{"id":12731,"date":"2019-12-03T15:10:36","date_gmt":"2019-12-03T20:10:36","guid":{"rendered":"https:\/\/poole.ncsu.edu\/news-new\/?p=12731"},"modified":"2023-01-23T13:27:32","modified_gmt":"2023-01-23T18:27:32","slug":"why-do-b-corps-matter","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/thought-leadership\/article\/why-do-b-corps-matter\/","title":{"rendered":"Why Do B Corps Matter?"},"content":{"rendered":"

B Corporations (B Corps) are for-profit companies that break the traditions of most companies by going through a rigorous transparent assessment to measure the impact on their key stakeholders. Jessica Thomas<\/a>, lecturer and director of the Business Sustainability Collaborative<\/a>, said that stakeholders include employees, customers, communities and the environmental impact.\u00a0\u00a0<\/p>\n

Thomas believes that B Corps will satisfy the needs of employees who want to work at impact-driven companies and consumers who want to support businesses with sustainable business models.<\/p>\n

\u201cIncreasingly, stakeholders are struggling to identify those companies that have truly embedded social and environmental impact into their business models,\u201d said Thomas.<\/p>\n

Today, industries are seeing more companies expressing interest in acting like a B Corp and becoming B Corps. Thomas is the co-founder and president of B Academics<\/a>, a global academic community that studies B Corps, which is looking to build and expand a B Economy that would include academics, corporations, investors and consumers together as a global economy.<\/p>\n

\u201cI think we will see other stakeholders get involved in the B Corp movement,\u201d said Thomas. \u201cIncreasingly, we are seeing investors who are using the B Impact Assessment as a tool to measure and evaluate companies they are considering investing in.\u201d<\/p>\n","protected":false,"raw":"\n\n\n\n

B Corporations (B Corps) are for-profit companies that break the traditions of most companies by going through a rigorous transparent assessment to measure the impact on their key stakeholders. Jessica Thomas<\/a>, lecturer and director of the Business Sustainability Collaborative<\/a>, said that stakeholders include employees, customers, communities and the environmental impact.\u00a0\u00a0<\/p>\n

Thomas believes that B Corps will satisfy the needs of employees who want to work at impact-driven companies and consumers who want to support businesses with sustainable business models.<\/p>\n

\u201cIncreasingly, stakeholders are struggling to identify those companies that have truly embedded social and environmental impact into their business models,\u201d said Thomas.<\/p>\n

Today, industries are seeing more companies expressing interest in acting like a B Corp and becoming B Corps. Thomas is the co-founder and president of B Academics<\/a>, a global academic community that studies B Corps, which is looking to build and expand a B Economy that would include academics, corporations, investors and consumers together as a global economy.<\/p>\n

\u201cI think we will see other stakeholders get involved in the B Corp movement,\u201d said Thomas. \u201cIncreasingly, we are seeing investors who are using the B Impact Assessment as a tool to measure and evaluate companies they are considering investing in.\u201d<\/p>"},"excerpt":{"rendered":"

Poole’s Jessica Thomas, lecturer and director of the Business Sustainability Collaborative, breaks down what a B Corp is and how they are changing the future of business.<\/p>\n","protected":false},"author":0,"featured_media":12774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":true,\"featuredVideoURL\":\"https:\/\/www.youtube.com\/watch?v=Lnjyll0Wdh0\",\"caption\":\"\",\"displayCategoryID\":606}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[77,90,82],"tags":[293],"_ncst_magazine_issue":[],"series":[160],"class_list":["post-12731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newswire","category-sustainability","category-video","tag-thomas","series-fundamentals"],"displayCategory":null,"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/12731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/comments?post=12731"}],"version-history":[{"count":2,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/12731\/revisions"}],"predecessor-version":[{"id":15768,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/12731\/revisions\/15768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media\/12774"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media?parent=12731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/categories?post=12731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/tags?post=12731"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=12731"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/series?post=12731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}