DEFINING THE FUTURE OF BUSINESS: RESEARCH & ENGAGEMENT
Poole College’s faculty members are actively engaged in research and outreach activities that are making a difference within their academic disciplines as well as in the business community. Following are a few highlights.
THE NUMBERS
SPONSORED RESEARCH EXPENDITURES: $1,066,759 (fiscal year 2011, an all-time college high)
RESEARCH FUNDING PROPOSALS: 16 submitted, totaling $3,646,233 (calendar year 2011)
RESEARCH PUBLICATIONS FY 2010-11:
– Peer Reviewed Journals: 38
– Research Monographs: 2
– Books: 2
– Chapters: 2
– Peer Reviewed Proceedings: 3
– Peer Reviewed Paper Presentations: 18
– Faculty Research Seminars: 9
– Non-Peer Reviewed Journals: 14
– Other: 23
– Summary: Learning & Pedagogical Research: 4 | Contributions to Practice, 13 | Discipline-based Research: 94
RESEARCH UPDATES
Titles and publication information for faculty intellectual contributions are posted to the research area on Poole College’s website. That site also includes a listing of our most recent research news releases.
National publications and bloggers have been reporting on our faculty’s research, with stories appearing in Forbes.com, Dallas News, Accounting Today, Boston.com, Financial News USA, MSNNBC, Science Blog, TMC.net, Bloomberg BusinessWeek, Lab Manager Magazine, Daily Finance, American Banker and more. The college’s new Poole Research Report will also be sending summaries of recently published research results, new areas of research, links to feature stories, plus thought pieces and other information from our centers and initiatives. Sign up with your preferred email address.
Two Poole College faculty members, both associate professors of information technology in Poole College’s Department of Business Management, have been named editors of journals in their disciplines.
- Dr. Paul Bergey was named editor of the IEEE Engineering Management Review.
- Dr. Fay Cobb Payton was named to a five-year term as editor of Health Systems, a journal of the Operational Research Society.
- Dr. John Seater, Thurman-Ratheon Distinguished Professor of Economics, received NC State’s Distinguished Graduate Teaching Award in May 2011.
OPPORTUNITIES FOR ENGAGEMENT
The college’s Center for Innovation Management Studies (CIMS) and discipline-based initiatives provide opportunities for engagement, from student projects to faculty research and educational programs. They provide research updates and reports about industry trends on their websites, through their newsletters and at their meetings. Check their websites for their latest news and sign up for their newsletters or other communications.
The college’s Executive Programs draws on the expertise in these centers and initiatives and the Poole College faculty as a whole, as well as expertise across NC State, as it develops custom and open enrollment programs through its Business Collaboratories model.
Following are Poole College’s Centers and Initiatives:
- BioSciences Management Initiative
- Center for Innovation Management Studies
- Enterprise Risk Management Initiative
- Supply Chain Resource Cooperative
- The Technology Collaborative (Note: This website is currently being updated; check back mid-spring for the new site.)
STUDENT INVOLVEMENT
Each of Poole College’s centers and initiatives supports research as well as student development through research opportunities and project-based learning coordinated with company mentors. An article published in the journal Interfaces in fall 2011 showcases the SCRC’s 10-year history of providing supply chain and operations education in collaboration with company sponsors.
Graduate and undergraduate students also have opportunities to assist with faculty research projects. For example, Hollie Jones, second-year Jenkins MBA student with a concentration in marketing, has a graduate assistantship working with Dr. Stacy Wood, Langdon Professor of Marketing, in her Consumer Marketing Research Laboratory, along with Dr. Michael Stanko, assistant professor of marketing. Marycobb Randall is a Jenkins Master of Accounting student with an assistantship that has her working with Dr. Joe Brazel on his research into key terms of persuasion used by CFOs and CEOs in company reports, as part of his fraud research studies.
RESEARCH AWARDS
Two Poole faculty members and one of our Graduate Economics Program students were recognized in 2011 for the impact of their research.
- Dr. Ted Baker, associate professor of entrepreneurship, Department of Management, Innovation and Entrepreneurship, received the 2011 Grief Research Impact Award for his research paper, Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage. His co-author is Reed E. Nelson, Southern Illinois University and the Universidade de Sao Paulo. The article was published in the Administrative Science Quarterly in 2005.
Baker explains that the focus of entrepreneurial bricolage “is on treating as resources things that other people treat as worthless.” In this paper, Baker and Nelson present the results of a field study of 29 resource-constrained firms that varied dramatically in how they were able to create entrepreneurial businesses by recombining elements at hand for new purposes. Read more
- An article co-authored by Dr. David Henard, associate professor of marketing in the Department of Business Management, was named one of the 10 ‘Best of the Best’ articles published over the past 40 years by the Journal of Academic Marketing Science (JAMS). The article, Customer Satisfaction: A Meta-analysis of the Empirical Evidence, was coauthored with David Szymanski at Texas A&M University, and was originally published by JAMS in 2001.
Henard and his colleague explore the relationships among five factors that influence customer satisfaction: expectations, disconfirmation of expectations, performance, affect and equity, and the outcomes of satisfaction or dissatisfaction. For managers, this research identifies the elements that they should focus on when designing strategies to augment customer satisfaction. Read more
- Casey Wichman, MS, Economics, 2011, received the Conference of Southern Graduate Schools Master’s Thesis Award for Innovative Application of Technology to Scholarship in a Master’s Thesis
In the introduction to his dissertation, Wichman writes: “A typical American household consumes 107,000 gallons of water each year, with an estimated 50 to 70% used for outdoor irrigation purposes. With growing urban populations, increasing costs of developing new drinking water supplies, and rising demand for water-intensive services, it is becoming increasingly important that municipal utility managers design policies that promote conservation of scarce water resources. In doing so, it would benefit policymakers to better understand the relationship between household characteristics and non-price policies designed to reduce residential water use.”
Wichman formulated a demand model, completed data analysis and presented an economic framework that allowed him to thoroughly describe the relationship between household characteristics and response to demand-side water conservation policies. For example, households with children might be encouraged to reduce water demand with a public information campaign, as opposed to a mandatory outdoor watering restriction, and households who irrigate regularly appear to be more sensitive to price changes than conservation policies, thus a rate increase might induce a greater reduction in quantity demanded than a non-price policy.
PHOTO
Left to right: Hollie Jones, Jenkins MBA student; Dr. Stacy Wood, Langdon Professor of Marketing; and Dr. Michael Stanko, assistant professor of marketing, in Wood’s Consumer Marketing Research Laboratory at Poole College.
