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Successful Innovation: A Field Guide to the Psychology of Change

CIC

Nov 27, 2017

Cyber Monday Trends

Professor Stacy Wood discusses Cyber Monday trends in consumer behavior and potential impacts.

Apr 17, 2017

Apprentice-Style Learning

Professor Stacy Wood helped shape NC State's consumer innovation research program that benefits students, and companies, alike.
Photo of Stacy Wood

Jan 5, 2017

Poole College Professor Stacy Wood is Association for Consumer Research’s President-Elect

Stacy Wood was elected to a three-year term on the Association for Consumer Research (ACR) Board of Directors.

Mar 20, 2018

The Atlantic Cites Prof. Stacy Wood’s Consumer Research

The Atlantic explores “Is Fandom Really Worth It? – What studies reveal about the good and the bad of loving a sports team” in its April 2018 issue. In the…

Oct 18, 2016

CIP: Bringing Research to Life with Creativity, Technology

Teams of Jenkins MBA and other NC State graduate students research and solve real business challenges, bringing unique insights and capturing the voices, preferences and attitudes of consumers for industry partners.

Jul 24, 2016

Successful Innovation: A Field Guide to the Psychology of Change

The word “innovation” gets thrown around a lot, often in regard to the development of new products or services. But what predicts how people will respond to new things or…