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Poole in the News

Tim Kraft Encourages Holiday Shoppers to Start Ordering Online Now

Due to the ongoing COVID-19 pandemic, many online retailers and companies have become overwhelmed by the increase in online purchasing. Tim Kraft, assistant professor of operations and supply chain management, noted that the 40% increase in sales will cause an exponential increase in shipping volumes closer to the holidays.

“The system currently is already overwhelmed. So once we get to the holiday season, this could be, I think, for shippers in particular, you’re going to see a real stress on their system,” said Kraft. “I think any consumer that’s planning to do online shopping, I actually would highly recommend that they start now.”

Read more on ABC 11.

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