Argentina – Marketing

Designed for all Poole majors and minors, this Maymester program allows students to explore how business differs in South America while gaining an introduction to the discipline of marketing in the Argentinian context. The program includes corporate visits, guest speakers by local faculty, a day excursion to an Argentinian estancia (ranch), and a trip to Mendoza, the wine area of the country to see local businesses implementing marketing into their business strategies. To view some photos from previous years, please click here.

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Program Dates

May 9 – June 1, 2019


Buenos Aires, Argentina




BUS 360 | Marketing Methods

Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.

M 380 | Doing Business in Argentina

This experiential course combines in-class learning with out-of-classroom experiences to learn how business is done in Argentina from multiple perspectives.


MIE 201: Introduction to Business Processes

Pre-requisites must be successfully completed before the start of the program. If a student fails the pre-requisite course and is not able to repeat the course before the start of the program, he or she will be required to withdraw from the program and the refund/withdrawal policy will come into effect. Exceptions to the refund/withdrawal policy will not be made due to a student’s failure to pass the pre-requisite course. 

Calendar & Excursions

While living and studying in downtown Buenos Aires, the capital city of Argentina, students experience the city’s culture, a combination of European inspiration and Latin American heritage, by touring the major sights in Buenos Aires, participating in tango lessons, and tasting the local cuisine.

Beyond Buenos Aires, students learn about the rich cowboy history of rural Argentina by visiting an authentic Argentina estancia (ranch) and eating Argentina BBQ. During the program, students take a long weekend excursion to Mendoza, the wine region of the country. Students visit local wineries to learn how these Argentinian businesses manage their marketing in an international context.

Click here to view a sample calendar.