Designed for marketing concentration students in Poole, this Maymester program allows students to explore how business differs in South America while gaining a deeper knowledge of international marketing in Argentina. The program includes corporate visits, guest speakers by local faculty, a day excursion to an Argentinian estancia (ranch), and a trip to Mendoza, the wine area of the country to see local businesses implementing international marketing into their business strategies. To view some photos from previous years, please click here.Apply Now
May 10 – June 2, 2018
Buenos Aires, Argentina
BUS 464 | International Marketing
Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world’s economy through globalization, emphasis will also be placed on developing necessary professional skills.
M 298 | Doing Business in Argentina
This experiential course combines in-class learning with out-of-classroom experiences to learn how business is done in Argentina from multiple perspectives.
Calendar & Excursions
While living and studying in downtown Buenos Aires, the capital city of Argentina, students experience the city’s culture, a combination of European inspiration and Latin American heritage, by touring the major sights in Buenos Aires, participating in tango lessons, and tasting the local cuisine.
Beyond Buenos Aires, students learn about the rich cowboy history of rural Argentina by visiting an authentic Argentina estancia (ranch) and eating Argentina BBQ. During the program, students take a long weekend excursion to Mendoza, the wine region of the country. Students visit local wineries to learn how these Argentinian businesses manage their marketing in an international context.