{"id":511935,"date":"2022-02-22T11:36:00","date_gmt":"2022-02-22T16:36:00","guid":{"rendered":"https:\/\/poole.ncsu.edu\/magazine\/?p=511935"},"modified":"2022-04-11T12:06:40","modified_gmt":"2022-04-11T16:06:40","slug":"thought-leadership-review-spring-22","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/magazine\/thought-leadership-review-spring-22\/","title":{"rendered":"Poole Thought Leadership in Review"},"content":{"rendered":"\n

Top-10 Most Viewed Articles<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

1. Meet the Mini Millennials: Generation Alpha<\/strong><\/a><\/h3>\n\n\n\n

Oct. 1, 2021<\/em>
Heather Dretsch, assistant professor of marketing, introduces the mini millennials: Generation Alpha, the generation of children born between 2011 and 2025. Like a mirror of their parents (matching mother-daughter outfits, anyone?), this generation is on track to become the largest generation in history. And according to Mark McCrindle, the Australian researcher who coined the name, Alphas will become the generation with the greatest spending power in history, too. The key to brands\u2019 future success, then, lies in their loyalty. And the way to gain that? Through their parents.
<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

2. Top Risks for 2022: Challenges of Retaining and Attracting Top Talent Will Persist<\/strong><\/a><\/h3>\n\n\n\n

Dec. 9, 2021<\/em>
The 10th<\/sup> annual survey, this year titled \u201cExecutive Perspectives on Top Risks for 2022 and 2031<\/a>,\u201d was conducted by global consulting firm Protiviti and NC State University Poole College of Management\u2019s Enterprise Risk Management (ERM) Initiative during September and October of 2021. Looking ahead to 2031, business leaders cite workforce and talent-related issues as their primary concern, indicating that the impact of the \u2018Great Resignation\u2019 will persist as their organizations struggle to fill the talent requirements supporting their strategies.
<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

3. Why Are Employees Leaving Now?<\/strong><\/a><\/h3>\n\n\n\n

Sept. 7, 2021<\/em>
According to the US Labor Department, millions of employees are leaving their jobs. NPR reported that a record 4 million people resigned in April alone. Employers are left scrambling for ideas to retain and attract talent. Poole College of Management professor of practice of human resource management Beth Ritter offers some ideas based on learnings from a series of interviews conducted over the last year that tie to some foundational management research. <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

4. Poole Professor\u2019s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success<\/strong><\/a><\/h3>\n\n\n\n

Oct. 27, 2021
<\/em>when trying to promote the COVID-19 vaccine, where you live drastically impacts the effectiveness of your marketing strategy. That\u2019s the crux of the most recent research published by Stacy Wood, Poole College marketing professor, along with colleagues Dr. Kevin Schulman and Muhammad Ali Pate. A paper of their findings, titled \u201cNovel strategies to support global promotion of COVID-19 vaccination,\u201d<\/a> was recently published in BMJ Global Health.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

5. Making Sense of Emergent Leadership<\/strong><\/a><\/h3>\n\n\n\n

Aug. 17, 2021<\/em>
Amid the mass layoffs of the early 1990s recession, at least one clear pattern emerged: sandwiched between higher-level managers and lower-level workers, middle managers were the most likely to lose their jobs. \u201cWe have witnessed a pretty consistent downward trend of middle management since then, especially during economic downturns,\u201d observes Brad Kirkman, General (Ret.) H. Hugh Shelton Distinguished Professor of Leadership in the Department of Management Innovation & Entrepreneurship. \u201cIn the past, the typical manager may have had three people reporting to them. Now they have 15.\u201d  
 <\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

6. Big Tech\u2019s Dark Side: Killer Apps, Abs, and Acqs<\/strong><\/a><\/h3>\n\n\n\n

Aug. 25, 2021
<\/em>Is bigger always<\/em> better? Perhaps not when evaluating industries. Sherry Fowler, professor of practice in information technology and business analytics, takes a look at the tech industry. Though most people agree that technology has been (and can continue to be) used as a force for good, the largest players in this industry (known as Big Tech) have been under increased scrutiny in recent years due to their size, lack of regulation, and impact on society at large.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

