Germany: Innovation and Marketing Systems in Munich
Companies often utilize a system of innovation and marketing, involving a network of customers, research collaborators, suppliers, and other partners especially when competing in the global marketplace. This course will study important aspects of effective Innovation & Marketing Systems in Germany, which has been ranked by INSEAD as the #2 global innovative country, behind the United States.
|Courses||MBA 590: Innovation and Marketing Systems in Germany (graded, 3 credits)|
Please see the “Costs/Scholarships” page for more details.
|Dates||May 8-15, 2022|
|Contact||Office of Global Programs, Poole (email@example.com)|
Jonathan Bohlmann (firstname.lastname@example.org)
|Applications||Applications are now open | Deadline is February 15|
|Detailed Information||To learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page.|
|FAQs||Get your general questions answered by visiting the FAQ page|
Topics such as customer involvement, fast-cycle innovation, global market partnerships, and innovation strategy will be covered with selected readings and pre-trip seminars. Company visits with executives at highly-innovative companies in Munich – such as BMW, Intel, Hyve, Siemens, Texas Instruments, and others – will demonstrate best practices in managing innovation and marketing systems.
International travel to many locations remains restricted due to COVID-19. NC State University will review program locations for Summer 2022 in late October. This program remains as a tentative offering until that decision with dates and location subject to change.