{"id":15752,"date":"2021-09-24T14:50:21","date_gmt":"2021-09-24T18:50:21","guid":{"rendered":"https:\/\/poole.ncsu.edu\/undergraduate\/?page_id=15752"},"modified":"2026-06-12T11:42:07","modified_gmt":"2026-06-12T15:42:07","slug":"marketing-concentration","status":"publish","type":"page","link":"https:\/\/poole.ncsu.edu\/undergraduate\/majors-and-minors\/business-administration\/marketing-concentration\/","title":{"rendered":"Marketing Concentration"},"content":{"rendered":"\n\n\n\n\n<h2 class=\"wp-block-heading\">About Our Program<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marketing Concentration\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/biHg0jDVQ7I?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/poole.ncsu.edu\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Poole College\u2019s <strong>Bachelor of Science in Business Administration, Concentration in Marketing <\/strong>provides students with a comprehensive understanding of marketing, along with the skills necessary for effective decision making in a competitive and diverse business environment. The program\u2019s curriculum offers a foundation of business concepts and practices, as well as the leadership skills to excel in careers where products, markets and technology are rapidly changing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students complete core courses in business functions, as well as specialized courses in business strategy, marketing methods, product and brand management and digital marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poole\u2019s marketing concentration will allow students to develop <strong>key communication, analytical and research skills<\/strong> that will help them to launch new business ideas and succeed in management positions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Will I Learn?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing concentration graduates will understand how to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organize and express ideas using appropriate language and grammar in a business context<\/li>\n\n\n\n<li>Organize, analyze and apply information to make business decisions<\/li>\n\n\n\n<li>Promote and sell products and services \u2013 both traditionally and digitally<\/li>\n\n\n\n<li>Develop new products and manage existing brands<\/li>\n\n\n\n<li>Make pricing decisions<\/li>\n\n\n\n<li>Manage marketing channels, products and brands<\/li>\n\n\n\n<li>Promote products using digital marketing tools including SEO, paid search and social media<\/li>\n\n\n\n<li>Conduct data analysis using industry relevant metrics<\/li>\n\n\n\n<li>Understand and predict consumers&#8217; needs in the marketplace<\/li>\n\n\n\n<li>Conduct marketing research<\/li>\n\n\n\n<li>Develop marketing strategy<\/li>\n<\/ul>\n\n\n<div class=\"has-custombg-nine-background-color wp-block-ncst-button-spotlight\">\n    <div class=\"button-spotlight__container\">\n        <div class='button-spotlight__content-container'>\n      <h2 class=\"button-spotlight__heading\">Learning Outcomes<\/h2>\n              <p class=\"button-spotlight__support\">What is a purpose and the outcomes of students graduating from Poole College?<\/p>\n            \n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/poole.ncsu.edu\/undergraduate\/academic-resources\/learning-outcomes\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Learn about the Learning Outcomes<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"ncst-askew-media-text has-aqua-400-background-color wp-block-ncst-mini-story\">\n    <div class=\"ncst-askew-media-text__container\">\n      \n<div class=\"wp-block-ncst-text-column\">\n    <h2 class=\"ncst-text-column__heading\">Learning and Competing at International Conference<\/h2>\n    <p class=\"ncst-text-column__teaser\">Nineteen members of the NC State University\u2019s collegiate AMA Chapter attended the American Marketing Association\u2019s 41st International Collegiate Conference, \u201cMarket Ambitiously,\u201d in New Orleans, Louisiana<em>.<\/em><\/p>\n          \n<div class=\"is-text wp-block-ncst-buttons\">\n    \n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/poole.ncsu.edu\/news\/2019\/04\/24\/nc-state-ama-chapter-members-network-learn-and-compete-at-international-conference\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Learn more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n  <\/div>\n\n\n      <\/div>\n\n\n<div class=\"wp-block-ncst-media\">\n<div class=\"ncst-yt-player in-view wp-block-ncst-video-image ncst-video-image\">\n  <figure class=\"video-image__video\">\n    <div class=\"video-image__wrapper\">\n      <div class=\"video-image__video-container\">\n        <div class=\"ncst-yt-player-target\"><\/div>\n      <\/div>\n      <a href=\"https:\/\/www.youtube.com\/watch?v=j10kkBCRxAY\" class=\"video-image__overlay ncst-yt-player-trigger\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"843\" \n          class=\"video-image__img wp-image-16462\" \n          alt=\"AMA Conference\" \n          