{"id":16740,"date":"2021-07-14T14:07:52","date_gmt":"2021-07-14T18:07:52","guid":{"rendered":"https:\/\/poole.ncsu.edu\/thought-leadership\/?p=16740"},"modified":"2021-08-11T13:31:17","modified_gmt":"2021-08-11T17:31:17","slug":"using-machine-learning-to-implement-personalized-product-recommendations","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/thought-leadership\/article\/using-machine-learning-to-implement-personalized-product-recommendations\/","title":{"rendered":"Using Machine Learning to Implement Personalized Product Recommendations"},"content":{"rendered":"\n<p><a href=\"https:\/\/poole.ncsu.edu\/people\/basiru-usman\/\">Basiru Usman<\/a>, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.<\/p>\n\n\n\n<p>&#8220;The results of basket analysis can then be used to better target customers with product recommendations,&#8221; said Usman. <\/p>\n","protected":false,"raw":"<!-- wp:ncst\/dynamic-header -->\n<!-- wp:ncst\/default-post-header \/-->\n<!-- \/wp:ncst\/dynamic-header -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/poole.ncsu.edu\/people\/basiru-usman\/\">Basiru Usman<\/a>, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\"The results of basket analysis can then be used to better target customers with product recommendations,\" said Usman. <\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.<\/p>\n","protected":false},"author":0,"featured_media":16741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":true,\"caption\":\"\",\"displayCategoryID\":82,\"featuredVideoURL\":\"https:\/\/www.youtube.com\/watch?v=voDtN8tp62I&list=PLPAcGZgeZYZDKN_wjaWFpej0FUzq4gG1_&index=14\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[82],"tags":[172],"_ncst_magazine_issue":[],"series":[161],"class_list":["post-16740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-protip","series-from-the-experts"],"displayCategory":{"term_id":82,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":82,"taxonomy":"category","description":"Watch our latest thought leadership content, go behind the scenes at Poole College and see for yourself why we\u2019re a hub for global leaders.","parent":0,"count":33,"filter":"raw"},"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/16740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/comments?post=16740"}],"version-history":[{"count":4,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/16740\/revisions"}],"predecessor-version":[{"id":16802,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/16740\/revisions\/16802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media\/16741"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media?parent=16740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/categories?post=16740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/tags?post=16740"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=16740"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/series?post=16740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}