{"id":511073,"date":"2021-02-24T12:01:00","date_gmt":"2021-02-24T17:01:00","guid":{"rendered":"https:\/\/poole.ncsu.edu\/magazine\/?p=511073"},"modified":"2021-03-02T09:49:00","modified_gmt":"2021-03-02T14:49:00","slug":"a-new-world-of-marketing","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/magazine\/a-new-world-of-marketing\/","title":{"rendered":"A New World of Marketing"},"content":{"rendered":"\n<p><em>By Caroline Barnhill<\/em><\/p>\n\n\n\n<p class=\"is-style-lead\">Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry \u2013 including marketing.<\/p>\n\n\n\n<p>\u201cThere\u2019s always been a lot of thought given into how companies make decisions \u2013 but the thought behind the best way to make decisions has changed over time,\u201d explains <a href=\"https:\/\/poole.ncsu.edu\/people\/wmrand\/\">Bill Rand<\/a>, executive director of Poole College of Management\u2019s Business Analytics and AI Initiative BAI) and associate professor of marketing. \u201cFor a long time, companies leaned on hiring someone with the most years of past experience in order to make its most important decisions for the future. But today, to some extent, a person\u2019s personal judgment is going by the wayside and the new forefront of data-driven decision making is taking over.\u201d<\/p>\n\n\n\n<p>However, one key limitation prevents many businesses from capitalizing on the data at their fingertips \u2013 talent.<\/p>\n\n\n\n<p>\u201cGlobal business leaders consider marketing analytics an imperative to knowing their customer. The ability to correlate and attribute customer behavior, sentiment and need allow them to measure the business impact and profitability of all marketing strategies and programs, and adjust for greater effectiveness and efficiency,\u201d explains Katrina Conn, general manager of customer experience business solutions, Teradata Corporation.<\/p>\n\n\n<aside class=\"wp-block-ncst-aside-widget default right-aside\"><blockquote class=\"has-custombg-one-text-color wp-block-ncst-pullquote\">\n  <div class=\"pullquote-container\">\n    <p class=\"pullquote-content\">Companies plan to expand their budgets for marketing analytics by 198 percent<\/p>\n  <\/div>\n<\/blockquote>\n<\/aside>\n\n\n\n\n<p>A <a href=\"https:\/\/hbr.org\/2018\/05\/why-marketing-analytics-hasnt-lived-up-to-its-promise\">recent study<\/a> published in <em>Harvard Business Review<\/em> found that companies plan to expand their budgets for marketing analytics by 198 percent. However, only two percent of these companies said that they had the right talent for the job. It\u2019s a sentiment Rand has heard often from business leaders.<\/p>\n\n\n<aside class=\"wp-block-ncst-aside-widget default left-aside\"><blockquote class=\"has-custombg-one-text-color wp-block-ncst-pullquote\">\n  <div class=\"pullquote-container\">\n    <p class=\"pullquote-content\">Only two percent of these companies said that they had the right talent for the job<\/p>\n  <\/div>\n<\/blockquote>\n<\/aside>\n\n\n\n\n<p>\u201cWe\u2019ve floated the idea of launching a graduate degree in marketing analytics past a number of industry partners, like IBM for example, and they immediately saw the value it could provide,\u201d Rand says.<\/p>\n\n\n\n<p>After conducting research and determining the market would support such a program, Poole College set out to launch the new Master of Management in Marketing Analytics, which will welcome its first class of students in the fall of 2021. It will be the second graduate in marketing analytics degree offered in the southeast, and the second graduate degree program focused on marketing within the state. Rand believes while there will always be interest in MBA programs, the future of business graduate schools will see a variety of more specialized degrees \u2013 such as marketing analytics.<\/p>\n\n\n\n<p><a href=\"https:\/\/poole.ncsu.edu\/people\/sgallen\/\">Steve Allen<\/a>, Poole College of Management\u2019s associate dean of academics, agrees.<\/p>\n\n\n\n<p>\u201cThe Marketing Analytics program is designed to develop talent in an area where there is a critical need. It will be taught by the same faculty who teach marketing and analytics courses in our highly ranked MBA program,\u201d Allen explains. \u201cI believe this program will be a great fit for students who are comfortable with data analysis and have a passion for connecting with consumers.\u201d<\/p>\n\n\n\n<p>Poole\u2019s newest graduate degree program will be offered entirely online in an effort to cater to working professionals who need flexibility in professional development, says the program director, <a href=\"https:\/\/poole.ncsu.edu\/people\/rishika-rishika\/\">Dr. Rishika Rishika<\/a>.