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Argentina – Marketing

Due to continued safety concerns related to COVID-19, in-country summer programs will not run during Summer 2021. The Poole College of Management is excited to offer the Global Summer Institute, an alternative 4-week, internationally-focused program.

Designed for all Poole majors and minors and open to all NC State students, this Maymester program allows students to explore how business differs in South America while gaining an introduction to the discipline of marketing in the Argentinian context. The program includes corporate visits, guest speakers by local faculty, a day excursion to an Argentinian estancia (ranch), and a trip to Mendoza, the wine area of the country to see local businesses implementing marketing into their business strategies. To view some photos from previous years, please click here.

Program Dates

May, 4 weeks


Buenos Aires, Argentina

Estimated Cost



BUS 360 | Marketing Methods

Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.

M 380 | Doing Business in Argentina

This experiential course combines in-class learning with out-of-classroom experiences to learn how business is done in Argentina from multiple perspectives. *The M 380 course fulfills 3 credits of the interdisciplinary degree requirements for all NC State students. In addition, it counts as an elective for the business administration minor.


MIE 201: Introduction to Business Processes

Pre-requisites must be successfully completed before the start of the program. Students are able to apply to the program before they are enrolled in or while they are enrolled in the pre-requisite course. Acceptance to the program is conditional on the student enrolling in the pre-requisite and then successfully completing the course before the start of the program. 

If a student fails the pre-requisite course and is not able to repeat the course before the start of the program, he or she will be required to withdraw from the program and the refund/withdrawal policy will come into effect. Exceptions to the refund/withdrawal policy will not be made due to a student’s failure to pass the pre-requisite course. 

Academic Considerations

  • All courses are NC State courses and the grade earned in the course will count toward NC State GPA.
  • Review your degree audit to determine how courses will count for your major or minor. This program is designed for Poole majors and minors but all NC State students, who meet the prerequisites, are welcome to apply.

Calendar & Excursions

While living and studying in downtown Buenos Aires, the capital city of Argentina, students experience the city’s culture, a combination of European inspiration and Latin American heritage, by touring the major sights in Buenos Aires, participating in tango lessons, and tasting the local cuisine.

Beyond Buenos Aires, students learn about the rich cowboy history of rural Argentina by visiting an authentic Argentina estancia (ranch) and eating Argentina BBQ. During the program, students take a long weekend excursion to Mendoza, the wine region of the country. Students visit local wineries to learn how these Argentinian businesses manage their marketing in an international context.

Click here to view a sample calendar.