{"id":33764,"date":"2025-05-01T14:12:46","date_gmt":"2025-05-01T18:12:46","guid":{"rendered":"https:\/\/poole.ncsu.edu\/thought-leadership\/?p=33764"},"modified":"2025-05-01T14:16:11","modified_gmt":"2025-05-01T18:16:11","slug":"stacy-wood","status":"publish","type":"post","link":"https:\/\/poole.ncsu.edu\/thought-leadership\/article\/stacy-wood\/","title":{"rendered":"Stacy Wood Explores Subscription Models in Medicine"},"content":{"rendered":"\n\n\n\n\n<p>A <a href=\"https:\/\/hmpi.org\/2025\/04\/21\/not-just-netflix-understanding-different-subscription-models-and-their-potential-for-medicine\/\">paper <\/a>recently published by <em>Health Management, Policy and Innovation (HMPI)\u00a0<\/em>highlights a study conducted by <a href=\"https:\/\/poole.ncsu.edu\/people\/swking\/\">Stacy Wood<\/a>, Langdon Distinguished University Professor of Marketing in the Poole College of Management. The study examines how subscription-based models\u2014commonly used in entertainment and consumer services\u2014can be adapted for healthcare and medicine to improve access, affordability, and treatment adherence. <\/p>\n\n\n\n<p>It explores different implementations, such as government-pharma agreements and direct-to-consumer health plans, while evaluating their potential benefits and challenges. The study aims to understand whether this model can create more sustainable and equitable healthcare delivery systems.<\/p>\n\n\n\n<p>Read more from <em><a href=\"https:\/\/hmpi.org\/2025\/04\/21\/not-just-netflix-understanding-different-subscription-models-and-their-potential-for-medicine\/\">Health Management, Policy and Innovation (HMPI)<\/a><\/em>.<\/p>\n","protected":false,"raw":"<!-- wp:ncst\/dynamic-header {\"block\":\"ncst\/default-post-header\"} -->\n<!-- wp:ncst\/default-post-header {\"displayCategoryID\":139} \/-->\n<!-- \/wp:ncst\/dynamic-header -->\n\n<!-- wp:paragraph -->\n<p>A <a href=\"https:\/\/hmpi.org\/2025\/04\/21\/not-just-netflix-understanding-different-subscription-models-and-their-potential-for-medicine\/\">paper <\/a>recently published by <em>Health Management, Policy and Innovation (HMPI)\u00a0<\/em>highlights a study conducted by <a href=\"https:\/\/poole.ncsu.edu\/people\/swking\/\">Stacy Wood<\/a>, Langdon Distinguished University Professor of Marketing in the Poole College of Management. The study examines how subscription-based models\u2014commonly used in entertainment and consumer services\u2014can be adapted for healthcare and medicine to improve access, affordability, and treatment adherence. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It explores different implementations, such as government-pharma agreements and direct-to-consumer health plans, while evaluating their potential benefits and challenges. The study aims to understand whether this model can create more sustainable and equitable healthcare delivery systems.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Read more from <em><a href=\"https:\/\/hmpi.org\/2025\/04\/21\/not-just-netflix-understanding-different-subscription-models-and-their-potential-for-medicine\/\">Health Management, Policy and Innovation (HMPI)<\/a><\/em>.<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>A paper recently published by Health Management, Policy and Innovation (HMPI)\u00a0highlights a study conducted by Stacy Wood, Langdon Distinguished University Professor of Marketing.<\/p>\n","protected":false},"author":0,"featured_media":33766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"displayCategoryID\":139}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[139,77],"tags":[346,476,309],"_ncst_magazine_issue":[],"series":[161],"class_list":["post-33764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-consumer-behavior","category-newswire","tag-marketing-and-consumer-behavior","tag-stacy-wood","tag-wood","series-from-the-experts"],"displayCategory":{"term_id":139,"name":"Marketing and Consumer Behavior","slug":"marketing-and-consumer-behavior","term_group":0,"term_taxonomy_id":139,"taxonomy":"category","description":"","parent":0,"count":50,"filter":"raw"},"acf":{"ncst_posts_meta_modified_date":""},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/33764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/comments?post=33764"}],"version-history":[{"count":2,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/33764\/revisions"}],"predecessor-version":[{"id":33769,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/33764\/revisions\/33769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media\/33766"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media?parent=33764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/categories?post=33764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/tags?post=33764"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=33764"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/series?post=33764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}