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Business Management

Summer Research Spotlight: David Henard

David Henard, professor of marketing, received $91,902 from the North Carolina Department of Transportation (NCDOT) to continue his research in support of the department’s knowledge management program, CLEAR. CLEAR – communicate lessons, exchange advice, record – is designed to enhance NCDOT internal communications, create feedback loops, create lesson portals and establish a mechanism where lessons learned can be easily accessed.

Henard’s research will allow the department to understand the habits and cultural shifts necessary for a successful launch, develop training and implementation material, and develop measures of success.

See the Poole Research Perspective for more information.