Research and Engagement

Jan 19, 2017

Study Finds Current Corporate Sustainability Reporting Misses the Mark

A new study finds that corporate sustainability reporting often focuses on issues that are unimportant to stakeholders, and offers specific suggestions to improve the content of future corporate sustainability reporting…

Jan 11, 2017

Product Innovation Lab

Student talent highlighted at December's Product Innovation Lab Showcase.

Dec 28, 2016

Flexible Return Policies Can Lead to Fewer Returns

At a Target in downtown Los Angeles, Lauren Ireland exchanged a gift at the return counter just a few days before Christmas. She’s not the only one, either. Asked if…

Dec 19, 2016

ERM, Protiviti Study Finds Greater Magnitude, Severity of Risks Expected for Businesses in 2017

Dr. Mark Beasley, together with Protiviti, interviews top executives to determine the top 10 business risks in 2017.

Dec 15, 2016

Charity Requests at the Checkout: Do You Love or Hate Them?

Stefanie Robinson, assistant professor of marketing at the NC State Poole College of Management, is co-author of a study that determined charity-at-checkout campaigns lower customer satisfaction and could actually backfire on retailers. Read about…

Nov 16, 2016

You Don’t Have to be Steve Ballmer to Gain Access to Federal Financial Information

Scott Showalter Poole College Professor of Practice in Accounting, comments on a recently reported plan by Steve Ballmer to make government spending data more accessible.

Nov 3, 2016

Fay Cobb Payton: Bringing Content, Context to the Classroom

Dr. Payton received the 2016 NCTA Tech Educator Award, recognizing her passion and real world approach to teaching IT.

Nov 2, 2016

New Technique Could Boost Online Word-of-Mouth Marketing

The research's approach to developing their new tool "could be used to develop a custom tool for any company that’s marketing an online product or service via word of mouth."

Oct 29, 2016

CIMS Meeting Focus: Integrating Digital Transformation

CIMS' Nov. 30 meeting goal goal is to teach participants how to successfully implement digital transformation so their organizations can gain additional competitive advantages.

Oct 18, 2016

CIP: Bringing Research to Life with Creativity, Technology

Teams of Jenkins MBA and other NC State graduate students research and solve real business challenges, bringing unique insights and capturing the voices, preferences and attitudes of consumers for industry partners.