marketing

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking. 

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z. 

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity. 

May 4, 2020

Staying Connected: Poole Students Help Businesses Nurture Relationships with Customers

In the midst of COVID-19, students in Patrice Nealon’s digital marketing practicum help businesses remain connected to their customers. 

Feb 3, 2020

Poole College Research Takes Aim at Unlocking Mystery to Better Brand Secrets 

“We find that brand secrets can add nuance to the consumer-brand relationship and have many positive effects for the company,” Heather Dretsch, assistant professor of marketing, wrote.  

Sep 5, 2018

Corporate Social Responsibility Efforts Can Backfire For New Brands

Consumers want to know a new brand’s priority is on the effectiveness of its products. 

Jul 12, 2018

Dr. Bill Rand: Using Computer Science to Solve Complex Social Science Problems

At the intersection of computer science and marketing, Dr. William (Bill) Rand studies complex systems. 

Jan 31, 2017

Poole College Student Selected as AMA Triangle Scholarship Recipient

Kaley Moffitt receives AMA Triangle Scholarship for her Stop Hunger Now Campus Hunger Ambassadors campaign proposal 

Dec 6, 2016

AMA Student Finds Value in Conferences, Competitions

Junior Kaley Moffit reflects on her AMA Conference experience, and recommends all students get involved in student organizations. 

Aug 26, 2016

Economists See Ride-hailing Industry as Ripe for Competition

Hear what economists have to say about the popular taxi service Uber Technologies Inc.’s operations in China and the growing competition. Stephen Margolis, economist and anti-trust expert at Poole College was…