The Atlantic Cites Prof. Stacy Wood’s Consumer Research

The Atlantic explores “Is Fandom Really Worth It? – What studies reveal about the good and the bad of loving a sports team” in its April 2018 issue. In the piece, the publication cites NC State Poole College of Management Professor Stacy Wood’s 2011 article in the Journal of Consumer Research entitled “The Bad Thing About Good Games.” Read more at The Atlantic.

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