Prof. Heather Dretsch Discusses Millennial Spending Habits with Raleigh Magazine

Millennials are blamed for killing modern industries by not spending or blowing their cash on frivolities. Could it be that they just like to buy differently?

Heather Dretsch, assistant professor of marketing in the NC State Poole College of Management, discusses the spending habits of millennial consumers with Raleigh Magazine editor Jane Porter in an article entitled, “More Than Avocado Toast” Read the full article on RaleighMag.com.