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Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Master of Management, Marketing Analytics

May 30, 2025

Kayla Layden ‘24, Marketing Coordinator, D.R. Horton

When her original grad program was discontinued, Kayla Layden pivoted into NC State’s Master of Marketing Analytics—and found a new path she’s passionate about. From faculty support to real-world connections, the MMA program helped her build the skills and network to thrive in a new industry.
Tyler Bailey, MRA '25, surrounded by NC State football players.

May 27, 2025

Navigating Uncertainty With Precision: Tyler Bailey’s Path From Military Intelligence to Risk Analytics

After over a decade of military service, Tyler Bailey is charting a new course with the NC State Master of Management, Risk and Analytics program.
Patrick Gotimer holding trophies

Mar 3, 2025

Patrick Gotimer: Wolfpack Athletics Champion and Jenkins MMA Student

One month after starting the Jenkins MMA program, Patrick Gotimer was promoted to NC State Athletics director of ticket sales. Today, he’s using what he’s learning in the classroom to redefine the fan experience and support student-athletes.

Feb 7, 2024

Meet Sidd Ekkad, Product Planner at Belk

Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together.

Jul 20, 2023

Incoming Marketing Analytics Student Boosts Analytics Skills to Tell Stories, Advance Equity

Incoming graduate student Olivia Rojas chose NC State’s MMA program to add more value to her creative background and to sharpen her analytics skills in order to leverage data for good.

May 8, 2023

Earning a Promotion while Enrolled in Online Master’s Program, Commencement is the Icing on the Cake

NC State Online Master of Management, Marketing Analytics graduate finds course content practical, impactful and attainable. She has already advanced to the role of data analyst as a result of her participation in the program.

Aug 29, 2022

Poole College Welcomes New Cohorts of Graduate Program Students

Following their summer orientations, Poole College welcomes five new cohorts of students into our graduate programs.

Aug 9, 2022

Marketing Analytics Grad Student Opens Doors With Data

For as long as she can remember, Master of Management, Marketing Analytics (MMA) graduate student Kelli Johnson has sought unique opportunities and experiences to learn, grow and gain a competitive edge. Joining Poole College’s MMA program, then, was a no-brainer.

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.