With the rising importance of data insights in strategic decision-making, NC State Poole College of Management launched the Business Analytics Initiative (BAI). The BAI will serve as a hub for research, program development and thought leadership on business analytics for the college.
“The Business Analytics Initiative aims to be recognized as the foremost, innovative organization and resource on the topic of business analytics in the world,” said Bill Rand, director of the BAI and associate professor of marketing.
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