May 23, 2019
Professor Bill Rand discusses his data-driven, interdisciplinary approach to marketing research and teaching.
Sep 25, 2018
What's the best way to solicit donations for charity? Ask them to round up to the next dollar at the checkout counter.
Nov 2, 2016
The research's approach to developing their new tool "could be used to develop a custom tool for any company that’s marketing an online product or service via word of mouth."