&nbsp;<\/p>\n\n\n<blockquote class=\"has-custombg-one-text-color wp-block-ncst-pullquote\">\n  <div class=\"pullquote-container\">\n    <p class=\"pullquote-content\">In today\u2019s data-driven digital world, students want to gain not only knowledge of various marketing areas but also be able to apply this knowledge to big data and leverage analytics to solve real business problems and make better decisions.<\/p>\n  <\/div>\n<\/blockquote>\n\n\n\n<p>\u201cIn today\u2019s data-driven digital world, students want to gain not only knowledge of various marketing areas but also be able to apply this knowledge to big data and leverage analytics to solve real business problems and make better decisions,\u201d Rishika says. \u201cOur program is geared towards these students who want to take a more data-oriented approach to marketing problems, hone their data analytic skills, learn how to work with real data and develop marketing models that will help them succeed in their careers.\u201d<\/p>\n\n\n\n<p>Rand has similar sentiments.<\/p>\n\n\n\n<p>\u201cI see this program attracting two types of professionals \u2013 first, people with traditional marketing experience who want to add technical skills to take their careers to the next level and then individuals who have an analytics, statistics or computer science background and desire a more particular area of focus,\u201d he says.<\/p>\n\n\n\n<p>Rand believes the BAI will be a great complement to the graduate program by overseeing the practicums, pulling in resources from different companies to facilitate classroom discussions, as well as providing state-of-the-art research and thought leadership. The deep connections to the industry, Rand says, will equip the program\u2019s graduates to make an immediate impact on their places of employment.<\/p>\n\n\n\n<p>Through unique curriculum design and industry-led insights, program faculty hope graduates will gain a deeper understanding of fundamental marketing issues related to customers, products, brands and marketing communications with an overall emphasis on data-based decision making.&nbsp;<\/p>\n\n\n\n<p>\u201cCompanies are increasingly devoting more and more resources towards collecting data about their customers to learn about their behavior. Our program graduates will learn how to glean actionable knowledge from these big marketing data to help understand and engage with their customers better, develop better products and more customized marketing communications,\u201d Rishika says. \u201cGraduates will learn cutting-edge marketing tools and techniques that will help make sense of real data and generate critical data insights needed for enhancing ROI and creating a long-lasting, sustainable competitive advantage for the companies who will be lucky enough to attract them.\u201d<\/p>\n\n\n\n<p><em>To learn more information about the program and admissions, visit <a rel=\"noreferrer noopener\" href=\"https:\/\/ma.poole.ncsu.edu\/\" target=\"_blank\">ma.poole.ncsu.edu<\/a>.<\/em><\/p>\n\n\n<div class=\"ncst-magazine-preview  wp-block-ncst-magazine-preview has-reynolds-400-background-color\">\n    <h2 class=\"magazine-preview__heading\">More from Spring 2021<\/h2>\n          <p class=\"magazine-preview__teaser\">Due to industry demand, Poole College will launch the Master of Management in Marketing Analytics Program in Fall 2021.<\/p>\n    \n    <div class=\"magazine-preview__stories-container\">\n      <a\n    class=\"ncst-content-card \"\n    href=\"https:\/\/poole.ncsu.edu\/magazine\/making-an-impact\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\"\n            class=\"content-card__image wp-image-&lt;img width=&quot;1500&quot; height=&quot;844&quot; src=&quot;https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/DSC03828.jpg&quot; class=&quot;attachment-post-thumbnail size-post-thumbnail wp-post-image&quot; alt=&quot;Dean Frank Buckless&quot; srcset=&quot;https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/DSC03828.jpg 1500w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/DSC03828-300x169.jpg 300w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/DSC03828-1024x576.jpg 1024w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/DSC03828-768x432.jpg 768w&quot; sizes=&quot;(max-width: 1500px) 100vw, 1500px&quot; \/&gt;\"\n            alt=\"\"\n            src=\"https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/DSC03828.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n          \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">From the Dean: Making an Impact<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">From launching new initiatives in the college to welcoming senior leaders, Dean Buckless shares key updates on the college&#8217;s strategic framework.