{"id":35577,"date":"2026-06-10T11:14:43","date_gmt":"2026-06-10T15:14:43","guid":{"rendered":"https:\/\/poole.ncsu.edu\/thought-leadership\/?page_id=35577"},"modified":"2026-06-10T11:14:46","modified_gmt":"2026-06-10T15:14:46","slug":"net-gains","status":"publish","type":"page","link":"https:\/\/poole.ncsu.edu\/thought-leadership\/net-gains\/","title":{"rendered":"Net Gains"},"content":{"rendered":"\n\n\n\n
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\n \"Carolina\n <\/div>\n <\/div>\n \n
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\n Marketing and Consumer Behavior<\/span>\n <\/p>\n \n

The Carolina Hurricanes: A Brand on the Rise<\/h3>\n \n\n \n\t \t

NC State marketing professor Michael Stanko analyzes the Carolina Hurricanes’ remarkable brand turnaround and the lessons other businesses can take from it.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n\t \t \n <\/div>\n\n <\/a>\n\n \n

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\n \"Thousands\n <\/div>\n <\/div>\n \n
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\n Marketing and Consumer Behavior<\/span>\n <\/p>\n \n

The Hidden Risk After a Hometown Win: Why Carolina Hurricanes Fans Should Take a Beat Before Hitting the Road<\/h3>\n \n\n \n\t \t

Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n\t \t \n <\/div>\n\n <\/a>\n\n \n

\n
\n \"Aerial\n <\/div>\n <\/div>\n \n
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\n Accounting<\/span>\n <\/p>\n \n

More Play, Lower State Taxes: The Jock Tax Math Behind the Carolina Hurricanes\u2019 Stanley Cup Run<\/h3>\n \n\n \n\t \t

Poole College experts Carly Burd and Nathan Goldman examine a little-known income tax rule that shows why the location of playoff games can matter just as much as the number played.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/svg><\/span><\/p>\n\t \t \n <\/div>\n\n <\/a>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":50146,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/split-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"custombg_one\",\"imageID\":35571,\"imageURL\":\"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-content\/uploads\/sites\/423\/2026\/06\/canes-brand-ptl.jpg\",\"imageAlt\":\"Carolina Hurricanes defenseman K'Andre Miller skates behind the night. To his right, back turned to camera, goalie Frederik Andersen awaits the start of Game 2 of the 2026 Stanley Cup Finals.\",\"pageIntro\":\"Poole experts dig into the business behind the Carolina Hurricanes' Stanley Cup Finals run.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"class_list":["post-35577","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/pages\/35577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/users\/50146"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/comments?post=35577"}],"version-history":[{"count":1,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/pages\/35577\/revisions"}],"predecessor-version":[{"id":35578,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/pages\/35577\/revisions\/35578"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media?parent=35577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}