Poole College Employer Summit Offers Recruiting Insights
The 2025 Employer Summit welcomed over 50 different employers and offered new tools to help recruit top talent.
The Poole College of Management’s Career Center welcomed over 50 employers in fields such as banking, energy and pharmaceuticals to its annual Employer Summit in June.
The event creates significant value for both employers and the college, according to Mark Green, director of career services.
“For employers, it’s an opportunity to build deeper relationships with our institution, gain insights into student trends, and refine their recruiting strategies through peer learning and expert-led discussions,” Green said. “For the college, it strengthens partnerships with key employment stakeholders, increases employer engagement on campus, and positions us as a proactive, thoughtful collaborator in the talent development pipeline.”
The event opened with a welcome from Connie Fowler, employer relations manager at the Career Center, followed by remarks from Poole College Dean Frank Buckless and Green, who provided updates on the Career Center, highlighting key engagement opportunities for the upcoming year
Next up was Annie Murray, director of graduate career services, who delivered a data-driven presentation on key employment trends that gave employers actionable insights.
The Art of Storytelling
Alysia Baker Eve, head of product marketing for ShareFile, delivered the keynote address, titled “The Art of Storytelling.” Her presentation emphasized the power of storytelling as a recruitment strategy. She explained the power of a strong employee value proposition (EVP), which outlines the unique ways a company’s benefits, culture and opportunities can be offered to prospective employees.
Eve outlined three steps to create a successful EVP:
- Share employee success stories, which help explain to potential recruits how they could follow a similar path.
- Explain your company’s origin and mission, answering the questions, “Why does your company exist and what does it stand for?”
- Offer day-in-the-life stories at your company, which provide valuable insights into workplace culture.
“The Art of Storytelling presentation was insightful and inspiring to not only help students be able to communicate their stories, but also for me to communicate my story and my company’s story,” said Emily Johnson, a campus recruiter for PNC Bank.
Chelsea Carpenter, a talent acquisition manager at Enterprise Mobility, agreed, saying that the “storytelling topic was great to re-frame how I sell candidates on career opportunities.”
An Energizing Event
Overall, Green described his year’s summit as a resounding success. “We had strong attendance from our employer partners, a dynamic speaker lineup, and high energy throughout the event.” He also noted that “feedback from employers was very positive, with many noting that the content was unique and relevant to their current hiring strategies.”
Johnson agreed, saying, “The Employer Summit was a great way to reset and be inspired for the upcoming recruiting season. It gave me the opportunity to hear directly from other professionals about their approaches to recruiting, which was helpful. I walked away with new tools in my pocket and excitement to be on campus at Poole College in the fall!”
Employers will want to be on the lookout for info about the Summer 2026 Employer Summit.
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