marketing

Sep 10, 2023

Poole Undergraduate Team Makes ‘Perfect Proposal’ in USPS Innovation Challenge

Competing against undergraduate and MBA student teams from universities across North Carolina, the Poole College team places second with its 'unique approach' to the challenge. 

May 17, 2023

Poole College’s Tom Byrnes Wins Student-Selected Outstanding Faculty Award

Byrnes, a senior lecturer in marketing in NC State’s Poole College of Management, is the inaugural recipient of the Poole Student Advisory Board Outstanding Faculty Award. 

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking. 

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z. 

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity. 

May 4, 2020

Staying Connected: Poole Students Help Businesses Nurture Relationships with Customers

In the midst of COVID-19, students in Patrice Nealon’s digital marketing practicum help businesses remain connected to their customers. 

Feb 3, 2020

Poole College Research Takes Aim at Unlocking Mystery to Better Brand Secrets 

“We find that brand secrets can add nuance to the consumer-brand relationship and have many positive effects for the company,” Heather Dretsch, assistant professor of marketing, wrote.  

Sep 5, 2018

Corporate Social Responsibility Efforts Can Backfire For New Brands

Consumers want to know a new brand’s priority is on the effectiveness of its products. 

Jul 12, 2018

Dr. Bill Rand: Using Computer Science to Solve Complex Social Science Problems

At the intersection of computer science and marketing, Dr. William (Bill) Rand studies complex systems. 

Jan 31, 2017

Poole College Student Selected as AMA Triangle Scholarship Recipient

Kaley Moffitt receives AMA Triangle Scholarship for her Stop Hunger Now Campus Hunger Ambassadors campaign proposal