{"id":514366,"date":"2024-04-03T09:48:13","date_gmt":"2024-04-03T13:48:13","guid":{"rendered":"https:\/\/poole.ncsu.edu\/magazine\/?p=514366"},"modified":"2024-04-28T12:37:12","modified_gmt":"2024-04-28T16:37:12","slug":"high-impact-high-value","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/magazine\/high-impact-high-value\/","title":{"rendered":"High Impact, High Value"},"content":{"rendered":"\n\n\n\n\n

Students in Pieter Verhallen\u2019s Marketing Methods class work on semester-long projects with industry contacts at local companies, such as 321 Coffee, and iconic brands, including McDonald\u2019s, Chase Bank, Pfizer and Home Depot. Through these projects, Poole students are making an impact on hundreds of businesses \u2014 family-owned, multinational and other types \u2014 in North Carolina and across the country every year.<\/p>\n\n\n\n

Working in teams, students analyze a company\u2019s product or service, develop a marketing plan and present a report with recommendations on effective marketing. The report is based on their in-depth analysis of a product\u2019s differentiations and strategies for pricing, delivery and promotion. <\/p>\n\n\n

\n
\n

“Marketing is so much more than just the advertising that companies are doing.”<\/p>\n <\/div>\n<\/blockquote>\n\n\n\n

\u201cMarketing is so much more than just the advertising that companies are doing,\u201d says Verhallen, assistant teaching professor of marketing in Poole College. \u201cAnecdotally, I frequently hear from students that they decided to switch into a Poole marketing track after the course.\u201d<\/p>\n\n\n\n

Dan Webb, a 2023 Poole graduate, already was in the marketing concentration for his business administration degree when he took Marketing Methods. At the time, he was working part time in marketing for Huber USA in Raleigh, so he tapped his contacts there for his team project.   <\/p>\n\n\n\n

Huber is part of the Germany-based Peter Huber K\u00e4ltemaschinenbau SE, which makes high-precision temperature control systems. Webb\u2019s team focused on a product line that was rolling out to the North American market. <\/p>\n\n\n

\n
\n

\u201cWe were able to work with a real-world company that had a problem they wanted to solve.\u201d<\/p>\n <\/div>\n<\/blockquote>\n\n\n

\n
\"Students<\/figure>\n\n\n\n
\"Two<\/figure>\n<\/section>\n\n<\/section>\n\n\n\n\n

In creating a marketing plan, \u201cWe were able to work with a real-world company that had a problem they wanted to solve,\u201d Webb says. \u201cWe came up with a plan to help commercialize products they were bringing over here from a subsidiary manufacturer.\u201d <\/p>\n\n\n\n

His team spent a day at Huber and talked with top executives, visited the showroom and watched part of the process to make temperature control units. \u201cIt really helped the group to see what they were selling and to see the different products they had. It was something you had to learn hands on,\u201d Webb says. <\/p>\n\n\n\n

In that hands-on learning experience, Webb built teamwork and facilitation skills he\u2019ll use in his career. \u201cWorking with a team of students that came from different business concentrations and developing those interdisciplinary connections really helped,\u201d he says, \u201cas well as collaborating with external partners.\u201d   <\/strong><\/p>\n\n\n\n

He\u2019s now a marketing manager for Plantd, a venture-backed startup in Oxford, North Carolina, that makes sustainable building materials that offset carbon emissions. And he\u2019s a teaching assistant for Marketing Methods, which Poole faculty member Tom Byrnes originally developed. <\/p>\n\n\n\n

Webb\u2019s project with Huber also boosted his performance the following semester as Poole\u2019s team lead in the 2023 Heavener International Case Competition at the University of Florida. Poole students placed second in their division.  <\/p>\n\n\n\n

Poole senior Emma Collins led her Marketing Methods team members in their project, which analyzed her mother\u2019s Keller Williams Realty operation, the Collins Group, based in Mooresville, North Carolina. Students looked at market position, marketing channels, geographic area of business and other factors. <\/p>\n\n\n\n

In creating recommendations for a marketing plan, \u201cWe looked a lot at social media because real estate tends to go a more conventional route,\u201d Collins says. The team proposed using TikTok and Instagram and enhancing the operation\u2019s Facebook presence.  <\/p>\n\n\n\n

\u201cWe looked at ways to make their marketing more exciting by showing off houses in a different way \u2014 instead of showing pictures, maybe showing a video of what it\u2019s like to live in a certain house,\u201d Collins says. <\/p>\n\n\n\n

Her experience working on the project will help when she starts her career.<\/p>\n\n\n

\n
\n

\u201cIt was my first shot at developing an actual marketing program with a real-world emphasis.”<\/p>\n <\/div>\n<\/blockquote>\n\n\n\n

