Staff Spotlight: Jenny Hammond

Jenny Hammond is the interim director of marketing and communications for Poole College of Management and has been with the college marketing and communications office for over two and a half years. Although born in New Jersey, she has lived most of her life in North Carolina and resides in Raleigh with her husband, son and pug named Raleigh. She received her undergraduate and master’s degrees from Appalachian State University. 

As the interim director of marketing and communications, Hammond works as a member of and provides leadership and support to the marketing and communications team. Her core responsibilities are to oversee marketing for all of the Poole College graduate programs and provide strategic direction for all marketing and communication efforts within the college. Hammond is a member of the American Marketing Association and the Graduate Management Council. 

Why did you decide to join Poole College? 

Poole is such a young college and its an exciting time to be a part of something that is growing and changing. I love the Think and Do spirit. 

What is the most common question you receive at work? If there is one, provide an answer that we will share with the Poole community! 

Where can I find the “insert name” logo? I always send them to our trusty ‘Brand and Fact Sheets downloads’ as well as to the University Branding pages so they understand the “why” behind our design decisions. 

What have you enjoyed most about your experience at Poole College? 

I have had the pleasure of working in several university settings so I understand the culture of “doing what we have always done” because it is comfortable and oftentimes easy. I have never been given that impression here at Poole. If anything I feel we have a lot of autonomy to try new things which for someone in Marketing…is a great way to keep the creative juices flowing. 

What do you see as the greatest strengths of Poole College? 

Poole is still growing and evolving so it is an exciting time to be a part of the community. The college does an excellent job with industry engagement and I would like to see us continue to grow that as well as develop our thought leadership impact.

What advice would you give a staff member who has recently joined Poole College?

Ask lots of questions. The Poole community has a great wealth of knowledge among its faculty and staff. 

What project that you completed at Poole you are most proud of? 

There have been many small wins which is really what keeps me moving in my position. However, a big one in the last 12 months would have to be the implementation of the communications tool Hubspot. We have always used it for the MBA program but we were able to get a license that allowed us to open up the option to several other units in the college. The tool will/has allowed these teams to have a much stronger marketing approach at the top of the funnel and engage with their audiences. Many of these teams did not have those opportunities prior to Hubspot. I love that we are now able to share best practices across the programs. A win-win for sure. 

When you are not at Poole College, what do you enjoy doing for fun? 

I love to read and to travel to the North Carolina mountains whenever I get the chance. It is truly a stress release. 

What do you consider as your greatest accomplishment outside of work? 

That an easy one. The birth of my son, Will. 

Share with us any other additional information you would like the college community to know about you or your work. 

I love to bake….so stop by the Dean’s suite from time to time and you might get to try a few of my favorite treats.