Christine Ferrell brings to her new role as director of marketing and media relations more than 15 years’ experience in program management and marketing positions, including product development within the energy industry, interactive marketing and business development at LendingTree and advertising account management at McKinney.
Christine joined Poole College of Management in 2013 as director of marketing for the college’s Jenkins graduate management programs, leading strategic marketing efforts contributing to a 36% increase in Jenkins MBA enrollment between the fall 2013 and fall 2016. She also drove the implementation of new university brand standards across the graduate management programs, including the redesign and development of three websites.
During her tenure, the Jenkins MBA program rose significantly in all major rankings, including a top-10 ranking for the Professional Online MBA (The Princeton Review, 2016) and the program’s first appearance, at No. 89, in The Economist’s ranking of top-100 full-time MBA programs around the world.
She previously was director of marketing and business development for the Executive MBA and online MBA@UNC programs at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.
MBA, Marketing and Finance Concentrations, Wake Forest University (2001)
B.A., Journalism and Mass Communication, Minor in Political Science, University of North Carolina at Chapel Hill (1999)