{"id":1793,"date":"2021-09-27T17:47:15","date_gmt":"2021-09-27T17:47:15","guid":{"rendered":"https:\/\/poole.ncsu.edu\/globalnew\/?page_id=1793"},"modified":"2025-10-17T12:23:51","modified_gmt":"2025-10-17T12:23:51","slug":"germany-mba","status":"publish","type":"page","link":"https:\/\/poole.ncsu.edu\/global\/study-abroad\/jenkins-graduate-programs\/germany-mba\/","title":{"rendered":"Germany: Innovation and Marketing Systems in Munich"},"content":{"rendered":"\n\n\n\n
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Companies often utilize a system of innovation and marketing, involving a network of customers, research collaborators, suppliers, and other partners especially when competing in the global marketplace. This course will study important aspects of effective Innovation & Marketing Systems in Germany, which has been ranked by INSEAD as the #2 global innovative country, behind the United States.<\/p>\n\n\n\n

Summer 2026 applications will launch on October 1, 2025.<\/em><\/p>\n\n\n

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\n \n Apply Now!<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span>\n <\/a>\n <\/div>\n \n\n <\/div>\n\n\n\n
Courses<\/strong><\/td>MBA 590: Innovation and Marketing Systems in Germany (graded, 3 credits)
*Counts towards the Marketing Certificate<\/a><\/td><\/tr>
Program Cost<\/strong><\/td>$6,100
Please see the “Costs\/Scholarships<\/a>” page for more details.<\/td><\/tr>
Dates<\/strong><\/td>May 16 – 24, 2026<\/td><\/tr>
Location<\/strong><\/td>Munich, Germany<\/td><\/tr>
Contact<\/strong><\/td>Jonathan Bohlmann (jon_bohlmann@ncsu.edu<\/a>)
Office of Global Programs, Poole (poole_global@ncsu.edu<\/a>)<\/td><\/tr>
Applications<\/strong><\/td>Applications now open. Apply today<\/a>!

Early Action Deadline: November 15 (recommended)
Regular Deadline: February 5<\/td><\/tr>
Detailed Information<\/strong><\/td>To learn about accommodations, eligibility, health & safety and logistics, please visit the PackAbroad program page<\/a>.<\/td><\/tr>
FAQs<\/strong><\/td>Learn more about our refund and withdrawal policy here<\/a>.

Get your general questions answered by visiting the FAQ page.<\/a><\/td><\/tr>
Eligibility<\/strong><\/td>Open to all NCSU Graduate\u00a0students however non-Jenkins degree seeking students should consult with the Faculty Director, Dr. Jonathan Bohlmann (jdbohlma@ncsu.edu<\/a>) before applying.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Program Facts<\/h2>\n\n\n\n

Academics<\/h2>\n\n\n\n

MBA 590: <\/strong>Innovation and Marketing Systems in Germany <\/h3>\n\n\n\n

(3 credits, graded)<\/strong><\/p>\n\n\n\n

Topics such as customer involvement, fast-cycle innovation, global market partnerships, and innovation strategy will be covered with selected readings and pre-trip seminars. Company visits with executives at highly-innovative companies in Munich \u2014 such as BMW, Intel, Hyve, Siemens, Texas Instruments, and others \u2014 will demonstrate best practices in managing innovation and marketing systems.<\/p>\n\n\n\n

Sample Itinerary <\/h2>\n\n\n\n

This is a sample itinerary from the Summer 2024 program<\/a>.*Details are subject to change for the 2026 program<\/em>. The finalized intinerary will be shared with participants as soon as possible.<\/p>\n\n\n\n

You should plan to arrive in Munich on Saturday, May 17th, which means you will need to depart the US on Friday May 16th. Our office is not recommending a specific flight.<\/p>\n\n\n\n

Accomodations<\/h2>\n\n\n\n

Accommodations are factored into the program cost. Students will have shared rooms, 2 participants per room. There will be an additional costs for a single room upgrade. More details to be provided to accepted students.<\/p>\n\n\n\n

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