Skip to main content

Germany: Innovation and Marketing Systems in Munich

Companies often utilize a system of innovation and marketing, involving a network of customers, research collaborators, suppliers, and other partners especially when competing in the global marketplace. This course will study important aspects of effective Innovation & Marketing Systems in Germany, which has been ranked by INSEAD as the #2 global innovative country, behind the United States.

Program Facts

CoursesMBA 590: Innovation and Marketing Systems in Germany (graded, 3 credits)
Program Cost$3,900
Please see the “Costs/Scholarships” page for more details.
DatesMay 8-15, 2022
LocationMunich, Germany
ContactOffice of Global Programs, Poole (
Jonathan Bohlmann (
ApplicationsApplications are now open | Deadline is February 15
Detailed InformationTo learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page.
FAQsGet your general questions answered by visiting the FAQ page


Topics such as customer involvement, fast-cycle innovation, global market partnerships, and innovation strategy will be covered with selected readings and pre-trip seminars. Company visits with executives at highly-innovative companies in Munich – such as  BMW, Intel, Hyve, Siemens, Texas Instruments, and others – will demonstrate best practices in managing innovation and marketing systems.

COVID-19 Impacts

International travel to many locations remains restricted due to COVID-19. NC State University will review program locations for Summer 2022 in late October. This program remains as a tentative offering until that decision with dates and location subject to change.