7. Poole Economics Professor Steve Allen Weighs in on Living Wages<\/strong><\/a><\/h3>\n\n\n\n

Nov. 10, 2020<\/em>
Steve Allen, professor of economics, sits down to answer burning questions about the national context around living wages, the challenges they present, and how employers right here in the Triangle are tackling the issue.
<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

8. Finding Passion in Everyday Work<\/strong><\/a><\/h3>\n\n\n\n

Sept. 1, 2021<\/em>
Nearly every student preparing to enter the workforce has heard a string of cliches about finding purpose in their career. In a new research paper, Jeffrey Pollack, professor of entrepreneurship; and Brad Kirkman, General (Ret.) H. Hugh Shelton Distinguished Professor of Leadership, set out to discover whether or not feeling passionate about work actually leads to better outcomes for employees and their companies. <\/p>\n\n\n\n

 
<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

9. Christina Lewellen Explains the Non-Tax Costs of Tax Planning Strategies<\/strong><\/a><\/h3>\n\n\n\n

Oct. 21, 2021<\/em>
Christina Lewellen, assistant professor of accounting, breaks down the importance of tax planning strategy as well as the potential savings and non-tax costs that can cause strategies to go awry.
<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n\n

10. The Basement on the Race to the Bottom<\/strong><\/a><\/h3>\n\n\n\n

Oct. 12, 2021
<\/em>On October 7, 2021, 136 countries agreed to implement a global minimum tax rate of 15% to go into effect by the year 2023. Poole College of Management accounting professors Nathan C. Goldman and Christina M. Lewellen examine the landmark agreement marks the end of \u201cthe Race to the Bottom,\u201d where countries were continuously undercutting one another by offering incremental tax-perks to corporations to entice them to set up operations in their jurisdiction. <\/p>\n\n\n\n

In the Media<\/h2>\n\n\n\n

Bloomberg<\/a> | Dec. 19, 2021<\/strong><\/p>\n\n\n\n

Jared Smith<\/a>, associate professor of finance, and co-authors examine if taxpayers targeted by sin taxes are more likely to defraud others in unrelated transactions in a recent paper. Sin taxes are a common name for taxes on products such as sugar and cigarettes that discourage unhealthy or undesirable behaviors.<\/p>\n\n\n\n

\u201cFirst, tax increases can reduce the buying power of targeted taxpayers,\u201d said Smith and co-authors. \u201cThis reduction in purchasing power could increase the value of additional income to affected taxpayers and, accordingly, their incentive to commit fraud.\u201d<\/p>\n\n\n\n

WRAL<\/a> | Nov. 23, 2021<\/strong><\/p>\n\n\n\n

The U.S. is beginning to release the oil reserves to alleviate the ever-increasing gas prices, but Steve Allen<\/a>, professor of economics, does not see this solution affecting the public any time soon.<\/p>\n\n\n\n

\u201cIf it has any impact at all, I don\u2019t think you are going to see it until mid-winter or early spring,\u201d said Allen.<\/p>\n\n\n\n

The Washington Post<\/a> | Nov. 23, 2021<\/strong><\/p>\n\n\n\n

While many consumers have been affected first-hand by expensive and absent products, Rob Handfield<\/a>, professor of operations and supply chain management, debunks common myths about the current supply chain disruption and the causes.<\/p>\n\n\n\n

\u201cA more realistic approach to the driver shortage is to improve the efficiency with which we deploy trucks,\u201d said Handfield. \u201cThe lines are killer, as evidenced by the Los Angeles port, where the images of backed up trucks resemble a Black Friday frenzy <\/a>outside a store with one guy working the register.\u201d<\/p>\n\n\n\n

Newsweek<\/a> | Oct. 25, 2021<\/strong><\/p>\n\n\n\n

Stacy Wood<\/a>, professor of marketing, compliments how quick Puerto Rican leaders were to use techniques to help communities understand the vaccine by rallying behind a common goal.<\/p>\n\n\n\n

\u201cI suspect, similar to our findings in the Caribbean and Latin America, the ability to evoke anticipated regret was also particularly strong as people in Puerto Rico have concerns about their access to well-equipped hospitals,\u201d said Wood.<\/p>\n\n\n\n

