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Author: Shannon Morrison

Jun 16, 2020

Accounting Scholarship Offers Incoming Jenkins MAC Student Flexibility and Freedom

Poole College alumna became the sixth Jenkins MAC recipient of the Public Company Accounting Oversight Board (PCAOB) Scholar Program award. 

Jun 15, 2020

Making Connections: Poole Alumna Uses Language to Bridge Cultural Barriers Across the Globe

As alumna, Jeyashree Haridoss, uses language to connect the world, she recognizes the relationships she formed through Poole College have contributed to her success. 

Jun 9, 2020

WRAL Showcases How Poole College is Part of the New Normal

The WRAL Tech Wire “New Normal” series recently highlighted both the university’s and Poole College of Management’s efforts to support the immediate and long term needs of its entrepreneurial community. 

Jun 9, 2020

Fashion Forward: A Spotlight on Andrews Launch Accelerator Startup

Andrews Launch Accelerator participant shares the inspiration behind her South Asian inspired fashion startup and how she’s working to build a sustainable business. 

Jun 8, 2020

Poole Alum and NC State Student Create Fundraiser to Support Downtown Raleigh Community

Two members of the Pack join forces to rebuild downtown Raleigh and spread a message of unity and togetherness. 

Jun 1, 2020

In an Economy Ravaged By COVID-19, B Corps Open a Door for Change

Jessica Yinka Thomas, director of the Business Sustainability Collaborative (BSC) and president of B Academics, explains how B Corps are better positioned to withstand economic downturns. 

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking. 

May 26, 2020

Managing the Risks: ERM Practicum Gives MAC Students Opportunities to Put Theory Into Practice

Despite COVID-19, Jenkins MAC students were given an opportunity to evaluate and analyze the unique risks facing businesses as part of the Enterprise Risk Management Practicum course. 

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z. 

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.