src=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/AMA-Conference-1500x844-1.png\" \n          style=\"aspect-ratio:16\/9;object-fit:cover;object-position:center center\"\n srcset=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/AMA-Conference-1500x844-1.png 1500w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/AMA-Conference-1500x844-1-300x169.png 300w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/AMA-Conference-1500x844-1-1024x575.png 1024w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/AMA-Conference-1500x844-1-768x432.png 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <span class=\"play-indicator\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 314 384\">\n            <title>Play Video<\/title>\n            <path d=\"M0,0,314,192.51,0,384Z\" \/>\n          <\/svg>\n        <\/span>\n      <\/a>\n    <\/div>\n      <\/figure>\n<\/div>\n\n<\/div>\n\n    <\/div>\n  <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Marketing at NC State?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consistent with NC State&#8217;s Think and Do mantra, there is an emphasis within our marketing curriculum on real world application. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be most readily observed through our practicum offerings but is also a theme through other concentration courses where students are developing their knowledge base and <strong>applying it through projects for real companies<\/strong>, as well as other application focused exercises such as simulations and case studies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have a strong connection with industry partners ensuring students are learning skills valuable for post-graduate employment.<\/p>\n\n\n<blockquote class=\"has-aqua-400-text-color wp-block-ncst-testimonial\">\n        <div class=\"testimonial-container\">\n          <p class=\"testimonial__content\">We have guest speakers, career workshops, networking events, an AMA Regional Conference, as well as our own student-led marketing agency called CMS Consulting to allow our members various avenues to pursue their professional development.<\/p>\n          <div class=\"testimonial__attribution-container \">\n                        <div class=\"attribution-title-name-container\">\n               \n                <p class=\"attribution-name\">Kayla Brown<\/p>\n                             \n                <p class=\"attribution-title\">Senior and Chief Operating Officer of CMS Consulting, NC State AMA&#8217;s Student-Run Agency<\/p>\n                                        <\/div>\n          <\/div>\n        <\/div>\n      <\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Poole\u2019s <a href=\"https:\/\/poole.ncsu.edu\/group\/academic-departments\/business-management\/marketing\/\">marketing faculty<\/a> provide valuable insights that come from their extensive industry experience combined with relevant research on timely issues such as consumer behavior, product development, social media marketing and brand loyalty. Faculty also engage regularly with students through active student organizations such as the<a href=\"https:\/\/www.ncstateama.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"> American Marketing Association at NC State<\/a> \u2013 the largest business organization on campus. For students who want to get additional hands-on experience with clients, the <a href=\"https:\/\/www.ncstateama.org\/cms\" target=\"_blank\" rel=\"noreferrer noopener\">CMS Agency<\/a> is a student-run marketing agency that provides participants with the opportunity to work on projects such as content creation, market research and analysis, branding and design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Curriculum Overview and Degree Requirements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Students start their time at NC State Poole College of Management as either a <a href=\"https:\/\/poole.ncsu.edu\/undergraduate\/majors-and-minors\/management-first-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">management first year<\/a> student (if you are a freshman) or in a major (if you are a transfer student). Regardless of your path, you will have plenty of time to explore the different things you want to do in business and marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poole College\u2019s Bachelor of Science in Business Administration, Concentration in Marketing requires that students complete <strong>120 credits towards the degree<\/strong>, comprised of courses in humanities and social sciences, mathematics, natural sciences, general electives and credits specific to the marketing concentration program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students also get a broad education in key business areas by taking core courses in finance, human resources management, entrepreneurship, and operations and supply chain management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business Administration major \u2013 Marketing concentration requirements include <strong>46 credits<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>Core Business Courses (34 credits)<\/strong>, <\/strong>including MIE 201 Introduction to Business Processes, BUS 360 Marketing Methods and MIE 480 Business Policy and Strategy.