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Poole College Professor Stacy Wood is Association for Consumer Research’s President-Elect

Photo of Stacy Wood
Stacy Wood, Langdon Distinguished University Professor of Marketing, and president-elect, Association for Consumer Research

Stacy Wood, Langdon Distinguished University Professor of Marketing at the NC State Poole College of Management, was elected to a three-year term on the Association for Consumer Research (ACR) Board of Directors. She began serving as president-elect on January 1, and will serve as president on January 1, 2018, and as past-president on January 1, 2019. ACR announced the results of its elections at its annual business meeting held in Berlin, Germany, on October 29, 2016.

Wood also is executive director of the Consumer Innovation Collaborative at the NC State Poole College of Management, an academic-corporate research initiative that partners with the most innovative Fortune 500 firms for joint research on consumer-centric change.

Her research has had great impact on scholarship and corporate practice, focusing on innovation and the psychology of consumer and marketplace change. She has broad interests in innovation, including:

  • Individual change behavior, such as consumer learning of new information,
  • Use of innovation mindsets and forecasts of future emotions,
  • Social or marketplace change, such as new product adoption
  • New media and channels, such as user-generated content or e-commerce and cultural meaning in trends and future-casting, and
  • Innovative research methods, such as biological metrics and decision neuroscience.

Recently, Wood has studied health and technology changes within patient-centered medicine.

Her work has appeared in the field’s top journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Product Innovation Management.

Wood is a prolific users of multiple methods of inquiry in the field of consumer research. For example, she is the author of papers that use a diversity of research traditions, including psychology-based experiments, quantitative modeling, qualitative Consumer Culture Theory (CCT) methods, and functional Magnetic Resonance Imaging (fMRI) analysis, and is a strong advocate for the value that this spectrum of creative conversations lends to field of interdisciplinary consumer research.

“Universities are fond of the word ‘interdisciplinary’ but few fields live it day-to-day in the way consumer researchers do,” she said.

Wood has been recognized for the impact of her research with awards including the 1997 H. Paul Root Award, for an article published in Journal of Marketing that was recognized for its significant contribution to the advancement of marketing practice, and the American Marketing Association Foundation’s 2005 Louis W. Stern Award which recognizes significant contributions to the literature on marketing and channels distribution. She also was a runner up for the 2010 Park Prize for her contribution to consumer psychology. Wood is a member of the editorial review boards of the Journal of Consumer Research and Journal of Marketing Research.

Before joining the NC State Poole College faculty in 2010, Wood taught at the University of South Carolina, Duke University and MIT. She also previously was director of USC’s Center for Neuroeconomic Research and was an affiliated faculty member of MIT’s Convergence Culture Consortium.

Read more about the Consumer Innovation Collaborative

Read more about Stacy Wood