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France: International Marketing

The Global Programs team in Poole is pleased to announce the planned study abroad programs for Summer 2022. Applications are now open!

Interested? Sign up for our email list to receive updates at go.ncsu.edu/pooleglobalinterest.

Spend three weeks in May learning how business differs within the European context while gaining deeper knowledge of international marketing. These topics are demonstrated in “real life,” with visits to corporations and lectures from local business men and women.

Program Dates

May 10 – June 3, 2022

Commit deadline: March 15th

Location

Reims, France

Cost

$4,100

Courses

BUS 464 | International Marketing
Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world’s economy through globalization, emphasis will also be placed on developing necessary professional skills.

M 380 | Doing Business in France
This experiential course combines in-class learning with out-of-classroom experiences to learn how business is done in the France from multiple perspectives. *The M 380 course fulfills 3 credits of the interdisciplinary degree requirements for all NC State students. In addition, it counts as an elective for the business administration minor.

Pre-Requisites

BUS 360: Marketing Methods
Pre-requisites must be successfully completed before the start of the program. Students are able to apply to the program before they are enrolled in or while they are enrolled in the pre-requisite course. Acceptance to the program is conditional on the student enrolling in the pre-requisite and then successfully completing the course before the start of the program. 

If a student fails the pre-requisite course and is not able to repeat the course before the start of the program, he or she will be required to withdraw from the program and the refund/withdrawal policy will come into effect. Exceptions to the refund/withdrawal policy will not be made due to a student’s failure to pass the pre-requisite course. 

Academic Considerations

  • All courses are NC State courses and the grade earned in the course will count toward NC State GPA.
  • Review your degree audit to determine how courses will count for your major. This program is designed for Poole majors, specifically those concentration in marketing. As such, this program is primarily for rising juniors and seniors.

Calendars & Excursions

Local excursions around Reims and in other cities will examine both the culture and business aspects of France. Students can also travel independently to nearby French cities, or around Europe during the program’s free weekends.