<\/li>\n\n\n\n<li><strong>Marketing Requirements (3 credits): <\/strong>BUS 462 Marketing Research<\/li>\n\n\n\n<li><strong>Marketing Electives (9 credits)<\/strong>, including BUS 460 Consumer Behavior, BUS 465 Traditional and Digital Brand Promotion and BUS 466 Personal Selling<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For full degree requirements, visit the <a href=\"https:\/\/catalog.ncsu.edu\/undergraduate\/management\/business\/business-administration-bs-operations-supply-chain-management\/\">NC State Catalog<\/a>. To view individual courses, descriptions and schedules, use the <a href=\"http:\/\/catalog.ncsu.edu\/course-search\/\">Course Search<\/a>.<\/p>\n\n\n<div class=\"is-text wp-block-ncst-buttons\">\n    \n<div class=\"wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/catalog.ncsu.edu\/undergraduate\/management\/marketing\/business-administration-bs-marketing-concentration\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Curriculum overview<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/catalog.ncsu.edu\/course-search\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Search classes<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n  <\/div>\n\n\n<div class=\"has-custombg-six-background-color wp-block-ncst-button-spotlight\">\n    <div class=\"button-spotlight__container\">\n        <div class='button-spotlight__content-container'>\n      <h2 class=\"button-spotlight__heading\">Degree Progression<\/h2>\n              <p class=\"button-spotlight__support\">You will start your education by taking general education courses and a wide range of business courses. During your second and third year, you will narrow in and focus on marketing courses.<br><br>Your academic advisor will help you explore your academic interests, identify resources for additional information and support, and develop plans of study.<\/p>\n            \n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/poole.ncsu.edu\/undergraduate\/advising\/advising-resources\/degree-progression\/\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">Read more about Degree Progression<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Career Opportunities in Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many students are drawn to jobs in marketing because of the industry diversity and the continuing evolution and abundance of career opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Careers include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content marketing coordinator<\/li>\n\n\n\n<li>Digital marketing manager<\/li>\n\n\n\n<li>Brand and product manager&nbsp;<\/li>\n\n\n\n<li>Associate sales representative<\/li>\n\n\n\n<li>Project manager<\/li>\n\n\n\n<li>Media planner<\/li>\n\n\n\n<li>Communications director<\/li>\n\n\n\n<li>Social media manager<\/li>\n\n\n\n<li>Business development representative<\/li>\n\n\n\n<li> \u2026 and more!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Launch your career \u2013\u2013 the <a href=\"https:\/\/poole.ncsu.edu\/undergraduate\/career-services\/\">Career Center<\/a> at Poole is here to support you. <strong>#PoolePackAlum<\/strong><\/p>\n\n\n<div class=\"has-custombg-five-background-color wp-block-ncst-button-spotlight\">\n    <div class=\"button-spotlight__container\">\n          <div class=\"button-spotlight__icon-container ncst-icon\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M18.8818 8.09436H11.978L12.5968 8.66577H18.5007L18.8818 8.09436Z\" fill=\"currentColor\" \/><path d=\"M9.12094 8.09436H2.07422V8.66577H8.74031L9.12094 8.09436Z\" fill=\"currentColor\" \/><path d=\"M1.55064 22.4733V0H0.0239258V24H23.9761V22.4733H1.55064Z\" fill=\"currentColor\" \/><path d=\"M16.9771 16.3313L16.739 16.7119H23.4998V16.0931H17.1201L16.9771 16.3313Z\" fill=\"currentColor\" \/><path d=\"M7.40671 16.0931L6.97827 16.7119H16.5487L16.3106 16.4264L15.9773 16.0931H7.40671Z\" fill=\"currentColor\" \/><path d=\"M3.93141 16.0931H2.07422V16.7119H3.55031L3.93141 16.0931Z\" fill=\"currentColor\" \/><path d=\"M10.6448 10.2366L16.5961 16.0931L21.5479 8.57015L23.2144 9.66515L23.5476 3.61874L18.12 6.38015L19.8337 7.47515L16.2628 12.9506L10.3111 7.04671L2.02686 19.8544L3.74061 20.9498L10.6448 10.2366Z\" fill=\"currentColor\" \/><\/svg>\n\n      <\/div>\n        <div class='button-spotlight__content-container'>\n      <h2 class=\"button-spotlight__heading\">10% Projected Growth for Marketing Jobs<\/h2>\n              <p class=\"button-spotlight__support\">The estimated growth of employment in advertising, promotions and marketing from 2020 to 2030 \u2013 with approximately 31,000 openings in the field are projected annually.