Spring Curriculum (USA)

NC State management professors will reinforce your business and innovation management knowledge and lead you through the Innovation Management practicum and specialized elective courses of study.

Core Courses

Innovation Management Practicum
The Innovation Management Project permits students to develop the competences required to support the innovation process in firms and organizations. Students work on real-world innovation projects with sponsor firms. Workshops and conferences are held to give students the complementary tools necessary to work on the project.

Creativity in Management
This course covers critical skills that can enhance creativity in a firm’s innovation activities, products, services, and business models. Course activities include design thinking exercises, cases, mini-projects, guest speakers, and seminars.  Effective creativity and management perspectives in a variety of companies and industries are highlighted to expose students to different perspectives.

Managerial and Career Effectiveness
Frameworks, concepts and tools for management and career effectiveness. Assessment of managerial strengths, weaknesses, and potential. Team building, public speaking, networking, decision making, creativity and problem solving. Career development techniques including data mining, job search, behavior based interviewing, and negotiation skills with practical application of those concepts.

Data-driven Decision Making
This course will provide the students with an understanding of the criteria required in decision-making including quantifying stakeholder value, dealing with uncertainty and risk, and critical problem-solving methodologies. Students will learn how to understand and qualify data and how data can be transformed into business intelligence while participating in an action learning setting.

Electives (choose one)

Product and Brand Management
Established, mature products and brands are critical to an organization’s profitability, financial stability and strategic posture. This course focuses on creating and managing product and brand portfolios for long-term profitability. Students will apply strategic and implementation frameworks for managing mature products for profitability, transferring existing competencies to new products, exploiting evolving market opportunities, and strategic management of a product portfolio. The course will also focus on building and managing brand equity, examining the impact of brand equity on product line and firm performance, evaluating opportunities for extending brands, and repositioning existing brands. These topics are explored in a variety of product contexts including consumer packaged goods, industrial, and high-technology product markets. The course uses a combination of case analyses, projects, lectures and guest speakers, allowing students to develop their repertoire of quantitative and qualitative marketing decision skills.

Business Relationship Management
This course focuses on strategically and successfully managing the multitude of business relationships that contemporary marketing managers (as well as general managers) face. The conceptual framework of this course is an integrated perspective of marketing communications as a process of successfully interacting with each constituency with the goal of fostering long-term satisfaction and loyalty. Topics broached in this course include market orientation, customer relationship management, managing a sales force, supply chain partnerships, buyer behavior, managing internally as well as other relationship marketing topics. Each module in the course is designed to provide managers with the skill set to effectively and efficiently approach their multifaceted business climate. This course is research and theory based but is strongly grounded in marketing practice.

Consumer Behavior
Concepts, theories, and techniques applicable to obtaining a sophisticated understanding of consumer motives, attitudes, decision-making processes, and satisfaction determinants.

Business Process Design and Analysis
This course examines the major aspects of developing, analyzing, improving, and managing business processes. The focus is on processes, as opposed to functions. Virtually all businesses are made up of a series of sequential and/or parallel business processes, many of which cut across functional and organizational boundaries. The ability to understand, design, and manage these complex processes is a critical skill, and competent business process analysts, managers, and architects are in high demand in the job market. In this course we will examine business processes from a variety of perspectives. We will consider both strategic and executional issues critical to high-performance processes. We will also examine processes in a number of different industries and functional areas within firms, to identify similarities and differences of well run processes. While we will cover some key IT aspects of processes, the ultimate focus of our analysis is on business performance and business impact. The course will be practice-oriented. We will use cases, exercises, and discussions in order to learn and apply BPM skills and concepts.