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Concentrations in Business Administration

Concentrations in Business Administration are available in:


Entrepreneurship Concentration

Entrepreneurship is the general description given to the process of identifying business opportunities, developing implementation plans to capitalize on those opportunities, and building and growing new ventures.  A new venture can describe a variety of business applications including new businesses, new opportunities for established businesses, new non-profits, as well as many other possibilities.

Entrepreneurship Curriculum

The entrepreneurship concentration is cross-disciplinary, focusing on the challenges of establishing and managing new and growing ventures.  The business environment and management skills required for success in new ventures are significantly different from those in established, mature organizations.  The entrepreneurship concentration is relevant to students preparing to work in a variety of entrepreneurial environments.

The entrepreneurship concentration is designed to prepare students in the following areas:

  • Integration of business concepts as they relate to an entrepreneurial venture
  • Building and growing a new venture
  • Understanding the investment communities for new ventures
  • Identification and analysis of opportunities
  • Researching, writing and presenting a business plan
  • Idea generation

Career Opportunities in Entrepreneurship

  • Starting a new venture
  • Being part of the management team of a new venture
  • Being an employee in a new venture
  • Providing services to new ventures
  • Investing in new ventures
  • Corporate entrepreneurship
  • Non-profit entrepreneurship

Required Courses (MIE 310 is a pre-requisite for this concentration)

All students must complete:

  • MIE 410:  Business Opportunity Analysis
  • MIE 411:  Managing the Growth Venture
  • MIE 413:  New Venture Planning

Plus, choose one from the list below:

  • MIE 412: Finance and Accounting for Entrepreneurship
  • MIE 416:  The Legal Dynamics of Entrepreneurship
  • MIE 418:  Social Entrepreneurship Practicum or MIE 419:  Entrepreneurship Practicum

Finance Concentration

Finance is the study of capital and assets for individuals and corporations.  Businesses make financial decisions such as how and when to raise capital, to assess the firm's cost of capital, and in making wise investments.  Individuals analyze investment opportunities andn put investments together in such a way to build valuable portfolios.  Both businesses and individuals need financial expertise to help make these decisions about raising capital and allocating capital.

Finance Curriculum

In the finance curriculum, you will study topics such as financial analysis for corporations, investment analysis and portfolio management, capital markets and financial intermediaries, business and project evaluation, risk management, personal finance, and international finance.  You will be able to answer questions like: How do we estimate the value of a firm for a potential acquisition?  How do portfolio managers create portfolios that optimize risk-return considerations?  How do multinational corporations manage currency exchange issues?  How do investors value derivatives and how are these securities useful for hedging or speculating?

 The finance concentration is designed to prepare students in the following ways:

  • Understanding key financial principals
  • How to make financial decisions in a variety of applications
  • How to value firms, projects, and a variety of securities
  • How to analyze investment choices and build portfolios

Career Opportunities in Finance

Studying finance will prepare you for a variety of opportunities to begin your career.  Graduates can start out as financial analysts in corporation, as a business loan manager for a bank, or working in the securities industry.  Finance careers consistently rank high in job satisfaction and income potential.

Job titles may include:

  • Financial analyst
  • Equity analyst
  • Portfolio manager
  • Risk manager
  • Bank loan officer
  • Financial consultant
  • Bank manager
  • Investment banker

Required Courses (BUS 320 is a pre-requisite for this concentration)

All students must complete:

  • BUS 420:  Financial Management of Corporations
  • BUS 422:  Investments and Portfolio Management

Plus, choose two from the list below:

  • BUS 425:  Advanced Personal Financial Management
  • BUS 426:  International Financial Management
  • BUS 428:  Financial Analytics
  • ACC 411:  Business Valuation
  • EC 404:  Money, Financial Markets, and the Economy OR EC 474:  Economics of Financial Institutions and Markets

Human Resource Management Concentration

The world economy is clearly changing.  The majority of organizations today are in the business of providing services.  The list is endless: information technology, communication, financial, medical, education, communication, food and entertainment, consulting, and more. Today more than ever, the viability and true value of a business is determined less by its investment in facilities, equipment, and inventory, but by the value-added of its employees.  Companies that employ better workers, and manage them better, are more successful.  That means that the effective management of human resources is more critical than it has ever been.  The field of human resource management focuses on just that – effectively developing and managing the organization’s most valuable asset – its people. 

Human Resource Management Curriculum

Students in the human resource management concentration learn how to design and implement programs to more effectively manage the organization’s employees.  This includes staffing (planning, recruitment, and selection of employees); training and development; performance management; leadership; compensation and benefits administration; employee relations; and employee health, safety, and security.

The human resource management concentration is designed to prepare students in the following areas:

  • Core human resource management knowledge
  • Employment  and workplace law
  • Integration of human resource management with other operational and business functions
  • Critical thinking and analysis
  • Professional networking and presentations

Careers in Human Resource Management

Students who concentrate in human resource management typically pursue careers that involve assisting managers in the organization to effectively acquire, develop, and retain high quality employees.  They may work for private companies – from very large to start-ups; for local, state, or federal government agencies; for profit or not-for-profit organizations.  Possible job titles include:

  • recruiter/employment specialist
  • benefits administrator
  • human resource generalist
  • training specialist
  • career counselor
  • compensation analyst
  • employee relations specialist
  • labor relations specialist
  • human resource manager
  • human resource consultant

Required Courses (MIE 330 is a pre-requisite for this concentration)

All students must complete:

  • MIE 434   Compensation Systems
  • MIE 438:  Staffing

Plus, two from the list below:

  • MIE 432:  Labor and Employee (Industrial) Relations
  • MIE 435:  Leadership and Management
  • MIE 436:  Training, Development and Performance Management
  • MIE 439:  Human Resources Practicum

Information Technology Concentration

There is great flexibility in Information Technology across a number of fields and types of companies, in contrast to computer science and computer engineering programs which focus on programming and lead primarily to development and programming jobs at technology-specific companies.