\u00a0<\/p>\n            \n<div class=\"is-style-secondary wp-block-ncst-button\">\n      <a\n        class=\"ncst-block__button-link btn\"\n        href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\"\n        data-ncst-lightbox=\"false\"\n                      >\n                  <span class=\"text\">See the projection on the bls.gov<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span>\n              <\/a>\n    <\/div>\n  \n\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Hear Marketing Stories<\/h2>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n             <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/poole.ncsu.edu\/news\/2024\/05\/10\/nc-state-ama-chapter-ranks-no-7-of-350-collegiate-chapters-nationwide\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-21655\"\n            alt=\"NC State AMA student chapter group shot\"\n            src=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2024\/05\/AMA-student-chapter1.jpg\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2024\/05\/AMA-student-chapter1.jpg 1500w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2024\/05\/AMA-student-chapter1-300x169.jpg 300w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2024\/05\/AMA-student-chapter1-1024x576.jpg 1024w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2024\/05\/AMA-student-chapter1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">NC\u00a0State AMA Chapter Ranks No. 7 of 350 Collegiate Chapters Nationwide<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">NC\u00a0State\u2019s chapter in the last year has built on the club\u2019s solid foundation with innovative ideas, an increasingly professional approach by its executive board, and a focus on internal community spirit in running the organization.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/poole.ncsu.edu\/news\/2021\/06\/11\/digital-marketing-practicum-students-make-an-impact-with-uganda-nonprofit\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-16446\"\n            alt=\"All We Are Logo\"\n            src=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/All-We-Are-1500x844-1.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/All-We-Are-1500x844-1.png 1500w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/All-We-Are-1500x844-1-300x169.png 300w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/All-We-Are-1500x844-1-1024x576.png 1024w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/All-We-Are-1500x844-1-768x432.png 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><strong>Digital Marketing Practicum Students Make an Impact with Uganda Nonprofit<\/strong><\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">Students in the BUS 469 Digital Marketing Practicum course took a deep dive into their digital marketing campaigns with the Uganda nonprofit organization All We Are.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image with-cta\"\n    href=\"https:\/\/poole.ncsu.edu\/news\/2021\/09\/29\/tom-byrnes-relationships-at-the-center\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\"\n            class=\"content-card__image wp-image-16448\"\n            alt=\"Tom Byrnes\"\n            src=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/Tom-Byrnes-1500x844-1.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/Tom-Byrnes-1500x844-1.png 1500w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/Tom-Byrnes-1500x844-1-300x169.png 300w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/Tom-Byrnes-1500x844-1-1024x576.png 1024w, https:\/\/poole.ncsu.edu\/undergraduate\/wp-content\/uploads\/sites\/432\/2021\/10\/Tom-Byrnes-1500x844-1-768x432.png 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><strong>Tom Byrnes: Relationships at the Center<\/strong><\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">Prior to teaching at NC State, he spent 35 years at IBM in technical sales and management roles, experience he now leverages to help a new generation of marketing students navigate a changing industry.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Read more<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Additional Resources<\/h2>\n\n\n<div class=\"wp-block-ncst-resource-links\">\n      \n<div class=\"has-aqua-400-text-color wp-block-ncst-single-resource-link\">\n  <a href=\"https:\/\/poole.ncsu.edu\/undergraduate\/admissions\/freshmen\/\" class=\"ncst-single-resource-link__url\" >\n    <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M22.781 2.611h.62l.599.82v.727l-1.078 1.12.201.624.317-.082v.202l-.261.119-.14-.13-.141.077.038.163s-1.139.6-1.06.538c.234-.076.474-.136.718-.177v.217l-.759.264.24.24-.36.739-.417-.322.358.48v.38l-.14.48-.086-.087.046-.35-.158-.24-.14.057-.202-.537v.638l.739 1.06-.48.202.522-.062v.36l-.402.082v.197h.348l-.122.262-.34-.024-1.637 2.26.834 2.059.264.523v.7l-.546.318-.1-.442h-.298l-.738-1.177.077-.522-.82-.639-.62.418-.518-.48c-.517.016-1.031.07-1.54.162-.038.077-.22.341-.22.341l.143.077.38.38v.28h-.48l-.328-.328-.24.24h-.288v-.48h-.404l-.18.177h-.763l-1.626 1.64v.529h-.591l-.801-.814-.629-1.522-.989.37-1.53-1.827h-.72v.266H4.859l-1.497-1.463H2.071v-.615L.828 9.832l-.825-3.46.508-.394.034-1.228.715-1.55-.029-1.348.96.508-.12-.703L12.656 3.31l.034-.417.24.057.12.451 1.856.298-1.078.782 1.109-.028.753-.542-.24.422.509.206 1.051-.445.269.12-.092.417-.33-.094-1.107.453-.268.662.479-.449-.21 