Robin Pennington on Why Tweets from CEOs Matter to Investors

With the rise of social media, industries have seen an increase in the activity of CEOs on social media, especially Twitter. Robin Pennington, associate professor of accounting, collaborated with Andrea Kelton, associate professor of accounting at Middle Tennessee State University, to discuss how CEO tweets are impacting the decision-making of investors. Pennington and Kelton believe that CEOs can build capital through social media by gaining trust and becoming more relatable to investors online. Social media platforms like Twitter can also be used to share important messages, like press releases, from CEOs to existing investors. Read more on QRIUS.