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Poole in the News

Stacy Wood’s Marketing Method to Promote COVID-19 Vaccinations

Stacy Wood, professor of marketing, sat down with ABC11 to discuss her recent paper “Beyond Politics: Promoting COVID-19 Vaccination in the United States” where she explains the best way to convince the American public to get vaccinated is through marketing.

“A lot of people are hesitant for different reasons,” said Wood. “It’s something that seems normal for marketers: design target marketing, aim at specific segments of the population.”

Watch the full video on ABC11.