1.135.358 1.021.394-.96-.154-.901.51-.629.723.21-.182.899.452-.269.206.72-.298.609.479.212 1.32-1.051-.183-.418h.84l.365-.388-.237-.33.595-.629 1.29-.154.24-.36.312-1.309ZM2.125 17.488l.37-.015a.081.081 0 0 0 .05-.017c.093-.094.195-.059.308-.023l-.075.145c.151.136.304.174.422.103-.027-.056-.057-.113-.084-.17-.014-.03-.042-.07-.033-.094.031-.086-.022-.112-.078-.147-.019-.011-.043-.043-.038-.058.04-.135-.036-.234-.094-.338-.04-.073-.088-.141-.134-.213.058-.086.132-.107.235-.08.16.04.278-.013.37-.152.07-.109.15-.199.3-.168a.063.063 0 0 0 .042-.012c.126-.096.272-.091.422-.098.063-.003.123-.067.195-.11.107.045.22.107.235.264.152-.075.163-.06.223.07a.248.248 0 0 0 .188.108c.118.005.233.04.332.105.131.075.288.105.434.152a.057.057 0 0 0 .043-.006c.181-.118.281.06.41.119.022.01.023.081.023.124v3.247c0 .188.066.228.245.159a.559.559 0 0 1 .062-.02l.412.483c.064-.033.156-.047.178-.173.011-.059.104-.103.162-.156l.242.31c.01.012.017.03.03.034.144.047.18.183.254.29.099.146.187.3.298.437.047.058.14.09.215.111.211.059.307.235.226.44a1.464 1.464 0 0 1-.082.15c-.11-.166-.168-.21-.341-.255.015.046.029.093.04.14a.791.791 0 0 1 .007.11l-.166.055c-.06-.063-.132-.133-.114-.252.004-.028-.033-.063-.051-.094a.256.256 0 0 1-.044-.071c-.017-.08-.036-.115-.126-.058-.028.018-.122-.018-.15-.056-.13-.187-.29-.369-.36-.58-.05-.148-.16-.187-.246-.27a1.559 1.559 0 0 0-.317-.23c-.079-.045-.14-.074-.079-.17-.01-.01-.018-.019-.021-.018-.158.055-.291-.012-.43-.073-.07-.03-.157-.013-.235-.03-.1-.024-.197-.061-.294-.094-.017-.006-.03-.032-.047-.032-.131-.008-.163-.115-.21-.206-.04-.075-.095-.075-.171-.06-.198.038-.188.18-.171.335-.084-.014-.16-.043-.23-.035a.26.26 0 0 0-.144.097c-.104.126-.216.177-.422.15l.105-.07a.245.245 0 0 0 .089-.087l-.13-.009.12-.191a.316.316 0 0 0 .047-.076c.038-.144.063-.16.222-.141.026 0 .051-.003.076-.01-.023-.14-.09-.163-.245-.115-.163.05-.261.188-.335.332-.047.094-.091.159-.2.169-.099.01-.154.072-.17.174l.06.03c.076.037.093.117.02.166-.126.088-.257.168-.388.25-.1.067-.203.129-.31.184-.072.034-.158.04-.237.061-.072.02-.14.047-.213.068.047.14.021.17-.114.15a.472.472 0 0 0-.305.039c-.094.05-.209.076-.313-.022-.066.07-.135.134-.24.094-.106.11-.228.07-.351.041-.021-.005-.047.021-.073.02a.778.778 0 0 1-.123-.028.397.397 0 0 1 .307-.094.5.5 0 0 0 .265-.047c.141-.085.273-.175.447-.089.014.008.051-.01.066-.027.117-.133.28-.124.45-.157.006-.097.078-.147.177-.173a.144.144 0 0 0 .076-.06c.078-.132.152-.266.226-.4a.398.398 0 0 0 .018-.06l-.204.044-.094-.113-.093.132c-.08-.228-.23-.328-.476-.212-.005-.07-.004-.14.004-.21.008-.037.053-.065.089-.106-.005-.026-.013-.07-.018-.115-.005-.044-.006-.086-.008-.117h-.34c-.04-.099-.08-.187-.11-.278a.117.117 0 0 1 .018-.088c.07-.102.07-.12-.01-.2-.047-.045-.022-.245.036-.296.118-.105.234-.212.355-.311.056-.047.121-.107.17.022.036.094.117.047.172.015.055-.03.094-.052.164-.024a.167.167 0 0 0 .214-.115c.032-.094.06-.193.089-.29.02-.07-.032-.105-.079-.089-.161.057-.304.015-.45-.047-.076-.033-.164-.038-.24-.072-.076-.034-.101-.105-.073-.19.029-.086.06-.183-.058-.242-.025-.016-.033-.059-.068-.124ZM13.511 22.104a2.301 2.301 0 0 0-.204-.11.14.14 0 0 1-.097-.14.664.664 0 0 1 .007-.124.469.469 0 0 0-.062-.353 1.34 1.34 0 0 0-.09-.2c-.06-.094-.034-.188.07-.242a.258.258 0 0 0 .069-.065.633.633 0 0 1 .047-.067c.055-.05.046-.094.011-.157a.495.495 0 0 1-.053-.172c-.007-.05.027-.079.078-.065.04.008.077.024.11.047.073.061.16.105.253.127.2.05.381.158.522.31a.093.093 0 0 1 .02.055c.003.035 0 .072 0 .117a.21.21 0 0 1 .068 0c.023.009.055.027.059.046.017.1.088.152.168.193.044.023.054.047.02.084-.133.156-.293.264-.505.278-.056.003-.347.202-.356.248-.016.095-.08.145-.135.19ZM12.689 19.999c-.13 0-.144-.011-.148-.102a.435.435 0 0 0-.01-.075c-.011-.052-.021-.096-.098-.075-.057.017-.153-.057-.181-.123a.148.148 0 0 1 .047-.16.072.072 0 0 1 .108 0c.007.006.016.011.02.02.046.114.125.12.228.07.06-.03.116-.003.17.037.053.04.127.074.187.114.03.02.082.057.078.077-.008.044-.037.106-.073.12-.108.037-.217.07-.328.097ZM10.94 18.94l.04-.037.107.207c-.014.02-.039.025-.082.032a.22.22 0 0 1-.192-.051c-.025-.02-.08-.008-.122-.004-.042.003-.09.013-.128.02-.039-.063-.074-.118-.107-.174-.032-.056-.061-.116-.091-.172.005-.005.008-.01.011-.01a.24.24 0 0 0 .252-.11c.06-.087.107-.072.152.024.019.04.047.076.07.115.01.017.026.037.024.053a.099.099 0 0 0 .067.107ZM8.906 18.367c-.039-.016-.108-.043-.176-.072-.033-.014-.063-.036-.094-.053-.075-.04-.08-.088-.037-.16a.37.37 0 0 1 .2-.149.549.549 0 0 1 .244-.013c.083.01.119.102.087.181a.473.473 0 0 0-.023.106.208.208 0 0 1-.2.16ZM11.506 19.356l.081-.152c.102.005.21.073.328.021.082.099.205-.005.299.05a.204.204 0 0 1-.228.13c-.128-.033-.255-.065-.39-.037a.329.329 0 0 1-.09-.012ZM11.972 19.845c-.035-.04-.06-.063-.079-.09a.927.927 0 0 1-.057-.102c-.009-.017-.023-.04-.018-.053a.064.064 0 0 1 .047-.026.187.187 0 0 1 .182.057c.024.03.058.083.047.105-.02.04-.07.065-.122.11ZM8.053 18.469c-.047-.055-.047-.1 0-.145.042-.04.087-.077.134-.113.01-.008.028-.004.043-.006a.146.146 0 0 1-.077.16c-.04.02-.067.07-.1.104ZM12.242 20.065c.043-.026.087-.05.133-.072.013-.006.047.009.05.019.005.023 