Los Angeles Times<\/a> | Oct. 14, 2021<\/strong><\/p>\n\n\n\n

Rob Handfield<\/a>, professor of operations and supply chain management, says that the COVID-19 pandemic is not solely to blame for the current supply chain issues.<\/p>\n\n\n\n

\u201cThe warehouse, distribution and truck driver shortages were bad before COVID,\u201d said Handfield.<\/p>\n\n\n\n

The Washington Post<\/a> | Sept. 21, 2021<\/strong><\/p>\n\n\n\n

Stacy Wood<\/a>, professor of marketing, explains why the recent marketing campaign by BooneOakley using a fake funeral home to encourage vaccinations could have the opposite effect.<\/p>\n\n\n\n

\u201cI can understand that the fake funeral truck stunt was embraced by the vaccinated as the relief of dark humor in a tense situation \u2014 it\u2019s an effective joke, but not effective marketing,\u201d said Wood.<\/p>\n\n\n\n

CBS 17<\/a> | Sept. 9, 2021<\/strong><\/p>\n\n\n\n

In a recent study, Jeffrey Pollack<\/a>, associate professor of entrepreneurship, and Bradley Kirkman<\/a>, professor of leadership, looked at how a job aligns with other priorities and values, how specific roles fuel it, and overall sense of positive feelings.<\/p>\n\n\n\n

\u201cThere\u2019s the general opinion in the literature and in the lay public that being obsessed about something is really bad, and you don\u2019t want it,\u201d said Pollack. \u201cOur research didn\u2019t really bear that out as much as we might have thought that it would.\u201d<\/p>\n\n\n\n

CBS 17 <\/a>| Aug. 24, 2021<\/strong><\/p>\n\n\n\n

Sebastian Heese<\/a>, professor of supply chain management, recently released a study of over 2 billion tweets that found companies that face backlash on social media over supply chain issues often see a drop in stock prices.<\/p>\n\n\n\n

\u201cSupply chain problems, even though they are invisible to the general public who does not care, have \u2026 a notable effect on supply chain on stock market performance,\u201d said Heese. \u201cAnd so now \u2026 social media is fairly recent in terms of pervasiveness, and that\u2019s what we wanted \u2014 like, that\u2019s the reaction of the public, of all stakeholders, also financial participants in the markets.\u201d<\/p>\n\n\n\n

Vox<\/a> | Aug. 19, 2021<\/strong><\/p>\n\n\n\n

Heather Dretsch<\/a>, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.<\/p>\n\n\n\n

\u201cThere\u2019s a subset of young, millennial moms who are invested in buying the best products they can afford for their kids,\u201d said Dretsch. \u201cAs a result, the next generation of kids are going to have very similar tastes to that of their millennial parents when it comes to brands, unlike Gen Z.\u201d<\/p>\n\n\n\n

ABC News <\/a>| Aug. 17, 2021<\/strong><\/p>\n\n\n\n

Stacy Wood<\/a>, professor of marketing, noted that who people hear vaccine information from is just as important as the messaging itself. Wood recommended that those who have been affected by COVID-19 speak at churches and community locations.<\/p>\n\n\n\n

\u201cI think there\u2019s a lot of power there, because it takes that media filter away and makes people think that it\u2019s much more trustworthy,\u201d said Wood.<\/p>\n\n\n\n

The Washington Post<\/a> | Aug. 5, 2021<\/strong><\/p>\n\n\n\n

Barry Goodwin<\/a>, professor of economics, argues that the new California ballot initiative that will protect farm animals against cruel living conditions will not only drive up egg and bacon prices but cause delays in production.<\/p>\n\n\n\n

\u201cThese new rules will decrease farm productivity and unduly affect small hog farms, leading to consolidation in the industry as larger operations crowd them out,\u201d said Goodwin.<\/p>\n\n\n

\n

More from Spring 2022<\/h2>\n

Education at Poole continues to evolve as faculty incorporate new and innovative ways of teaching.<\/p>\n \n

\n \n \n
\n
\n "Poole\n <\/div>\n <\/div>\n \n
\n \n

Building an Innovative Business Program<\/h3>\n \n\n \n\t \t

Listen to three Poole curriculum experts to learn more about college\u2019s process for creating a curriculum that meets the needs of its students \u2013 and the employers relying on them.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n\t \t \n <\/div>\n\n <\/a>\n\n \n

