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Rob Handfield Explains How Analytics is Helping Keep Popular Items Stocked

Rob Handfield, professor of operations and supply chain management, breaks down how data is helping manufacturers and stores keep popular products on the shelves this holiday season.

“In the past, they had lots of inventory but it was the wrong stuff,” said Handfield. “Today, what these new analytics are trying to do is have the right stuff that people are actually buying off the shelf.”

Watch the full video on TODAY.