Master of Management, Marketing Analytics

May 27, 2022

Around the World and Back Again

After having spent time studying abroad in Germany as an undergraduate student and falling in love with the culture, MMA student Christa Langenburg jumped at the opportunity to revisit Germany for a week-long study abroad course studying innovation and marketing systems at leading global companies.

May 18, 2022

MMA Director Embraces Think and Do in the Virtual Classroom

Rishika Rishika, associate professor of marketing and the director of the Master of Management, Marketing Analytics concentration (MMA) program, applies Think and Do to marketing analytics and encourages her students to think outside the box. “Think and Do allows and pushes me to challenge myself every single day and to believe that…

Mar 21, 2022

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says.

Feb 17, 2022

Jenkins MMA Student and U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State. After graduating from the University of Mount Olive with his bachelor’s degree in accounting, Lucas sought […]

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems.

Jan 20, 2022

Opening Doors with Poole’s Master of Management, Risk and Analytics Concentration

As companies respond to recent disruptions and prepare for the future, there’s a shortage of data analytics talent and leaders well-versed in risk management.

Dec 6, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree after graduating earlier this year as an undergraduate studying supply chain management.

Nov 29, 2021

Understanding the Minds of Today’s Consumers

See how the Poole College of Management’s Consumer Research Laboratory sheds light on an array of modern consumer behaviors.

Jul 26, 2021

The Power of Perseverance

When Nathan Paris opened up the email announcing his acceptance into Poole College’s new Master of Management program with a concentration in marketing analytics, it took him a minute to process what he was reading.