Michael Stanko, associate professor of marketing, and his co-author Joseph Miller, professor of sales and marketing at St. Ambrose University, released their case study Reckoning with Jemima: Can the Brand Be Remade for Good? over the summer and used this opportunity to jumpstart conversations about race in their now virtual classrooms.
“I’m Canadian originally, and the notion of discussing race with a diverse group of students in the American South was terrifying at first,” said Stanko. “I think acknowledging our own insecurities goes a long way and leads to a more productive discussion.”