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n<a\n    class=\"ncst-content-card \"\n    href=\"https:\/\/poole.ncsu.edu\/magazine\/stats-strengths-spring\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\"\n            class=\"content-card__image wp-image-&lt;img width=&quot;1500&quot; height=&quot;844&quot; src=&quot;https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/NC-State-Dec_2018-2.jpg&quot; class=&quot;attachment-post-thumbnail size-post-thumbnail wp-post-image&quot; alt=&quot;NC State Poole College sign&quot; srcset=&quot;https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/NC-State-Dec_2018-2.jpg 1500w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/NC-State-Dec_2018-2-300x169.jpg 300w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/NC-State-Dec_2018-2-1024x576.jpg 1024w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/NC-State-Dec_2018-2-768x432.jpg 768w&quot; sizes=&quot;(max-width: 1500px) 100vw, 1500px&quot; \/&gt;\"\n            alt=\"\"\n            src=\"https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/NC-State-Dec_2018-2.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n          \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Stats and Strengths<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">Take a quick glimpse at the mid-year highlights at Poole College.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n<a\n    class=\"ncst-content-card \"\n    href=\"https:\/\/poole.ncsu.edu\/magazine\/thought-leadership-in-the-media\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img decoding=\"async\"\n            class=\"content-card__image wp-image-&lt;img width=&quot;1500&quot; height=&quot;842&quot; src=&quot;https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/shutterstock_234299293.jpg&quot; class=&quot;attachment-post-thumbnail size-post-thumbnail wp-post-image&quot; alt=&quot;WSJ&quot; srcset=&quot;https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/shutterstock_234299293.jpg 1500w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/shutterstock_234299293-300x168.jpg 300w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/shutterstock_234299293-1024x575.jpg 1024w, https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/shutterstock_234299293-768x431.jpg 768w&quot; sizes=&quot;(max-width: 1500px) 100vw, 1500px&quot; \/&gt;\"\n            alt=\"\"\n            src=\"https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/shutterstock_234299293.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n          \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Thought Leadership in the Media<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\"><span class=\"text\">Poole College esteemed faculty members contribute to journals, studies and news outlets outside of their work at NC State.<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-light\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-light\">\n\t\t<\/svg><\/span><\/p>\n\t      \t    \n          <\/div>\n\n  <\/a>\n\n    <\/div>\n\n            <a href=\"https:\/\/poole.ncsu.edu\/magazine\/issues\/spring-2021\/\" class=\"magazine-preview__link\">\n          <span class=\"text\">See all in current issue<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n        <\/a>\n    <\/div>\n","protected":false,"raw":"<!-- wp:ncst\/dynamic-header -->\n<!-- wp:ncst\/default-immersive-post-header \/-->\n<!-- \/wp:ncst\/dynamic-header -->\n\n<!-- wp:paragraph -->\n<p><em>By Caroline Barnhill<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"className\":\"is-style-lead\"} -->\n<p class=\"is-style-lead\">Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry \u2013 including marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cThere\u2019s always been a lot of thought given into how companies make decisions \u2013 but the thought behind the best way to make decisions has changed over time,\u201d explains <a href=\"https:\/\/poole.ncsu.edu\/people\/wmrand\/\">Bill Rand<\/a>, executive director of Poole College of Management\u2019s Business Analytics and AI Initiative BAI) and associate professor of marketing. \u201cFor a long time, companies leaned on hiring someone with the most years of past experience in order to make its most important decisions for the future. But today, to some extent, a person\u2019s personal judgment is going by the wayside and the new forefront of data-driven decision making is taking over.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, one key limitation prevents many businesses from capitalizing on the data at their fingertips \u2013 talent.