{"id":33876,"date":"2025-05-30T10:11:29","date_gmt":"2025-05-30T14:11:29","guid":{"rendered":"https:\/\/poole.ncsu.edu\/thought-leadership\/article\/study-finds-opening-off-price-stores-increases-online-shopping-for-high-end-retailers\/"},"modified":"2026-08-20T14:10:10","modified_gmt":"2026-08-20T18:10:10","slug":"study-finds-opening-off-price-stores-increases-online-shopping-for-high-end-retailers","status":"publish","type":"post","link":"https:\/\/news.ncsu.edu\/2025\/05\/off-price-stores-and-online-shopping\/","title":{"rendered":"Study Finds Opening \u2018Off-Price\u2019 Stores Increases Online Shopping for High-End Retailers"},"content":{"rendered":"<p><em>This post was <a href=\"https:\/\/news.ncsu.edu\/2025\/05\/off-price-stores-and-online-shopping\/\">originally published<\/a> in NC State News.<\/em><\/p>","protected":false,"raw":""},"excerpt":{"rendered":"<p>When high-end retailers open \u201coff-price\u201d stores, which sell less expensive merchandise, it reduces customer spending at their flagship stores \u2013 but increases spending at their online stores.<\/p>\n","protected":false},"author":732,"featured_media":33877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"ncstate_wire","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"","ncst_dynamicHeaderData":"{\"caption\":\"Photo credit: Jack McPake.\",\"displayCategoryID\":139,\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"categories":[139,642],"tags":[166,407,346,310],"_ncst_magazine_issue":[],"series":[],"class_list":["post-33876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-consumer-behavior","category-research-from-poole","tag-_from-newswire-collection-259","tag-janakiraman","tag-marketing-and-consumer-behavior","tag-rishika"],"displayCategory":{"term_id":139,"name":"Marketing and Consumer Behavior","slug":"marketing-and-consumer-behavior","term_group":0,"term_taxonomy_id":139,"taxonomy":"category","description":"","parent":0,"count":52,"filter":"raw"},"acf":{"ncst_posts_meta_modified_date":null},"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/33876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/users\/732"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/comments?post=33876"}],"version-history":[{"count":4,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/33876\/revisions"}],"predecessor-version":[{"id":35921,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/posts\/33876\/revisions\/35921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media\/33877"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/media?parent=33876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/categories?post=33876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/tags?post=33876"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=33876"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/poole.ncsu.edu\/thought-leadership\/wp-json\/wp\/v2\/series?post=33876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}