Marketing Management
Today’s fast-paced, always evolving marketplace requires informed and quick decision making. Understanding customer needs, developing products and services to meet them, creating value, producing effective brand messaging, and evaluating the success of your marketing programs are all key elements of effective marketing management. As consumer needs and technology evolves, so does the skill set and knowledge of the marketing manager. The MBA program’s Marketing Management concentration takes a hands-on approach to developing the foundation, knowledge, and experience necessary to succeed in marketing today. Our faculty, cross-functional teams, and corporate partners provide a practical approach to creating a sustainable competitive advantage and help you develop the skills necessary to make effective decisions in environments where products, markets, and technology are rapidly changing.
The marketing concentration focuses on the three key areas of marketing that affect today’s decision making:
1) Value Identification: Identifying right customers and opportunities
2) Value Creation: Designing the best products and services along with delivering value
3) Value Delivery: Going to market effectively and maintaining customer relationships
The marketing management concentration not only teaches the fundamental of marketing, but also provides real project experience with innovative approaches to making decisions. Elective courses allow you to specialize in areas of marketing that are most pertinent to your interests and career goals.
| Representative Job Titles for 2011 MBAs | Company | Concentration |
|---|---|---|
| Marketing Analyst | City Business Computer | Marketing |
| Product Manager | NetApp | Marketing |
| Product Marketing Analyst | Micro Strategies | Marketing |
| Strategy Planning Analyst | Lenovo | Marketing |
Dr. Stacy Wood and Dr. David Henard collaborate to give an overview of the Marketing concentration. In the Marketing concentration, students focus on seeking value, identifying and creating business opportunities, developing products/services, and building/maintaining customer relationships. Upon graduation, students will be able to handle anything with marketing: new product development, value creation, target markets, marketing analytics, and logistical flow for creation and distribution.