{"id":1680,"date":"2016-10-18T00:00:00","date_gmt":"2016-10-18T04:00:00","guid":{"rendered":"https:\/\/poole.ncsu.edu\/news-new\/2016\/10\/18\/cip-bringing-research-to-life-with-creativity-technology-2\/"},"modified":"2018-03-06T14:31:09","modified_gmt":"2018-03-06T19:31:09","slug":"consumer-innovation","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/news\/2016\/10\/18\/consumer-innovation\/","title":{"rendered":"CIP: Bringing Research to Life with Creativity, Technology"},"content":{"rendered":"

Every semester, students from the NC State Jenkins MBA program, along with teammates from other NC State programs, contribute to groundbreaking research as part of the Consumer Innovation Practicum (CIP) managed by Poole College of Management\u2019s Consumer Innovation Collaborative<\/a>.<\/p>\n

Results of the students’ months of work are presented to the teams’ company sponsors, with several of the spring and fall 2015 teams using the resources of the Creativity Studio at NC State\u2019s James B. Hunt, Jr. Library. This state-of-the art space allows for creative visualization of data, audio and video.<\/p>\n

The Creativity Studio provided the perfect setting to showcase the research NC State students have performed for partner companies, said Colbey Emmerson Reid, Ph.D., Consumer Innovation Collaborative director and faculty advisor for the team projects.<\/p>\n

“Our students spend all semester performing rigorous research, conducting interviews, designing consumer surveys and recording the voice of the consumer,\u201d Reid said. \u201cThe ability to share those interviews, images and sound at the Creativity Studio\u00a0helps our CIP teams communicate the results of this research in a more evocative way.\u201d<\/p>\n

During the fall 2015 semester, one student team used video interviews to show how interviewees selected pictures that represented their concepts of beauty, capturing not only the ideas and images, but the actual faces, voices and emotions that students discovered in their research. \u201cThe Creativity Studio adds an immersive, interactive dimension to these presentations,\u201d Reid said.<\/p>\n

It\u2019s a perspective and a level of quality that the Consumer Innovation Collaborative\u2019s corporate partners appreciate. Carolina Lobo, vice president of marketing at AmerisourceBergen, called their CIP team\u2019s presentation “a super-fantastic-interactive download of truly insightful findings.”<\/p>\n

Ben Jordan, market insights manager at Burt’s Bees, said his team\u2019s presentation \u201cwas just amazing.\u201d<\/p>\n

Emma Eble, a December 2015 graduate of NC State\u2019s College of Design, was a member of the Burt\u2019s Bees team.<\/p>\n

\u201cOur project was able to produce significant insights using qualitative methodologies that otherwise would not be available to our partner company,\u201d Eble said. \u201cWe were able to create clarity through storytelling and provide them with an environment where they could not only learn about the segment of interest, but interact with the findings.\u201d<\/p>\n

While the team was able to offer a unique perspective and valuable insights, students benefitted from the opportunity to put high-level research methods to work.<\/p>\n

\u201cI was able to closely work with students and professors that are truly passionate about their field of study,\u201d Eble said. \u201cI was introduced into a whole new world of consumer behavior, market research, and millennial segmentation that I had no prior experience with.\u201d Elbe is an exceptional\u00a0College of Design honors undergraduate\u00a0student who was accepted into this practicum exprience to provide the design expertise needed for this project.<\/p>\n

Eble said that team members and faculty advisors mentored her, and she came out of the CIP project \u201cready to get my hands dirty in the rigorous research process, and I enjoyed every moment of it.\u201d<\/p>\n

Jody Oakley, a Jenkins MBA<\/a> candidate concentrating in marketing management and decision analytics, was project manager for the AmerisourceBergen team.<\/p>\n

\u201cOur company wanted to better understand a potential consumer segment. Through in-depth interviews and ethnographic observations, we were able to provide AmerisourceBergen with a candid view of the millennial generation,\u201d Oakley said.<\/p>\n

\u201cIt can be overwhelming to be given a high-level business problem and tasked with designing a research methodology that will be both interesting and practical for the company,\u201d Oakley said. Even so, she said that her team\u2019s final presentation and the ensuing discussion was very rewarding.<\/p>\n

While not every project is presented at the Creativity Lab, the depth of experience provided by the practicum is valued by students and their project sponsors.<\/p>\n

\u201cThis was among the most rewarding projects that I’ve ever worked on,\u201d said Dave Knospe, a second-year student in the Jenkins MBA program who served as project manager for a CIP team assigned to a Bayer CropScience project.<\/p>\n

“By applying knowledge gained through prior coursework and Consumer Innovation Collaborative workshops, my team created a survey and provided our partner company with an unbiased view of the current market climate.\u00a0Seeing the ‘ah-ha!’ look on our partners\u2019 faces as we presented our findings was especially rewarding and exciting,\u201d Knospe said. He\u00a0also worked on a Burt’s Bees project team which did use the Creativity Studio when reporting\u00a0its results.<\/p>\n