\u201cIt was my first shot at developing an actual marketing program with a real-world emphasis \u2026 and keeping a radar focus on everything marketing to improve the overall company,\u201d she says. \u201cSeeing it all come together was really important.\u201d<\/p>\n\n\n\n

The project also has helped Collins grow in her internship at Siemens, where she works in training and onboarding and does internal marketing. \u201cIt gave me the confidence and skills to take my marketing experience somewhere else and use it,\u201d she notes.      <\/p>\n\n\n\n

The Marketing Methods projects are high impact all around \u2014 for students who gain real-world experience and for the companies involved. Businesses gain marketing insights from the students\u2019 recommendations and access to a pipeline of potential interns and employees.<\/p>\n\n\n

\n
\n

\u201cThey\u2019re learning very transferable skills. Every business benefits from marketing skills.\u201d<\/p>\n <\/div>\n<\/blockquote>\n\n\n\n

Even students who don\u2019t pursue a marketing career track build capabilities they can use throughout their career. \u201cThey\u2019re learning very transferable skills. Every business benefits from marketing skills,\u201d Verhallen says. \u201cIt\u2019s useful for a generalist business profile.\u201d  <\/p>\n\n\n\n

Companies get fresh analyses, insights and recommendations from students that may ultimately help increase revenue.    <\/p>\n\n\n\n

Effective town-gown collaboration can draw more companies and guest lecturers to campus for Poole recruiting events and speaking opportunities.      <\/p>\n\n\n\n

\u201cIt fosters a positive relationship between NC State and these companies,\u201d Verhallen says. \u201cWhen a student does good work for a business, it shows the company that this is the student talent that we have.\u201d<\/p>\n\n\n

\n
\n

\u201cWhen a student does good work for a business, it shows the company that this is the student talent that we have.\u201d<\/p>\n <\/div>\n<\/blockquote>\n","protected":false,"raw":"\n\n\n\n\n

Students in Pieter Verhallen\u2019s Marketing Methods class work on semester-long projects with industry contacts at local companies, such as 321 Coffee, and iconic brands, including McDonald\u2019s, Chase Bank, Pfizer and Home Depot. Through these projects, Poole students are making an impact on hundreds of businesses \u2014 family-owned, multinational and other types \u2014 in North Carolina and across the country every year.<\/p>\n\n\n\n

Working in teams, students analyze a company\u2019s product or service, develop a marketing plan and present a report with recommendations on effective marketing. The report is based on their in-depth analysis of a product\u2019s differentiations and strategies for pricing, delivery and promotion. <\/p>\n\n\n\n

Marketing is so much more than just the advertising that companies are doing.<\/p><\/div><\/blockquote>\n\n\n\n

\u201cMarketing is so much more than just the advertising that companies are doing,\u201d says Verhallen, assistant teaching professor of marketing in Poole College. \u201cAnecdotally, I frequently hear from students that they decided to switch into a Poole marketing track after the course.\u201d<\/p>\n\n\n\n

Dan Webb, a 2023 Poole graduate, already was in the marketing concentration for his business administration degree when he took Marketing Methods. At the time, he was working part time in marketing for Huber USA in Raleigh, so he tapped his contacts there for his team project.   <\/p>\n\n\n\n

Huber is part of the Germany-based Peter Huber K\u00e4ltemaschinenbau SE, which makes high-precision temperature control systems. Webb\u2019s team focused on a product line that was rolling out to the North American market. <\/p>\n\n\n\n

We were able to work with a real-world company that had a problem they wanted to solve.<\/p><\/div><\/blockquote>\n\n\n\n

\n
\n
\"Students<\/figure>\n\n\n\n
\"Two<\/figure>\n<\/section>\n<\/section>\n\n\n\n

In creating a marketing plan, \u201cWe were able to work with a real-world company that had a problem they wanted to solve,\u201d Webb says. \u201cWe came up with a plan to help commercialize products they were bringing over here from a subsidiary manufacturer.\u201d <\/p>\n\n\n\n

His team spent a day at Huber and talked with top executives, visited the showroom and watched part of the process to make temperature control units. \u201cIt really helped the group to see what they were selling and to see the different products they had. It was something you had to learn hands on,\u201d Webb says. <\/p>\n\n\n\n

In that hands-on learning experience, Webb built teamwork and facilitation skills he\u2019ll use in his career. \u201cWorking with a team of students that came from different business concentrations and developing those interdisciplinary connections really helped,\u201d he says, \u201cas well as collaborating with external partners.\u201d   <\/strong><\/p>\n\n\n\n