0 .07-.009.072a1.512 1.512 0 0 1-.167.014l-.007-.033Z\" \/><\/svg>\n\n    <\/span>\n    <div class=\"ncst-single-resource-link__content\">\n              <h3 class=\"ncst-single-resource-link__heading\">First-Year Admission  &#10140; <\/h3>\n                <\/div>\n  <\/a>\n<\/div>\n\n\n<div class=\"has-aqua-400-text-color wp-block-ncst-single-resource-link\">\n  <a href=\"https:\/\/poole.ncsu.edu\/undergraduate\/admissions\/transfer\/\" class=\"ncst-single-resource-link__url\" >\n    <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15.3797 3.00795H13.494C13.6652 2.78749 13.7841 2.53105 13.8418 2.25795C13.9061 1.95065 13.8923 1.63211 13.8015 1.33156C13.7108 1.031 13.546 0.758045 13.3223 0.537734C13.0986 0.317422 12.8232 0.156807 12.5213 0.0706229C12.2194 -0.0155613 11.9007 -0.0245553 11.5944 0.044466C11.2881 0.113487 11.0041 0.258314 10.7683 0.46566C10.5325 0.673006 10.3526 0.936233 10.2451 1.23119C10.1375 1.52615 10.1057 1.8434 10.1526 2.15384C10.1996 2.46428 10.3237 2.75796 10.5136 3.00795H8.63208V5.25795H15.3821L15.3797 3.00795ZM13.0613 2.25795C12.9647 2.51951 12.7735 2.73532 12.5255 2.86276C12.2775 2.99019 11.9908 3.01997 11.7219 2.94621C11.453 2.87245 11.2215 2.70051 11.0733 2.46438C10.925 2.22824 10.8707 1.94509 10.9211 1.67085C10.9715 1.39662 11.1229 1.15127 11.3454 0.983264C11.568 0.815262 11.8454 0.736837 12.1229 0.763484C12.4005 0.79013 12.658 0.919911 12.8444 1.12718C13.0309 1.33445 13.1329 1.60414 13.1302 1.88295C13.129 2.01114 13.1057 2.13816 13.0613 2.25842V2.25795Z\" fill=\"currentColor\" \/><path d=\"M6.62964 7.75269C6.62964 7.90102 6.67363 8.04603 6.75604 8.16936C6.83845 8.2927 6.95558 8.38883 7.09263 8.4456C7.22967 8.50236 7.38047 8.51721 7.52596 8.48827C7.67144 8.45934 7.80508 8.3879 7.90997 8.28302C8.01486 8.17813 8.08629 8.04449 8.11523 7.899C8.14417 7.75352 8.12931 7.60272 8.07255 7.46567C8.01578 7.32863 7.91965 7.21149 7.79632 7.12908C7.67298 7.04667 7.52797 7.00269 7.37964 7.00269C7.18073 7.00269 6.98996 7.0817 6.84931 7.22236C6.70866 7.36301 6.62964 7.55377 6.62964 7.75269Z\" fill=\"currentColor\" \/><path d=\"M17.1779 7.00311H9.10132V8.50264H17.1779V7.00311Z\" fill=\"currentColor\" \/><path d=\"M7.37915 10.9017C7.23081 10.9017 7.08581 10.9457 6.96247 11.0281C6.83914 11.1105 6.74301 11.2277 6.68624 11.3647C6.62948 11.5018 6.61462 11.6526 6.64356 11.7981C6.6725 11.9435 6.74393 12.0772 6.84882 12.1821C6.95371 12.287 7.08735 12.3584 7.23283 12.3873C7.37832 12.4163 7.52912 12.4014 7.66616 12.3446C7.80321 12.2879 7.92034 12.1917 8.00275 12.0684C8.08516 11.9451 8.12915 11.8001 8.12915 11.6517C8.12915 11.4528 8.05013 11.2621 7.90948 11.1214C7.76883 10.9808 7.57806 10.9017 7.37915 10.9017Z\" fill=\"currentColor\" \/><path d=\"M17.1779 10.9017H9.10132V12.4013H17.1779V10.9017Z\" fill=\"currentColor\" \/><path d=\"M7.37915 14.7999C7.23081 14.7999 7.08581 14.8439 6.96247 14.9263C6.83914 15.0087 6.74301 15.1258 6.68624 15.2629C6.62948 15.3999 6.61462 15.5507 6.64356 15.6962C6.6725 15.8417 6.74393 15.9753 6.84882 16.0802C6.95371 16.1851 7.08735 16.2565 7.23283 16.2855C7.37832 16.3144 7.52912 16.2995 7.66616 16.2428C7.80321 16.186 7.92034 16.0899 8.00275 15.9665C8.08516 15.8432 8.12915 15.6982 8.12915 15.5499C8.12915 15.351 8.05013 15.1602 7.90948 15.0195C7.76883 14.8789 7.57806 14.7999 7.37915 14.7999Z\" fill=\"currentColor\" \/><path d=\"M17.1779 14.7999H9.10132V16.2994H17.1779V14.7999Z\" fill=\"currentColor\" \/><path d=\"M16.1174 3.008V4.50753H18.3665V22.5005H14.6291H9.3707H5.63336V4.50753H7.88242V3.008H4.11133V24H9.3707H14.6291H19.8885V3.008H16.1174Z\" fill=\"currentColor\" \/><path d=\"M7.37915 18.6984C7.23081 18.6984 7.08581 18.7424 6.96247 18.8248C6.83914 18.9072 6.74301 19.0244 6.68624 19.1614C6.62948 19.2985 6.61462 19.4493 6.64356 19.5947C6.6725 19.7402 6.74393 19.8739 6.84882 19.9788C6.95371 20.0836 7.08735 20.1551 7.23283 20.184C7.37832 20.213 7.52912 20.1981 7.66616 20.1413C7.80321 20.0846 7.92034 19.9884 8.00275 19.8651C8.08516 19.7418 8.12915 19.5968 8.12915 19.4484C8.12915 19.2495 8.05013 19.0587 7.90948 18.9181C7.76883 18.7774 7.57806 18.6984 7.37915 18.6984Z\" fill=\"currentColor\" \/><path d=\"M17.1576 18.6984H9.08105V20.198H17.1576V18.6984Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n    <div class=\"ncst-single-resource-link__content\">\n              <h3 class=\"ncst-single-resource-link__heading\">Transfer Admission  &#10140; <\/h3>\n                <\/div>\n  <\/a>\n<\/div>\n\n\n<div class=\"has-aqua-400-text-color wp-block-ncst-single-resource-link\">\n  <a href=\"https:\/\/www.ncstateama.org\/cms\" class=\"ncst-single-resource-link__url\" >\n    <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5277 15.8348L12.5155 15.8564L12.4799 15.8348L11.773 17.0625L10.273 16.0781L10.2613 16.1025L10.2248 16.0781L9.80289 16.9687L7.72867 15.7903L7.71695 15.8109L7.68086 15.7903L7.16523 16.6809L4.70523 15.262C4.70101 15.2686 4.69773 15.2756 4.69351 15.2826L4.65742 15.262C4.4915 15.5599 4.39266 15.8904 4.3678 16.2305C4.34294 16.5705 4.39267 16.9119 4.51351 17.2308C4.58507 17.3961 4.69478 17.5421 4.83367 17.6569L4.8482 17.6691L4.85242 17.6728C5.05287 17.8388 