Widespread Scalping is a Sign of Poor Revenue Management by Event Organizers

Reselling of concert and event tickets at a price above their face value, also known as scalping, has been a recurring topic of discussion by the general public as well as among economists.

Several artists such as Adele have been fighting scalping by introducing personalized tickets, thus preventing their resale. However, preventing resale is an economically inefficient solution as there might be reasons for resale other than profit motives (for example, inability to attend an event as initially planned). It might also complicate entry to events and make it more difficult to buy a ticket as a present.

Read the rest of this post by Thomas Grennes and Andris Strazds in EconoMonitor