Staff

Jul 26, 2022

Rhyme and Reason

Ayo Agunbiade’s songs explore one of life’s enduring paradoxes: humanity’s propensity for conflict and the heart’s capacity to heal. Follow the academic advisor’s musical journey.

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.

May 27, 2022

Around the World and Back Again

After having spent time studying abroad in Germany as an undergraduate student and falling in love with the culture, MMA student Christa Langenburg jumped at the opportunity to revisit Germany for a week-long study abroad course studying innovation and marketing systems at leading global companies.

May 18, 2022

MMA Director Embraces Think and Do in the Virtual Classroom

Rishika Rishika, associate professor of marketing and the director of the Master of Management, Marketing Analytics concentration (MMA) program, applies Think and Do to marketing analytics and encourages her students to think outside the box. “Think and Do allows and pushes me to challenge myself every single day and to believe that…

May 5, 2022

Ranjeet Bhosale Talks Analytics, Audience-Based Marketing and the Art of Storytelling

The MMA program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and and how Poole College’s MMA graduates can shine in the field.

Apr 19, 2022

Meet Allison Anthony, Assistant Director for Poole College’s Master of Management Program

By Samantha Beavers There are a lot of things Allison Anthony loves about being assistant director of the Master of Management program at Poole College of Management – meeting new people,…

Apr 18, 2022

Marketing Analytics Grad Student Cuts Teeth on Big Data

After earning a bachelor’s degree in biology and getting accepted into dental school, Katie Cobb realized she wasn’t following her passion. Now she’s pursuing a career in marketing analytics, starting with the MMA program at NC State.

Apr 18, 2022

Equestrian Student Entrepreneur Excels at NC State

A native of Durham, NC, Jaclyn McVey found a love for horses from a young age. She joined the NC State class of 2022 as a business administration major and entrepreneurship…

Apr 4, 2022

Study Finds Empowering Workers Can Backfire

If institutional obstacles make it difficult for workers to thrive, empowering them can lead to unethical behavior.

Mar 21, 2022

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says.