5.30953 17.9212 5.56914 17.903C5.78406 17.895 5.99624 17.8519 6.19726 17.7755C6.22492 17.7656 6.24133 17.7586 6.24133 17.7586C6.42709 18.1517 6.72962 18.4779 7.10764 18.6926C7.48566 18.9074 7.92075 19.0003 8.35351 18.9586C8.49353 19.1789 8.68379 19.3628 8.90869 19.4953C9.13359 19.6278 9.38671 19.7051 9.64726 19.7208C9.69414 19.7245 9.74429 19.7273 9.79351 19.7269C10.0109 19.73 10.2265 19.6867 10.4259 19.5998C10.4901 19.7287 10.6354 19.8722 10.8234 19.9847C11.0272 20.128 11.2707 20.2044 11.5199 20.2031C11.6989 20.2044 11.8746 20.1556 12.0272 20.0622C12.1799 19.9689 12.3034 19.8347 12.3838 19.6748C12.9416 18.6892 13.423 17.6623 13.8238 16.6031L12.5277 15.8348Z\" fill=\"currentColor\" \/><path d=\"M7.58379 7.77091L5.8077 6.81091L2.87988 14.3948L4.46379 15.2592L7.58379 7.77091Z\" fill=\"currentColor\" \/><path d=\"M8.83222 12.1406L11.4239 10.2656L11.8561 10.5056L19.2478 15.2592L16.1278 7.77095C15.0239 6.90704 14.4961 6.47485 13.2 6.47485C11.7122 6.47485 7.82394 10.267 7.77612 10.267L8.83222 12.1406Z\" fill=\"currentColor\" \/><path d=\"M16.5122 7.57922L16.56 7.62703L19.6322 15.0192L21.0722 14.2509L18.0961 6.71484L16.5122 7.57922Z\" fill=\"currentColor\" \/><path d=\"M18.4799 6.42705L18.4884 6.44814L18.4321 6.47486L22.416 16.507L23.9999 15.691V15.6431V3.78705L18.4799 6.42705Z\" fill=\"currentColor\" \/><path d=\"M0 3.83484V15.6909L1.58391 16.507L5.52 6.47484L0 3.83484Z\" fill=\"currentColor\" \/><path d=\"M19.0077 15.5949L11.6638 10.8909L11.4721 10.7949L9.11993 12.4749L8.73603 12.7631L8.49603 12.3309L7.43993 10.4592L7.29603 10.1719L7.53603 9.93188C8.78555 8.64546 10.188 7.51705 11.7121 6.57188C11.534 6.47936 11.3367 6.43006 11.136 6.42798C9.83993 6.42798 9.31212 6.86017 8.20774 7.72407L5.18384 14.9709L7.00774 16.0749L7.29603 15.547L7.48774 15.1631L7.87212 15.4031L9.55212 16.3631L9.79212 15.8831L10.0321 15.4509L10.4638 15.7392L11.616 16.507L12.096 15.6909L12.336 15.307L12.7199 15.547L14.0156 16.3149L14.3517 16.507L14.1595 16.7949C13.7535 17.883 13.2723 18.9417 12.7195 19.9631C12.6816 20.0488 12.613 20.1172 12.5273 20.1549C12.7851 20.2389 13.0638 20.2324 13.3174 20.1364C13.571 20.0404 13.7843 19.8607 13.9218 19.627C14.2833 19.7873 14.6904 19.8125 15.0689 19.698C15.4474 19.5835 15.7722 19.3369 15.9843 19.0031C16.415 19.0339 16.8446 18.9304 17.214 18.7069C17.5834 18.4833 17.8743 18.1507 18.0468 17.7549C18.0468 17.7549 19.3429 18.2831 19.8229 17.227C19.9825 16.9166 20.0339 16.5617 19.9687 16.2188L19.0077 15.5949Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n    <div class=\"ncst-single-resource-link__content\">\n              <h3 class=\"ncst-single-resource-link__heading\">NC State AMA&#8217;s Student-Run Marketing Agency &#10140;<\/h3>\n                <\/div>\n  <\/a>\n<\/div>\n\n\n<div class=\"has-aqua-400-text-color wp-block-ncst-single-resource-link\">\n  <a href=\"https:\/\/getinvolved.ncsu.edu\/organization\/ama\" class=\"ncst-single-resource-link__url\" >\n    <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M14.9761 15.0239L13.3922 14.5922L11.9522 15.6L10.56 14.64L8.92784 15.0239L7.92003 13.5839L6.28784 23.2322L9.02394 21.2161L10.9439 24L11.9522 18.0961L13.0078 24L14.9278 21.12L17.6639 23.1361L15.9361 13.4878L14.9761 15.0239Z\" fill=\"currentColor\" \/><path d=\"M12 10.8961C13.9352 10.8961 15.5039 9.32734 15.5039 7.39219C15.5039 5.45703 13.9352 3.88828 12 3.88828C10.0648 3.88828 8.49609 5.45703 8.49609 7.39219C8.49609 9.32734 10.0648 10.8961 12 10.8961Z\" fill=\"currentColor\" \/><path d=\"M19.3923 7.39219L18.384 6.14391L18.8162 4.60781L17.3279 3.84L17.2342 2.16L15.6479 1.96875L14.8801 0.576094L13.2962 1.10391L12.047 0L10.7523 1.00781L9.21619 0.576094L8.44791 2.0625L6.76791 2.15625L6.57619 3.74016L5.184 4.50844L5.71229 6.09234L4.60791 7.34391L5.61619 8.59219L5.184 10.1278L6.67228 10.8961L6.76603 12.5761L8.35041 12.7678L9.11822 14.16L10.7021 13.6322L11.9532 14.7361L13.201 13.7278L14.7371 14.16L15.5049 12.6722L17.1849 12.5784L17.3771 10.9945L18.7688 10.2263L18.241 8.64234L19.3923 7.39219ZM12.0001 11.4703C11.1935 11.4703 10.4051 11.2311 9.73441 10.783C9.06377 10.3349 8.54106 9.698 8.2324 8.95282C7.92374 8.20764 7.84298 7.38766 8.00033 6.59658C8.15769 5.80551 8.54609 5.07885 9.11643 4.50852C9.68676 3.93818 10.4134 3.54978 11.2045 3.39242C11.9956 3.23507 12.8155 3.31583 13.5607 3.62449C14.3059 3.93315 14.9428 4.45586 15.3909 5.1265C15.839 5.79715 16.0782 6.58561 16.0782 7.39219C16.0785 7.92789 15.9732 8.4584 15.7683 8.95339C15.5635 9.44839 15.2631 9.89818 14.8844 10.2771C14.5057 10.656 14.0561 10.9565 13.5612 11.1616C13.0663 11.3666 12.5358 11.4722 12.0001 11.4722V11.4703Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n    <div class=\"ncst-single-resource-link__content\">\n              <h3 class=\"ncst-single-resource-link__heading\">American Marketing Association at NC State &#10140;<\/h3>\n                <\/div>\n  <\/a>\n<\/div>\n\n\n<div class=\"has-aqua-400-text-color wp-block-ncst-single-resource-link\">\n  <a href=\"https:\/\/poole.ncsu.edu\/group\/academic-departments\/business-management\/marketing\/\" class=\"ncst-single-resource-link__url\" >\n    <span