsidiaries in San Francisco.

Bob speaks and writes extensively about business, marketing, and insights topics in the U.S. and abroad. He has been featured on CNBC, focusing on the American affluent marketplace and also appeared on Fox Business, Bloomberg Radio, and In addition, Bob has authored or co-authored columns and articles for Ad Age, MediaPost, and other business publications.

Bob holds a BA from Georgetown University in American history and an MBA in marketing from NYU’s Stern School of Business, where he also completed most of the course work for a PhD in finance. He currently is a member of the Advisory Board of the NC State University Global Luxury and Management Dual Master’s Degree Program.