{"id":13338,"date":"2020-01-31T13:06:29","date_gmt":"2020-01-31T18:06:29","guid":{"rendered":"https:\/\/poole.ncsu.edu\/news-new\/?p=13338"},"modified":"2025-10-12T14:49:06","modified_gmt":"2025-10-12T18:49:06","slug":"research-impact-rishika-rishika","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/thought-leadership\/article\/research-impact-rishika-rishika\/","title":{"rendered":"Research Impact: Rishika Rishika"},"content":{"rendered":"

How to optimize the effectiveness of and investment in digital marketing, especially social media, is on everyone\u2019s mind. <\/span><\/p>\n

Rishika Rishika<\/a>, assistant professor of marketing at NC State University Poole College of Management, is researching just that, specifically: \u201cthe returns on investments that firms make in social media, digital media and mobile media marketing,\u201d Rishika wrote.<\/span><\/p>\n

New to the business management department at Poole College in 2018, Rishika, Ph.D., has previously taught at the University of South Carolina and Texas A&M University. Her research has been published in top-tier journals, such as <\/span>Management Science<\/span><\/i>, the <\/span>Journal of Marketing<\/span><\/i> and <\/span>Information Systems Research. <\/span><\/i><\/p>\n

She recently co-authored an article<\/a> titled \u201cUsing Social Media to Connect with Your Most Loyal Customers\u201d in the <\/span>Harvard Business Review<\/span><\/i>.<\/span><\/p>\n

The Poole College of Management Research Impact Series showcases the research that faculty are conducting and its applicability to business professionals.<\/span><\/i><\/p>\n","protected":false,"raw":"\n\n\n\n

How to optimize the effectiveness of and investment in digital marketing, especially social media, is on everyone\u2019s mind. <\/span><\/p>\n

Rishika Rishika<\/a>, assistant professor of marketing at NC State University Poole College of Management, is researching just that, specifically: \u201cthe returns on investments that firms make in social media, digital media and mobile media marketing,\u201d Rishika wrote.<\/span><\/p>\n

New to the business management department at Poole College in 2018, Rishika, Ph.D., has previously taught at the University of South Carolina and Texas A&M University. Her research has been published in top-tier journals, such as <\/span>Management Science<\/span><\/i>, the <\/span>Journal of Marketing<\/span><\/i> and <\/span>Information Systems Research. <\/span><\/i><\/p>\n

She recently co-authored an article<\/a> titled \u201cUsing Social Media to Connect with Your Most Loyal Customers\u201d in the <\/span>Harvard Business Review<\/span><\/i>.<\/span><\/p>\n

The Poole College of Management Research Impact Series showcases the research that faculty are conducting and its applicability to business professionals.<\/span><\/i><\/p>"},"excerpt":{"rendered":"

Rishika Rishika, assistant professor of marketing at NC State University Poole College of Management, researches: \u201cthe returns on investments that firms make in social media, digital media and mobile media marketing.\u201d<\/p>\n","protected":false},"author":732,"featured_media":13341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":true,\"featuredVideoURL\":\"https:\/\/www.youtube.com\/watch?v=B0KFF4evWHo\",\"caption\":\"Rishika Rishika is an assistant\u2019s professor of marketing in the business management department at Poole College of Management.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[139,77,82],"tags":[310],"_ncst_magazine_issue":[],"series":[161],"class_list":["post-13338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-consumer-behavior","category-newswire","category-video","tag-rishika","series-from-the-experts"],"displayCategory":null,"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/13338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/users\/732"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/comments?post=13338"}],"version-history":[{"count":1,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/13338\/revisions"}],"predecessor-version":[{"id":15744,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/13338\/revisions\/15744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media\/13341"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media?parent=13338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/categories?post=13338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/tags?post=13338"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=13338"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/series?post=13338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}