Master of Management, Marketing Analytics

Feb 7, 2024

Meet Sidd Ekkad, Product Planner at Belk

Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together.

Jul 20, 2023

Incoming Marketing Analytics Student Boosts Analytics Skills to Tell Stories, Advance Equity

Incoming graduate student Olivia Rojas chose NC State’s MMA program to add more value to her creative background and to sharpen her analytics skills in order to leverage data for good.

May 8, 2023

Earning a Promotion while Enrolled in Online Master’s Program, Commencement is the Icing on the Cake

NC State Online Master of Management, Marketing Analytics graduate finds course content practical, impactful and attainable. She has already advanced to the role of data analyst as a result of her participation in the program.

Aug 29, 2022

Poole College Welcomes New Cohorts of Graduate Program Students

Following their summer orientations, Poole College welcomes five new cohorts of students into our graduate programs.

Aug 9, 2022

Marketing Analytics Grad Student Opens Doors With Data

For as long as she can remember, Master of Management, Marketing Analytics (MMA) graduate student Kelli Johnson has sought unique opportunities and experiences to learn, grow and gain a competitive edge. Joining Poole College’s MMA program, then, was a no-brainer.

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.

May 27, 2022

Around the World and Back Again

After having spent time studying abroad in Germany as an undergraduate student and falling in love with the culture, MMA student Christa Langenburg jumped at the opportunity to revisit Germany for a week-long study abroad course studying innovation and marketing systems at leading global companies.

May 18, 2022

MMA Director Embraces Think and Do in the Virtual Classroom

Rishika Rishika, associate professor of marketing and the director of the Master of Management, Marketing Analytics concentration (MMA) program, applies Think and Do to marketing analytics and encourages her students to think outside the box. “Think and Do allows and pushes me to challenge myself every single day and to believe that…

Mar 21, 2022

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says.