Combining Experiments, Models Boosts Social Behavior Research

Lab Manager magazine posted a story about a new approach that draws on experimental studies and computer models to offer new insights into organizational and group behavior. The story discusses research by William Rand, a computer scientist and assistant professor of business management in NC State’s Poole College of Management, and Ned Smith, an associate professor of management and organizations at Northwestern University’s Kellogg School of Management. Both are co-lead authors of the paper describing their research, “Simulating Macro-Level Effects from Micro-Level Observations,” published in the journal, Management Science. Read the news story here.

This research has also been published at the following sites, among others: Neursoscience News online,  PhysOrg,  The Science Page, Social Psychology News – ScienceDaily, ScienceNewsline, and PARALLELSTATE,