\n
\n "NC\n <\/div>\n <\/div>\n \n
\n \n

Opening Doors with Poole\u2019s Master of Management, Risk and Analytics<\/h3>\n \n\n \n\t \t

First, there was a boom in big data. Then, there was a tsunami of business challenges. And now, there\u2019s a shortage of data analytics talent and leaders well-versed in risk management.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n\t \t \n <\/div>\n\n <\/a>\n\n \n

\n
\n "Poole\n <\/div>\n <\/div>\n \n
\n \n

Poole Wellness Initiatives: From Therapy Dogs to Office Yoga<\/h3>\n \n\n \n\t \t

Those pups, certified therapy dogs, were part of a larger initiative to support student, faculty and staff wellness.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n\t \t \n <\/div>\n\n <\/a>\n\n <\/div>\n\n \n See all in current issue<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span>\n <\/a>\n <\/div>\n","protected":false,"raw":"\n\n\n\n\n

Top-10 Most Viewed Articles<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/section>\n\n\n\n

1. Meet the Mini Millennials: Generation Alpha<\/strong><\/a><\/h3>\n\n\n\n

Oct. 1, 2021<\/em>
Heather Dretsch, assistant professor of marketing, introduces the mini millennials: Generation Alpha, the generation of children born between 2011 and 2025. Like a mirror of their parents (matching mother-daughter outfits, anyone?), this generation is on track to become the largest generation in history. And according to Mark McCrindle, the Australian researcher who coined the name, Alphas will become the generation with the greatest spending power in history, too. The key to brands\u2019 future success, then, lies in their loyalty. And the way to gain that? Through their parents.
<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

2. Top Risks for 2022: Challenges of Retaining and Attracting Top Talent Will Persist<\/strong><\/a><\/h3>\n\n\n\n

Dec. 9, 2021<\/em>
The 10th<\/sup> annual survey, this year titled \u201cExecutive Perspectives on Top Risks for 2022 and 2031<\/a>,\u201d was conducted by global consulting firm Protiviti and NC State University Poole College of Management\u2019s Enterprise Risk Management (ERM) Initiative during September and October of 2021. Looking ahead to 2031, business leaders cite workforce and talent-related issues as their primary concern, indicating that the impact of the \u2018Great Resignation\u2019 will persist as their organizations struggle to fill the talent requirements supporting their strategies.
<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

3. Why Are Employees Leaving Now?<\/strong><\/a><\/h3>\n\n\n\n

Sept. 7, 2021<\/em>
According to the US Labor Department, millions of employees are leaving their jobs. NPR reported that a record 4 million people resigned in April alone. Employers are left scrambling for ideas to retain and attract talent. Poole College of Management professor of practice of human resource management Beth Ritter offers some ideas based on learnings from a series of interviews conducted over the last year that tie to some foundational management research. <\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

4. Poole Professor\u2019s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success<\/strong><\/a><\/h3>\n\n\n\n

Oct. 27, 2021
<\/em>when trying to promote the COVID-19 vaccine, where you live drastically impacts the effectiveness of your marketing strategy. That\u2019s the crux of the most recent research published by Stacy Wood, Poole College marketing professor, along with colleagues Dr. Kevin Schulman and Muhammad Ali Pate. A paper of their findings, titled \u201cNovel strategies to support global promotion of COVID-19 vaccination,\u201d<\/a> was recently published in BMJ Global Health.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

5. Making Sense of Emergent Leadership<\/strong><\/a><\/h3>\n\n\n\n

Aug. 17, 2021<\/em>
Amid the mass layoffs of the early 1990s recession, at least one clear pattern emerged: sandwiched between higher-level managers and lower-level workers, middle managers were the most likely to lose their jobs. \u201cWe have witnessed a pretty consistent downward trend of middle management since then, especially during economic downturns,\u201d observes Brad Kirkman, General (Ret.) H. Hugh Shelton Distinguished Professor of Leadership in the Department of Management Innovation & Entrepreneurship. \u201cIn the past, the typical manager may have had three people reporting to them. Now they have 15.\u201d  
 <\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