class=\"ncst-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M9.46875 15.6806L7.58484 16.553L7.01016 16.8155V19.5811H0V13.6631L3.22172 12.1763C3.96349 12.644 4.82143 12.8947 5.69836 12.8999C6.57529 12.9052 7.43615 12.6647 8.18344 12.2058L8.41125 12.3052C8.39302 12.4548 8.38472 12.6054 8.38641 12.7561C8.38641 13.9008 8.79797 14.9367 9.46875 15.6806Z\" fill=\"currentColor\" \/><path d=\"M5.72824 11.385C7.7959 11.385 9.47262 9.38156 9.47262 6.91031C9.47262 4.43906 7.7959 2.4375 5.72824 2.4375C3.66059 2.4375 1.9834 4.43906 1.9834 6.91031C1.9834 9.38156 3.66012 11.385 5.72824 11.385Z\" fill=\"currentColor\" \/><path d=\"M24 13.6631V19.5811H16.9912V16.8056L16.3964 16.5427L14.4834 15.6989C15.1575 14.9489 15.5789 13.9097 15.5789 12.7547C15.5788 12.5874 15.5688 12.4202 15.5489 12.2541L15.7176 12.1749C16.4593 12.6426 17.3172 12.8933 18.194 12.8986C19.0709 12.9038 19.9317 12.6633 20.6789 12.2044L24 13.6631Z\" fill=\"currentColor\" \/><path d=\"M18.2236 11.385C20.2917 11.385 21.9685 9.38156 21.9685 6.91031C21.9685 4.43906 20.2917 2.4375 18.2236 2.4375C16.1555 2.4375 14.4792 4.44047 14.4792 6.91172C14.4792 9.38297 16.156 11.385 18.2236 11.385Z\" fill=\"currentColor\" \/><path d=\"M15.9999 17.4502V21.5625H8.00024V17.4502L10.2404 16.4142C10.6255 16.6555 11.0564 16.8142 11.506 16.8802C11.6646 16.9082 11.8255 16.9213 11.9865 16.9196C12.1576 16.9196 12.3284 16.9047 12.497 16.875C12.9206 16.8088 13.3268 16.6589 13.6918 16.4339L15.9999 17.4502Z\" fill=\"currentColor\" \/><path d=\"M14.5876 12.7561C14.5876 14.2627 13.6904 15.5217 12.4956 15.803C12.3284 15.843 12.157 15.863 11.9851 15.8625C11.8234 15.8621 11.6623 15.8439 11.5046 15.8081C10.2901 15.54 9.37793 14.2716 9.37793 12.7547V12.7298C9.38777 11.0198 10.5498 9.64172 11.9851 9.64172C13.4078 9.64172 14.5576 11.0011 14.5825 12.6952C14.5868 12.7152 14.5886 12.7356 14.5876 12.7561Z\" fill=\"currentColor\" \/><\/svg>\n\n    <\/span>\n    <div class=\"ncst-single-resource-link__content\">\n              <h3 class=\"ncst-single-resource-link__heading\">Marketing Faculty  &#10140; <\/h3>\n                <\/div>\n  <\/a>\n<\/div>\n\n\n    <\/div>\n  \n\n\n<h3 class=\"wp-block-heading\"><strong>Think marketing is for you? Let\u2019s get you started.<\/strong><\/h3>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-two-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n             <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-cta\"\n    href=\"mailto:poole_admissions@ncsu.edu\"\n  >\n  \n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Prospective Students: Contact Admissions<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">If you have questions about Poole College majors and concentrations, email us at poole_admissions@ncsu.edu. <\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Email Us<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-cta\"\n    href=\"https:\/\/poole.ncsu.edu\/undergraduate\/advising\/meet-the-advising-team\/\"\n  >\n  \n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\">Current Students: Contact an Academic Advisor<\/h3>\n              \n\n              \n\t      \t        <p class=\"content-card__teaser\">Poole majors can make an appointment with an advisor using the Student Success GPS system at go.ncsu.edu\/gps.<\/p>\n\t      \t    \n              <p class=\"content-card__cta\"><span class=\"text\">Meet Poole Advisors<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Our Program Poole College\u2019s Bachelor of Science in Business Administration, Concentration in Marketing provides students with a comprehensive understanding of marketing, along with the skills necessary for effective decision&hellip;<\/p>\n","protected":false},"author":9158,"featured_media":0,"parent":15733,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{\"pageIntro\":\"Marketing is an essential function of business \u2013 driving sales and building awareness for all forms of organizations: from major corporations and marketing agencies to non-profit organizations. As the world continues to evolve, and business along with it, integrated marketing professionals with diverse, interdisciplinary skills are in high demand. Companies recognize that their approach to reaching customers must adapt and they are seeking innovative marketing professionals to propel business forward.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":""},"class_list":["post-15752","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/pages\/15752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/users\/9158"}],"replies":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/comments?post=15752"}],"version-history":[{"count":10,"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/pages\/15752\/revisions"}],"predecessor-version":[{"id":24676,"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/pages\/15752\/revisions\/24676"}],"up":[{"embeddable":true,"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/pages\/15733"}],"wp:attachment":[{"href":"https:\/\/poole.ncsu.edu\/undergraduate\/wp-json\/wp\/v2\/media?parent=15752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}