marketing
![Poole student team at spring 2023 USPS Direct Effect Innovation Challenge](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2023/09/USPS-innovation-challenge-team-spring-2023.jpg)
Poole Undergraduate Team Makes ‘Perfect Proposal’ in USPS Innovation Challenge
![Tom Byrnes](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2023/05/Tom-Byrnes.png)
Poole College’s Tom Byrnes Wins Student-Selected Outstanding Faculty Award
![](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2020/06/innovation-1500x844-1-scaled-e1591018119539.jpg)
Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining
![](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2020/05/brand-1500x844-2-scaled-e1590160962514.jpg)
Conveying Authenticity Amidst Uncertainty
![](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2020/05/brand-identity-1500x844-1-scaled-e1590157640648.jpg)
Brand Identity in a Changing World
![](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2020/05/connected-1500x844-1-scaled-e1588606938294.jpg)
Staying Connected: Poole Students Help Businesses Nurture Relationships with Customers
![](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2020/01/Dretsch-1500x844-featured.jpg)
Poole College Research Takes Aim at Unlocking Mystery to Better Brand Secrets
![](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2018/09/robinson-csr-brands-2018-header.jpg)
Corporate Social Responsibility Efforts Can Backfire For New Brands
![Dr. Bill Rand at Nelson Hall.](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2018/07/1500x844-featured-image-RandWm-hallway.jpg)
Dr. Bill Rand: Using Computer Science to Solve Complex Social Science Problems
![Photo of Kaley Moffitt at an AMA student chapter meeting in Nelson Hall](https://poole.ncsu.edu/news/wp-content/uploads/sites/15/2017/01/Student-News_Moffitt-K.jpg)