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cGlobal business leaders consider marketing analytics an imperative to knowing their customer. The ability to correlate and attribute customer behavior, sentiment and need allow them to measure the business impact and profitability of all marketing strategies and programs, and adjust for greater effectiveness and efficiency,\u201d explains Katrina Conn, general manager of customer experience business solutions, Teradata Corporation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/aside-widget -->\n<aside class=\"wp-block-ncst-aside-widget default right-aside\"><!-- wp:ncst\/pullquote {\"value\":\"Companies plan to expand their budgets for marketing analytics by 198 percent\"} -->\n<blockquote class=\"wp-block-ncst-pullquote has-red-400-text-color\"><div class=\"pullquote-container\"><p class=\"pullquote-content\">Companies plan to expand their budgets for marketing analytics by 198 percent<\/p><\/div><\/blockquote>\n<!-- \/wp:ncst\/pullquote --><\/aside>\n<!-- \/wp:ncst\/aside-widget -->\n\n<!-- wp:paragraph -->\n<p>A <a href=\"https:\/\/hbr.org\/2018\/05\/why-marketing-analytics-hasnt-lived-up-to-its-promise\">recent study<\/a> published in <em>Harvard Business Review<\/em> found that companies plan to expand their budgets for marketing analytics by 198 percent. However, only two percent of these companies said that they had the right talent for the job. It\u2019s a sentiment Rand has heard often from business leaders.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/aside-widget {\"alignment\":\"left\"} -->\n<aside class=\"wp-block-ncst-aside-widget default left-aside\"><!-- wp:ncst\/pullquote {\"value\":\"Only two percent of these companies said that they had the right talent for the job\"} -->\n<blockquote class=\"wp-block-ncst-pullquote has-red-400-text-color\"><div class=\"pullquote-container\"><p class=\"pullquote-content\">Only two percent of these companies said that they had the right talent for the job<\/p><\/div><\/blockquote>\n<!-- \/wp:ncst\/pullquote --><\/aside>\n<!-- \/wp:ncst\/aside-widget -->\n\n<!-- wp:paragraph -->\n<p>\u201cWe\u2019ve floated the idea of launching a graduate degree in marketing analytics past a number of industry partners, like IBM for example, and they immediately saw the value it could provide,\u201d Rand says.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After conducting research and determining the market would support such a program, Poole College set out to launch the new Master of Management in Marketing Analytics, which will welcome its first class of students in the fall of 2021. It will be the second graduate in marketing analytics degree offered in the southeast, and the second graduate degree program focused on marketing within the state. Rand believes while there will always be interest in MBA programs, the future of business graduate schools will see a variety of more specialized degrees \u2013 such as marketing analytics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/poole.ncsu.edu\/people\/sgallen\/\">Steve Allen<\/a>, Poole College of Management\u2019s associate dean of academics, agrees.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cThe Marketing Analytics program is designed to develop talent in an area where there is a critical need. It will be taught by the same faculty who teach marketing and analytics courses in our highly ranked MBA program,\u201d Allen explains. \u201cI believe this program will be a great fit for students who are comfortable with data analysis and have a passion for connecting with consumers.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Poole\u2019s newest graduate degree program will be offered entirely online in an effort to cater to working professionals who need flexibility in professional development, says the program director, <a href=\"https:\/\/poole.ncsu.edu\/people\/rishika-rishika\/\">Dr. Rishika Rishika<\/a>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/pullquote {\"value\":\"In today\\u2019s data-driven digital world, students want to gain not only knowledge of various marketing areas but also be able to apply this knowledge to big data and leverage analytics to solve real business problems and make better decisions.\"} -->\n<blockquote class=\"wp-block-ncst-pullquote has-red-400-text-color\"><div class=\"pullquote-container\"><p class=\"pullquote-content\">In today\u2019s data-driven digital world, students want to gain not only knowledge of various marketing areas but also be able to apply this knowledge to big data and leverage analytics to solve real business problems and make better decisions.<\/p><\/div><\/blockquote>\n<!-- \/wp:ncst\/pullquote -->\n\n<!-- wp:paragraph -->\n<p>\u201cIn today\u2019s data-driven digital world, students want to gain not only knowledge of various marketing areas but also be able to apply this knowledge to big data and leverage analytics to solve real business problems and make better decisions,\u201d Rishika says. \u201cOur program is geared towards these students who want to take a more data-oriented approach to marketing problems, hone their data analytic skills, learn how to work with real data and develop marketing models that will help them succeed in their careers.