Information Technology Curriculum

Students in the information technology concentration learn the basics of computer hardware, software and networking, and more importantly, how to apply that technical knowledge to business functions such as finance, marketing and product management.

The information technology concentration is designed to prepare students in the following areas:

  • Software use and development
  • Database development and management
  • Basic computer networking and telecommunications
  • Information security and privacy
  • Knowledge management

Career Opportunities in Information Technology

  • systems analyst
  • technology consultant
  • software tester
  • database manager
  • data security analyst
  • web developer
  • network developer/coordinator
  • technology support specialist

Required Courses (BUS 340 is a pre-requisite course for this concentration)

All students must complete two courses from the list below:

  • BUS 440:  Database Management
  • BUS 441:  Business Data Communications and Networking
  • BUS 442:  Information Systems Development

Plus, two from the list below:

  • BUS 440, BUS 441 or BUS 442 (if not taken above)
  • BUS 443:  Decision Support Systems
  • BUS 444:  Systems Analysis and Design
  • BUS 449:  Information Technology Capstone

Marketing Concentration

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products and services to create exchanges that satisfy both individuals and organizations. Marketing professionals are interested in the buying behavior of consumers and organizations, and its relationship to the selling process. The marketing field includes marketing research and strategy, product/brand development and management, online and social media marketing, sales management, advertising and public relations, services marketing, and international marketing.

Marketing Curriculum

The marketing concentration provides students with the skills necessary to lead in environments where products, markets, and technology are rapidly changing. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.

The marketing concentration is designed to prepare students in the following areas:

  • Identification of customers and opportunities
  • Design of solutions (goods and services) and delivery of value
  • Understand the dynamics of new technologies and strategies in the marketing environment
  • Communication with customers to ensure satisfaction and loyalty
  • Conduct business in a highly ethical manner

Core courses deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their career interests.

Career Opportunities in Marketing

  • marketing manager
  • market researcher
  • social media marketing
  • brand/product manager
  • integrated marketing communications manager
  • market analyst
  • media buyer/analyst
  • advertising copywriter
  • promotions director
  • public relations specialist
  • customer service representative
  • retail manager
  • sales person/sales manager
  • advertising account manager

Required Courses (BUS 360 is a pre-requisite for this concentration)

All students must complete:

  • BUS 462:  Marketing Research

Plus, choose three from the list below:

  • BUS 460:  Consumer Behavior 
  • BUS 461:  Services Marketing
  • BUS 464:  International Marketing
  • BUS 465:  Integrated Marketing Communications Management
  • BUS 466:  Personal Selling
  • BUS 467:  Product and Brand Management
  • BUS 468:  Marketing Strategy

Operations/Supply Chain Management Concentration

In the Operations and Supply Chain Management concentration, students build a base of knowledge and skills that allow them to understand and improve the management of the internal resources of the firm that convert various inputs into goods or services sold to customers, and also to understand and improve the flows of products, funds, and information that connect the firm to its suppliers upstream and its customers downstream.  The internal perspective of managing the transformation resources constitutes the area of operations management.  The inter-firm aspect, which involves flows of materials, funds (e.g., invoices, payments, credits), and information (e.g., orders, shipment notices, inventory levels) that may span multiple aspects of the globe, constitutes the area of supply chain management.

Operations/Supply Chain Management Curriculum

Students concentrating in supply chain learn how to develop and evaluate business processes, perform strategic and tactical supply chain planning, and manage the activities and resources that transform inputs into finished goods and services.

The operations and supply chain concentration is designed to prepare students in the following areas:

  • Assessing the adequacy and improving the efficiency of the flows of goods and services, and related financial and transactional information, through the supply chain
  • Analyzing and improving business processes to positively impact business performance
  • Understanding of how to more effectively link suppliers, internal customers, and external customers to generate higher value for the customers and stakeholders of the firm
  • Identifying and resolving customer and supplier business problems
  • Analyzing real-world supply chain problems through project work with partner companies in the   Supply Chain Resource Cooperative

Career Opportunities in Supply Chain Management

Operations and supply chain management knowledge and skills are applicable to virtually every business, spanning service organizations and manufacurers, and not-for-profit organizations.  In these settings, OM/SCM professionals can work on projects or manage groups that perform:

  • Manufacturing planning and scheduling
  • Logistics and distribution management
  • Procurement and supply management
  • Product, process and services design

Required Courses (BUS 370 is a pre-requisite for this concentration)

All students must complete:

  • BUS 470: Business Process Management

Plus, choose two from the list below:

  • BUS 472: Operations Planning and Control Systems
  • BUS 474: Logistics Management
  • BUS 475: Purchasing and Supply Management

Plus, one from the list below:

  • BUS 472, BUS 474 or BUS 475 (if not taken above)
  • BUS 473: Supply Chain Strategy
  • BUS 479: Supply Chain Management Undergraduate Practicum
  • ACC 420: Strategic Finance and Planning