In the 77 years of its existence, the\u00a0Dr. Bronner\u2019s\u00a0soap empire has morphed from niche health-food store darling to meaningful global consumer brand with almost $200 million in revenue in 2023. So, when Dr. Bronner\u2019s\u00a0announced\u00a0this February that it was dumping its B Corp certification, it triggered an avalanche of opinionated chatter both inside and outside the B Corp community: Was this a commendable and principled move, or a blow to the better-business movement? <\/p>\n\n\n\n
Jessica Yinka Thomas<\/a>, Poole professor and director of the Business Sustainability Collaborative, who studies B Corps, pushes back on the idea of diminished value. \u201cA larger part of the B Corp movement\u2019s goal is to chart a path for companies to measure and manage and improve their impact, with certification just being one step along that pathway,\u201d she says. \u201cI think it can continue to be that [but] there is no perfection in this space.\u201d <\/p>\n\n\n\n Read more from FoodPrint<\/a><\/em>.<\/p>\n","protected":false,"raw":"\n\n\n\n\n In the 77 years of its existence, the\u00a0Dr. Bronner\u2019s\u00a0soap empire has morphed from niche health-food store darling to meaningful global consumer brand with almost $200 million in revenue in 2023. So, when Dr. Bronner\u2019s\u00a0announced\u00a0this February that it was dumping its B Corp certification, it triggered an avalanche of opinionated chatter both inside and outside the B Corp community: Was this a commendable and principled move, or a blow to the better-business movement? <\/p>\n\n\n\n