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Rand has similar sentiments.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cI see this program attracting two types of professionals \u2013 first, people with traditional marketing experience who want to add technical skills to take their careers to the next level and then individuals who have an analytics, statistics or computer science background and desire a more particular area of focus,\u201d he says.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Rand believes the BAI will be a great complement to the graduate program by overseeing the practicums, pulling in resources from different companies to facilitate classroom discussions, as well as providing state-of-the-art research and thought leadership. The deep connections to the industry, Rand says, will equip the program\u2019s graduates to make an immediate impact on their places of employment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Through unique curriculum design and industry-led insights, program faculty hope graduates will gain a deeper understanding of fundamental marketing issues related to customers, products, brands and marketing communications with an overall emphasis on data-based decision making.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cCompanies are increasingly devoting more and more resources towards collecting data about their customers to learn about their behavior. Our program graduates will learn how to glean actionable knowledge from these big marketing data to help understand and engage with their customers better, develop better products and more customized marketing communications,\u201d Rishika says. \u201cGraduates will learn cutting-edge marketing tools and techniques that will help make sense of real data and generate critical data insights needed for enhancing ROI and creating a long-lasting, sustainable competitive advantage for the companies who will be lucky enough to attract them.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>To learn more information about the program and admissions, visit <a rel=\"noreferrer noopener\" href=\"https:\/\/ma.poole.ncsu.edu\/\" target=\"_blank\">ma.poole.ncsu.edu<\/a>.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ncst\/magazine-preview {\"backgroundColor\":\"reynolds_400\",\"issueID\":27} \/-->"},"excerpt":{"rendered":"<p>Due to industry demand, Poole College will launch the Master of Management in Marketing Analytics Program in Fall 2021.<\/p>\n","protected":false},"author":0,"featured_media":511074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"views\/single-immersive.blade.php","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-immersive-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":false,\"showDate\":true,\"showFeaturedVideo\":false,\"backgroundColor\":\"reynolds_400\",\"titleColor\":\"red_400\",\"subtitle\":\"<em>Due to industry demand, Poole College will launch the Master of Management in Marketing Analytics Program in Fall 2021.<\/em> <em>It will be the second graduate in marketing analytics degree offered in the southeast, and the second graduate degree program focused on marketing within the state.\u00a0<\/em>\",\"caption\":\"\",\"image\":\"{\\\"alt\\\":\\\"Students\\\",\\\"id\\\":511074,\\\"caption\\\":\\\"\\\",\\\"url\\\":\\\"https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2021\/02\/DSC01140-1024x576.jpg\\\"}\",\"displayCategoryID\":5}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[26,5],"tags":[],"_ncst_magazine_issue":[27],"class_list":["post-511073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newswire","category-student-alumni"],"displayCategory":{"term_id":5,"name":"Student and Alumni Success","slug":"student-alumni","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":38,"filter":"raw"},"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts\/511073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/comments?post=511073"}],"version-history":[{"count":10,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts\/511073\/revisions"}],"predecessor-version":[{"id":511508,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts\/511073\/revisions\/511508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/media\/511074"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/media?parent=511073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/categories?post=511073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/tags?post=511073"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=511073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}