The O Group
President & CEO
Orit is the President & CEO of The O Group, a New York City based independent luxury branding agency founded in 1986. Orit has established The O Group as one of New York’s most successful luxury-focused creative agencies, one of the few that offers a truly strategic approach. The O Group works with clients across the luxury fashion, hospitality, jewelry and spirits industries to create compelling communications.
Because of Orit’s rich background in the Luxury space, The O Group is uniquely qualified to serve such prestigious clients as Acqualina Resort and Spa, Diageo, Garrard, Donald J Pliner, Langham Place, Robert Marc, Piaget, Altamarea Group, Sandy Leong, Moet Hennessy USA, Kimberly McDonald Fine Jewelry and Salvatore Ferragamo. With a deeply rooted passion for her company and a vision for success, Orit has evolved the agency’s capabilities to meet the needs of clients in the ever-changing luxury industry. The ultimate networker, she has a flair for bringing partners and clients together to create brilliant collaborations.
Orit has been recognized for her achievements as an entrepreneur by a variety of organizations, as well as held leadership positions with NAWBONYC, the Women’s Leadership Exchange and the Manhattan Chamber of Commerce. She currently sits on the International Board of the Women’s Jewelry Association. Orit’s other loves include retreating to her lake house, reality TV and of course,Chilly Willy III, her Shih Tzu who accompanies her to the office every day.