Supply Chain Management Seminar: Optimal Spending for a Search Funnel with Prof. Goker Aydin from Johns Hopkins University
2801 Founders Dr., Raleigh, NC, 27607, United StatesTitle: Optimal Spending for a Search Funnel. With Shengqi Ye (University of Texas at Dallas) and Shanshan Hu (Indiana University) Abstract: Many online shoppers conduct multiple searches before making a…