6. Big Tech\u2019s Dark Side: Killer Apps, Abs, and Acqs<\/strong><\/a><\/h3>\n\n\n\n

Aug. 25, 2021
<\/em>Is bigger always<\/em> better? Perhaps not when evaluating industries. Sherry Fowler, professor of practice in information technology and business analytics, takes a look at the tech industry. Though most people agree that technology has been (and can continue to be) used as a force for good, the largest players in this industry (known as Big Tech) have been under increased scrutiny in recent years due to their size, lack of regulation, and impact on society at large.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

7. Poole Economics Professor Steve Allen Weighs in on Living Wages<\/strong><\/a><\/h3>\n\n\n\n

Nov. 10, 2020<\/em>
Steve Allen, professor of economics, sits down to answer burning questions about the national context around living wages, the challenges they present, and how employers right here in the Triangle are tackling the issue.
<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

8. Finding Passion in Everyday Work<\/strong><\/a><\/h3>\n\n\n\n

Sept. 1, 2021<\/em>
Nearly every student preparing to enter the workforce has heard a string of cliches about finding purpose in their career. In a new research paper, Jeffrey Pollack, professor of entrepreneurship; and Brad Kirkman, General (Ret.) H. Hugh Shelton Distinguished Professor of Leadership, set out to discover whether or not feeling passionate about work actually leads to better outcomes for employees and their companies. <\/p>\n\n\n\n

 
<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

9. Christina Lewellen Explains the Non-Tax Costs of Tax Planning Strategies<\/strong><\/a><\/h3>\n\n\n\n

Oct. 21, 2021<\/em>
Christina Lewellen, assistant professor of accounting, breaks down the importance of tax planning strategy as well as the potential savings and non-tax costs that can cause strategies to go awry.
<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/section>\n\n\n\n

10. The Basement on the Race to the Bottom<\/strong><\/a><\/h3>\n\n\n\n

Oct. 12, 2021
<\/em>On October 7, 2021, 136 countries agreed to implement a global minimum tax rate of 15% to go into effect by the year 2023. Poole College of Management accounting professors Nathan C. Goldman and Christina M. Lewellen examine the landmark agreement marks the end of \u201cthe Race to the Bottom,\u201d where countries were continuously undercutting one another by offering incremental tax-perks to corporations to entice them to set up operations in their jurisdiction. <\/p>\n\n\n\n

In the Media<\/h2>\n\n\n\n

Bloomberg<\/a> | Dec. 19, 2021<\/strong><\/p>\n\n\n\n

Jared Smith<\/a>, associate professor of finance, and co-authors examine if taxpayers targeted by sin taxes are more likely to defraud others in unrelated transactions in a recent paper. Sin taxes are a common name for taxes on products such as sugar and cigarettes that discourage unhealthy or undesirable behaviors.<\/p>\n\n\n\n

\u201cFirst, tax increases can reduce the buying power of targeted taxpayers,\u201d said Smith and co-authors. \u201cThis reduction in purchasing power could increase the value of additional income to affected taxpayers and, accordingly, their incentive to commit fraud.\u201d<\/p>\n\n\n\n

WRAL<\/a> | Nov. 23, 2021<\/strong><\/p>\n\n\n\n

The U.S. is beginning to release the oil reserves to alleviate the ever-increasing gas prices, but Steve Allen<\/a>, professor of economics, does not see this solution affecting the public any time soon.<\/p>\n\n\n\n

\u201cIf it has any impact at all, I don\u2019t think you are going to see it until mid-winter or early spring,\u201d said Allen.<\/p>\n\n\n\n

The Washington Post<\/a> | Nov. 23, 2021<\/strong><\/p>\n\n\n\n

While many consumers have been affected first-hand by expensive and absent products, Rob Handfield<\/a>, professor of operations and supply chain management, debunks common myths about the current supply chain disruption and the causes.<\/p>\n\n\n\n

\u201cA more realistic approach to the driver shortage is to improve the efficiency with which we deploy trucks,\u201d said Handfield. \u201cThe lines are killer, as evidenced by the Los Angeles port, where the images of backed up trucks resemble a Black Friday frenzy <\/a>outside a store with one guy working the register.\u201d<\/p>\n\n\n\n

Newsweek<\/a> | Oct. 25, 2021<\/strong><\/p>\n\n\n\n

Stacy Wood<\/a>, professor of marketing, compliments how quick Puerto Rican leaders were to use techniques to help communities understand the vaccine by rallying behind a common goal.<\/p>\n\n\n\n