\u201cOur partner representatives told us that last semester\u2019s presentations were the best they had ever seen,\u201d Reid said. \u201cThat’s a compliment that’s not doled out lightly by executives, who are comparing our students’ presentations to the many others they\u2019ve seen.\u201d<\/p>\n","protected":false,"raw":"Every semester, students from the NC State Jenkins MBA program, along with teammates from other NC State programs, contribute to groundbreaking research as part of the Consumer Innovation Practicum (CIP) managed by Poole College of Management\u2019s Consumer Innovation Collaborative<\/a>.\r\n\r\nResults of the students' months of work are presented to the teams' company sponsors, with several of the spring and fall 2015 teams using the resources of the Creativity Studio at NC State\u2019s James B. Hunt, Jr. Library. This state-of-the art space allows for creative visualization of data, audio and video.\r\n\r\nThe Creativity Studio provided the perfect setting to showcase the research NC State students have performed for partner companies, said Colbey Emmerson Reid, Ph.D., Consumer Innovation Collaborative director and faculty advisor for the team projects.\r\n\r\n\"Our students spend all semester performing rigorous research, conducting interviews, designing consumer surveys and recording the voice of the consumer,\u201d Reid said. \u201cThe ability to share those interviews, images and sound at the Creativity Studio\u00a0helps our CIP teams communicate the results of this research in a more evocative way.\u201d\r\n\r\nDuring the fall 2015 semester, one student team used video interviews to show how interviewees selected pictures that represented their concepts of beauty, capturing not only the ideas and images, but the actual faces, voices and emotions that students discovered in their research. \u201cThe Creativity Studio adds an immersive, interactive dimension to these presentations,\u201d Reid said.\r\n\r\nIt\u2019s a perspective and a level of quality that the Consumer Innovation Collaborative\u2019s corporate partners appreciate. Carolina Lobo, vice president of marketing at AmerisourceBergen, called their CIP team\u2019s presentation \"a super-fantastic-interactive download of truly insightful findings.\"\r\n\r\nBen Jordan, market insights manager at Burt's Bees, said his team\u2019s presentation \u201cwas just amazing.\u201d\r\n\r\nEmma Eble, a December 2015 graduate of NC State\u2019s College of Design, was a member of the Burt\u2019s Bees team.\r\n\r\n\u201cOur project was able to produce significant insights using qualitative methodologies that otherwise would not be available to our partner company,\u201d Eble said. \u201cWe were able to create clarity through storytelling and provide them with an environment where they could not only learn about the segment of interest, but interact with the findings.\u201d\r\n\r\nWhile the team was able to offer a unique perspective and valuable insights, students benefitted from the opportunity to put high-level research methods to work.\r\n\r\n\u201cI was able to closely work with students and professors that are truly passionate about their field of study,\u201d Eble said. \u201cI was introduced into a whole new world of consumer behavior, market research, and millennial segmentation that I had no prior experience with.\u201d Elbe is an exceptional\u00a0College of Design honors undergraduate\u00a0student who was accepted into this practicum exprience to provide the design expertise needed for this project.\r\n\r\nEble said that team members and faculty advisors mentored her, and she came out of the CIP project \u201cready to get my hands dirty in the rigorous research process, and I enjoyed every moment of it.\u201d\r\n\r\nJody Oakley, a Jenkins MBA<\/a> candidate concentrating in marketing management and decision analytics, was project manager for the AmerisourceBergen team.\r\n\r\n\u201cOur company wanted to better understand a potential consumer segment. Through in-depth interviews and ethnographic observations, we were able to provide AmerisourceBergen with a candid view of the millennial generation,\u201d Oakley said.\r\n\r\n\u201cIt can be overwhelming to be given a high-level business problem and tasked with designing a research methodology that will be both interesting and practical for the company,\u201d Oakley said. Even so, she said that her team\u2019s final presentation and the ensuing discussion was very rewarding.\r\n\r\nWhile not every project is presented at the Creativity Lab, the depth of experience provided by the practicum is valued by students and their project sponsors.\r\n\r\n\u201cThis was among the most rewarding projects that I've ever worked on,\u201d said Dave Knospe, a second-year student in the Jenkins MBA program who served as project manager for a CIP team assigned to a Bayer CropScience project.\r\n\r\n\"By applying knowledge gained through prior coursework and Consumer Innovation Collaborative workshops, my team created a survey and provided our partner company with an unbiased view of the current market climate.\u00a0Seeing the 'ah-ha!' look on our partners\u2019 faces as we presented our findings was especially rewarding and exciting,\u201d Knospe said. He\u00a0also worked on a Burt's Bees project team which did use the Creativity Studio when reporting\u00a0its results.\r\n\r\n\u201cOur partner representatives told us that last semester\u2019s presentations were the best they had ever seen,\u201d Reid said. \u201cThat's a compliment that's not doled out lightly by executives, who are comparing our students' presentations to the many others they\u2019ve seen.\u201d"},"excerpt":{"rendered":"

Teams of Jenkins MBA and other NC State graduate students research and solve real business challenges, bringing unique insights and capturing the voices, preferences and attitudes of consumers for industry partners.<\/p>\n","protected":false},"author":0,"featured_media":1681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[18,460,28,137,136,9,177],"tags":[80,57,25,61,33,43],"_ncst_magazine_issue":[],"class_list":["post-1680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-cic","category-faculty-and-staff","category-industry","category-research","category-students","category-supply-chain","tag-consumer-innovation","tag-industry","tag-innovation","tag-jenkins-mba","tag-nc-state-poole-college","tag-supply-chain-resource-collaborative"],"displayCategory":null,"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/posts\/1680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/comments?post=1680"}],"version-history":[{"count":4,"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/posts\/1680\/revisions"}],"predecessor-version":[{"id":1837,"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/posts\/1680\/revisions\/1837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/media\/1681"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/media?parent=1680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/categories?post=1680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/tags?post=1680"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/news\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=1680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}