He\u2019s now a marketing manager for Plantd, a venture-backed startup in Oxford, North Carolina, that makes sustainable building materials that offset carbon emissions. And he\u2019s a teaching assistant for Marketing Methods, which Poole faculty member Tom Byrnes originally developed. <\/p>\n\n\n\n

Webb\u2019s project with Huber also boosted his performance the following semester as Poole\u2019s team lead in the 2023 Heavener International Case Competition at the University of Florida. Poole students placed second in their division.  <\/p>\n\n\n\n

Poole senior Emma Collins led her Marketing Methods team members in their project, which analyzed her mother\u2019s Keller Williams Realty operation, the Collins Group, based in Mooresville, North Carolina. Students looked at market position, marketing channels, geographic area of business and other factors. <\/p>\n\n\n\n

In creating recommendations for a marketing plan, \u201cWe looked a lot at social media because real estate tends to go a more conventional route,\u201d Collins says. The team proposed using TikTok and Instagram and enhancing the operation\u2019s Facebook presence.  <\/p>\n\n\n\n

\u201cWe looked at ways to make their marketing more exciting by showing off houses in a different way \u2014 instead of showing pictures, maybe showing a video of what it\u2019s like to live in a certain house,\u201d Collins says. <\/p>\n\n\n\n

Her experience working on the project will help when she starts her career.<\/p>\n\n\n\n

It was my first shot at developing an actual marketing program with a real-world emphasis.<\/p><\/div><\/blockquote>\n\n\n\n

\u201cIt was my first shot at developing an actual marketing program with a real-world emphasis \u2026 and keeping a radar focus on everything marketing to improve the overall company,\u201d she says. \u201cSeeing it all come together was really important.\u201d<\/p>\n\n\n\n

The project also has helped Collins grow in her internship at Siemens, where she works in training and onboarding and does internal marketing. \u201cIt gave me the confidence and skills to take my marketing experience somewhere else and use it,\u201d she notes.      <\/p>\n\n\n\n

The Marketing Methods projects are high impact all around \u2014 for students who gain real-world experience and for the companies involved. Businesses gain marketing insights from the students\u2019 recommendations and access to a pipeline of potential interns and employees.<\/p>\n\n\n\n

They\u2019re learning very transferable skills. Every business benefits from marketing skills.<\/p><\/div><\/blockquote>\n\n\n\n

Even students who don\u2019t pursue a marketing career track build capabilities they can use throughout their career. \u201cThey\u2019re learning very transferable skills. Every business benefits from marketing skills,\u201d Verhallen says. \u201cIt\u2019s useful for a generalist business profile.\u201d  <\/p>\n\n\n\n

Companies get fresh analyses, insights and recommendations from students that may ultimately help increase revenue.    <\/p>\n\n\n\n

Effective town-gown collaboration can draw more companies and guest lecturers to campus for Poole recruiting events and speaking opportunities.      <\/p>\n\n\n\n

\u201cIt fosters a positive relationship between NC State and these companies,\u201d Verhallen says. \u201cWhen a student does good work for a business, it shows the company that this is the student talent that we have.\u201d<\/p>\n\n\n\n

When a student does good work for a business, it shows the company that this is the student talent that we have.<\/p><\/div><\/blockquote>\n"},"excerpt":{"rendered":"

Through hands-on, real-world projects, Poole students are making an impact on hundreds of businesses \u2014 family-owned, multinational and other types \u2014 in North Carolina and across the country every year.<\/p>\n","protected":false},"author":11164,"featured_media":514411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"views\/single-immersive.blade.php","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"Jess Clarke","ncst_show_custom_author":true,"ncst_dynamicHeaderBlockName":"ncst\/side-by-side-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"custombg_seven\",\"titleColor\":\"red_400\",\"showAuthor\":true,\"showDate\":true,\"subtitle\":\"Students and industry alike benefit from Poole's high-value Marketing Methods course.\",\"displayCategoryID\":0,\"showFeaturedVideo\":false,\"image\":\"{\\\"alt\\\":\\\"one female\\\",\\\"id\\\":514411,\\\"caption\\\":\\\"\\\",\\\"url\\\":\\\"https:\/\/poole.ncsu.edu\/magazine\/wp-content\/uploads\/sites\/425\/2024\/03\/Pieter-Verhallen-Emma-Collins-1-768x1024.jpg\\\"}\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[46],"tags":[],"_ncst_magazine_issue":[65],"class_list":["post-514366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-high-impact-experiences"],"displayCategory":null,"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts\/514366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/users\/11164"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/comments?post=514366"}],"version-history":[{"count":10,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts\/514366\/revisions"}],"predecessor-version":[{"id":514595,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/posts\/514366\/revisions\/514595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/media\/514411"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/media?parent=514366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/categories?post=514366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/tags?post=514366"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/magazine\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=514366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}