\u201cI suspect, similar to our findings in the Caribbean and Latin America, the ability to evoke anticipated regret was also particularly strong as people in Puerto Rico have concerns about their access to well-equipped hospitals,\u201d said Wood.<\/p>\n\n\n\n

Los Angeles Times<\/a> | Oct. 14, 2021<\/strong><\/p>\n\n\n\n

Rob Handfield<\/a>, professor of operations and supply chain management, says that the COVID-19 pandemic is not solely to blame for the current supply chain issues.<\/p>\n\n\n\n

\u201cThe warehouse, distribution and truck driver shortages were bad before COVID,\u201d said Handfield.<\/p>\n\n\n\n

The Washington Post<\/a> | Sept. 21, 2021<\/strong><\/p>\n\n\n\n

Stacy Wood<\/a>, professor of marketing, explains why the recent marketing campaign by BooneOakley using a fake funeral home to encourage vaccinations could have the opposite effect.<\/p>\n\n\n\n

\u201cI can understand that the fake funeral truck stunt was embraced by the vaccinated as the relief of dark humor in a tense situation \u2014 it\u2019s an effective joke, but not effective marketing,\u201d said Wood.<\/p>\n\n\n\n

CBS 17<\/a> | Sept. 9, 2021<\/strong><\/p>\n\n\n\n

In a recent study, Jeffrey Pollack<\/a>, associate professor of entrepreneurship, and Bradley Kirkman<\/a>, professor of leadership, looked at how a job aligns with other priorities and values, how specific roles fuel it, and overall sense of positive feelings.<\/p>\n\n\n\n

\u201cThere\u2019s the general opinion in the literature and in the lay public that being obsessed about something is really bad, and you don\u2019t want it,\u201d said Pollack. \u201cOur research didn\u2019t really bear that out as much as we might have thought that it would.\u201d<\/p>\n\n\n\n

CBS 17 <\/a>| Aug. 24, 2021<\/strong><\/p>\n\n\n\n

Sebastian Heese<\/a>, professor of supply chain management, recently released a study of over 2 billion tweets that found companies that face backlash on social media over supply chain issues often see a drop in stock prices.<\/p>\n\n\n\n

\u201cSupply chain problems, even though they are invisible to the general public who does not care, have \u2026 a notable effect on supply chain on stock market performance,\u201d said Heese. \u201cAnd so now \u2026 social media is fairly recent in terms of pervasiveness, and that\u2019s what we wanted \u2014 like, that\u2019s the reaction of the public, of all stakeholders, also financial participants in the markets.\u201d<\/p>\n\n\n\n

Vox<\/a> | Aug. 19, 2021<\/strong><\/p>\n\n\n\n

Heather Dretsch<\/a>, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.<\/p>\n\n\n\n

\u201cThere\u2019s a subset of young, millennial moms who are invested in buying the best products they can afford for their kids,\u201d said Dretsch. \u201cAs a result, the next generation of kids are going to have very similar tastes to that of their millennial parents when it comes to brands, unlike Gen Z.\u201d<\/p>\n\n\n\n

ABC News <\/a>| Aug. 17, 2021<\/strong><\/p>\n\n\n\n

Stacy Wood<\/a>, professor of marketing, noted that who people hear vaccine information from is just as important as the messaging itself. Wood recommended that those who have been affected by COVID-19 speak at churches and community locations.<\/p>\n\n\n\n

\u201cI think there\u2019s a lot of power there, because it takes that media filter away and makes people think that it\u2019s much more trustworthy,\u201d said Wood.<\/p>\n\n\n\n

The Washington Post<\/a> | Aug. 5, 2021<\/strong><\/p>\n\n\n\n

Barry Goodwin<\/a>, professor of economics, argues that the new California ballot initiative that will protect farm animals against cruel living conditions will not only drive up egg and bacon prices but cause delays in production.<\/p>\n\n\n\n

\u201cThese new rules will decrease farm productivity and unduly affect small hog farms, leading to consolidation in the industry as larger operations crowd them out,\u201d said Goodwin.<\/p>\n\n\n"},"excerpt":{"rendered":"

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